The document discusses the issue of street children in Pakistan, highlighting causes such as urban population growth and poverty, with an estimated 1.2 to 1.5 million affected. A university campaign aims to provide education and support for these children, encouraging community involvement and donations to secure their well-being and development. The campaign seeks to use various marketing strategies to raise awareness and funds, projecting a budget of approximately Rs. 80,000 to launch their initiatives.

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2. Presented by: Harram Aneeqa

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 Street child is a term for children experiencing
homelessness and are forced to live on the streets of a
city, town or village
 A street child is a global phenomenon
 The causes of this phenomenon are varied
Background

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 Pakistan is facing the issue of street children like
most other developing countries
 A major reason for this is rapid increase in the urban
population
 Large number of families living on the edge of
poverty
 We conducted a study in Rawalpindi
Overview

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 Our motto is:
“Finding Hope in the Streets”
 Campaign is going to be started by University
students
 Work directly with street children in their own
environment
 Focus is on Education
About Campaign

8. “Mainstream the Street children in the national building by
providing care, support & protection through education.”
Mission

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 To provide basic education to street children.
 To make available a secure place where street
children can play and enjoy their childhood.
 To encourage street children to ignite their potential
by providing creative opportunities.
 To accomplish physical, intellectual and creative
development of the child.
Campaign Objectives

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 In recent years there is general increase in number of
street child in Pakistan
 The number of street children in Pakistan is
estimated to be between 1.2 million. and 1.5 million
 Children running away from their homes because of
domestic violence, sexual abuse and corporal
punishment at schools, especially madrasahs
Situation Analysis

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 Majority of street children are in the age of 13 to 18
years (79.03%) followed by those in the age group of
9 to 12 years (15.22%) and up to 8 years old (5.71%)
 Depression is very common among street children
 About 85% cut with blades and knives while 15%
burn themselves
 Majority of street children use drugs
 Majority of street children are either orphans
or affected by broken families
Some Facts

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Target Audience
• General public
• University students

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Focusing on specific demographics
Only providing education to the children
in twin cities who are forced to work and
cannot afford to go to school
Positioning Strategy

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 Starting from social media marketing plus
some traditional media marketing approaches
 Creating awareness among people through:
Positive word of mouth
Facebook pages
Twitter communities
Blogs
Seminars for collecting donations
Cable operator ads
Media Strategy

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 Elite class :
 Print and e-media, because they can easily contribute
towards this cause as they have no financial
constraints therefore we can use campaign tools that
the elite class have most preference for.
 Students:
 Conducting seminars and posting banners in
institutes to encourage students to donate.

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 Corporate sector:
 To motivate them for donations we can attach our
flyers of campaign with their “Daily update sheets”
having a mutual agreement. So that more and more
people get to know about it.
 We can also contract with Local area cable TV networks
for our Donation campaign ad to be On-air at low cost

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 We need about Rs.80,000 to start
our campaign. Talking about that,
we 6 students will be investing
about equal share to start this
charity organization .
Budget

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FINANCIALS IN Rupees.
Transportation cost
(outsourced)
10,000
Brochures having a printing
cost
10,000
Mobile marketing 5,000
Television cable ads 20,000
Reserve 20,000
TOTAL 75,000

20.  Here we mentioned just some of the ways you can get
more involved in one of our unique fundraising
activities
“Your Support”
Community
and Faith
Groups
Get your
school
behind the
Appeal
Fundraiser
Bucket
Collections

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