Marketing mix of itc hotel

1. Service Marketing mix Of ITC Hotel
Presented By
Bidyut Bikash Das
15-50-118
NIT Silchar

2. Introduction
 ITC was formed on 24th August 1910 under the name of 'Imperial Tobacco Company of India Limited‘.
 Headquarter in Kolkata, West Bengal .
 ITC has a diversified presence in FMCG (Fast Moving Consumer Goods), Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business and Information Technology.
 ITC is an outstanding market leader in its traditional businesses of Hotels, Paperboards, Packaging,
Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of
Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery.
 Total revenue of ITC is US$8.0 billion in the year 2016.
 Website - www.itcportal.com
 In September 2001, the company renamed as ITC Ltd.
ITC(Indian Tobacco Company)

3. INTRODUCTION TO ITC HOTEL
 ITC Limited entered the hotel business on 18 October 1975 with the opening of a hotel in Chennai
 ITC hotels currently owns and operates 100 hotels in 75 destinations
 India's second largest hotel chain.
 They show our heritage
 The group today operates under different brands:
 ITC Luxury Collection Hotels
 Welcome Hotel Sheraton Hotels
 Fortune Hotels
 Welcome Heritage Hotels
 Welcome Environ

4. ITC Hotel Properties
 ITC Hotel Maurya Sheraton & Towers, New Delhi
 ITC Hotel Grand Maratha Sheraton & Towers, Mumbai
 ITC Hotel Sonar Bangla Sheraton, Kolkata
 ITC Hotel Grand Central, Mumbai
 ITC Hotel Windsor Sheraton & Towers, Bangalore
 ITC Hotel Kakatiya Sheraton & Towers, Hyderabad
 ITC Hotel Park Sheraton & Towers , Chennai
 Welcome Hotel Rajputana Palace Sheraton, Jaipur
 Welcome Hotel Chola Sheraton, Chennai
 Welcome Hotel Mughal Sheraton, Agra
 Welcome Hotel, New Delhi
 Welcome Hotel Rama International , Aurangabad
 Welcome Hotel , Vadodara (through associate company)
 Welcome Hotel , New Delhi
 Welcome Hotel Grand Bay, Visakhapatnam

5. 7 P’S of Service Marketing Mix
PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE

6. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
SERVICES OFFERED
Room bookings – Eva, business, executives,
disabled
Butler service
Wi-Fi internet
SPA & Swimming pool
Meeting rooms/ Conference rooms/ Board rooms
Restaurants & Bars
Meetings and Events/ Luxury events

7. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
SERVICES OFFERED ( Special Services)
7 P’S of Service Marketing Mix ( itc Hotel )
COURIER CHILD CARE
LAUNDRY PET
TRAVEL DESK BABYSITTING
WAKE-UP CALL BARBER SHOP
BOUTIQUES CURRENCY EXCHANGE
IN ROOM TELEPHONE
SERVICE
EXPRESS CHECK -IN
AND OUT
FLORIST FRONT DESK 24 – HOUR
GIFT SHOP MAID SERVICE

8. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
 Prices are being charged according to the
facilities.
 Starting from Rs 5,500 to Rs 3,00,000.
 The charges vary from Hotel to hotel.

9. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
 Promotion through FMCG goods
 Internet
 Media reports and media releases
 Concept promotion
 Customers
 Media Mix (newspapers, radio, television,
billboards, websites, email, direct mail)
 Social Media ( Facebook , Twitter )
 Travel assistants
 Hotel directories

10. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
 Strategic Locations
 Metropolitan cities
 Business hubs
 Tourist places
 Heritage areas
ITC Hotel operates 100 hotels in 75 destinations.

11. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
 Waiter
 Receptionist
 Security
 Room Service Staff
 Other Service Staff
 Bell boys
 Laundry servicemen
 Butlers
 Managers
 Cleaners
 Assistants for guests
 Chefs etc

12. PRICE
PRODUCT
PHYSICAL EVIDENCE
PROMOTION
PLACE
PEOPLE
7 P’S of Service Marketing Mix ( itc Hotel )
PROCESS
 Hotel lobby
 Phone
 Nice music
 Restaurant
 Conference Room
 Before & after sale service

13. PRICE
PHYSICAL EVIDENCE
PROMOTION
PROCESS
PLACE
PEOPLE
PRODUCT
7 P’S of Service Marketing Mix ( itc Hotel )
Service process is the way in which a service is delivered
to the end customer.
 Guest booking
 Check in
 Stay in hotel
 Consuming services
 Payment
 Check out

14. itc Hotel