BY
Parth arora
 VIEW OF HOTEL INDUSTRY
 CHALLENGES FOR HOTEL INDUSTRY
 INTRODUCTION OF TAJ HOTELS.
 MARKETING MIX.
 COMPETITOR.
 SE...
 What is Hotel Industry?
“A place Where Travelers Can Pay for Lodging and Meals and
Other Services on a short-term basis....
STAR RATED
HOTELS
5 DELUXE & 5
: LUXURY AT HIGH
PRICE , 27 % GOVT.
APPROVED ROOMS
FORMS 30% OF
INDUSTRY
BUILT OVER
18000 s...
HERITAGE
CLASSIC:
HOTELS
CONSTRUCTED
BETWEEN
1920 - 1935
HERITAGE
GRAND:
HOTELS
CONSTRUCTED
PRIOR TO
1920
HERITAGE:
HOTELS...
• SPECIALLY EQUIPED WITH CONFERENCE
ROOMS, SEMINAR HALLS, INTERNET
FACILITIES ETC. TO SUIT THE CORPORATE
GUESTS.
• Eg: INT...
3 STAR HOTELS
 FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE
 THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO
 EN-...
5 STAR HOTELS
 THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS
 EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVER THE...
 Product :- Hotels stay innovative in the peripheral services.
 Price :- The diverse nature and character of dishes,
inv...
 People:- The hotel management should train its
people regularly, especially the front line
professionals.
 Physical Evi...
1. Shortage of skilled employees
2. Retaining quality workforce
3. Shortage of rooms
4. Intense competition
5. Customer ex...
 The Indian Hotels Company (IHC) is the parent
company of Taj Hotels Resorts and Palaces.
 It was founded by Jamshetji N...
 Additional 18 hotels are also being operated around
the globe.
 During fiscal year 2010, the total number of hotels
own...
 The Taj Luxury Hotels offer a wide range of luxurious
suites with modern fitness centers, rejuvenating spas,
and well-eq...
 It provides exciting activities ranging from sports,
culture, environment, adventure, music, and
entertainment.
 The Ta...
THE TAJ GROUP OF HOTELS SEGMENTATION
TAJ LUXURY
HOTELS –
TAJ PALACE,
TAJ MAHAL,
TAJ BENGAL,
TAJ WEST END
 OFFER FINEST
ST...
 The Taj Group of Hotels commits itself to the overall
improvement of the ecological environment, which
we are all a part...
 Our commitment encompasses all actions related to
our products, services, associates, partners, vendors
and communities....
Products
Core Services :-
 Room
 Restaurant and Bar
 Meeting room
 Banquet facility
 Amenities
 Services
 Courier
 Child care, Laundry, Pet
 Taj Sats Air Catering Ltd.
 Wi-Fi Access
 Express check -in and out
 Taj Air and...
 Barber shop, Boutiques,
Florist
 Currency exchange
 In room telephone service
 Front desk 24 – hour
 Gift shop
Taj hotel has set its price of the room on the basis of
Business, Leisure and Luxury class.
Rate
Room Tariff of all TAJ Pa...
Location of the hotel is the most important business decision for the hotel.
 Present in metro cities in India
 Global p...
PROMOTION STRATEGY
Promotional schemes are carried on regularly the hotel has many loyalty
programe,clubes,membership,prev...
Major service encounter that extremely delighted or
disappointed are:
1. Check – in.
2. Bell person carrying luggage to th...
 Skilled person
 Professional person
 Personal Agents
 Technological person
 Travel agents
The hotel has many competitors
1. The Oberai towers.
2. The Leela.
3. ITC Hotels.
4. Le Meridian.
Acquisition - hotel blue...
Internal Marketing
Vertical Communications
Horizontal Communications
Interactive Marketing
Personal Selling
Customer Servi...
 T.V channels like STAR
NEWS,CNN and CNBC.
 Magazines like THE OUT
LOOK TRAVELAR,GO NOW
and TRAVEL.
 Business news pape...
 The Taj Singles vacation
package is about bringing
like-minded people
together to enjoy a
specially designed holiday
at ...
 Rediffusion Classic - Taj She is Taj.mp4
 Taj Management Training Programme (TMTP)
 Hotel Operations Management Trainee (HOMT)
Program
 Taj Management Training ...
Developed by Booms and Bitner.
According to them: “The environment in which the
service is assembled and in which the sell...
 Servicescape helps in creating a corporate identity
(i.e. positioning and differentiation).
 It’s a part of service exp...
ENJOY THE STAY
C
C
C
C
C
C
C
C
C
C
C
Upcoming SlideShare
Loading in …5
×

C

1,679 views

Published on

Published in: Travel, Entertainment & Humor
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,679
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
102
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

C

  1. 1. BY Parth arora
  2. 2.  VIEW OF HOTEL INDUSTRY  CHALLENGES FOR HOTEL INDUSTRY  INTRODUCTION OF TAJ HOTELS.  MARKETING MIX.  COMPETITOR.  SERVICE TRIANGLE  SERVICE SCAPE  CONCLUSION.
  3. 3.  What is Hotel Industry? “A place Where Travelers Can Pay for Lodging and Meals and Other Services on a short-term basis.” Objectives of Hotel Industry  Customer Satisfaction  Health  Safety Environment  To Promote Tourism
  4. 4. STAR RATED HOTELS 5 DELUXE & 5 : LUXURY AT HIGH PRICE , 27 % GOVT. APPROVED ROOMS FORMS 30% OF INDUSTRY BUILT OVER 18000 sq.m AREA 2 & 1 : AROUND TOURIST SPOT, PREFERRED BY DOMESTIC TOURIST 4 & 3 : FOR MIDDLE LEVEL BUSINESS EXECUTIVES/LEISURE TRAVELLERS Eg : ITC, TAJ GROUP, OBEROI GROUP, ITDC
  5. 5. HERITAGE CLASSIC: HOTELS CONSTRUCTED BETWEEN 1920 - 1935 HERITAGE GRAND: HOTELS CONSTRUCTED PRIOR TO 1920 HERITAGE: HOTELS CONSTRUCTED AROUND 1935 – 1950 HERITAGE HOTELS  CHARACTERISED BY LESSER CAPITAL EXPENDITURE AND AFFORDABILITY .  OPERATE FROM FORTS, PALACES, CASTLES, RIVER LODGES, HERITAGE BUILDINGS ETC.
  6. 6. • SPECIALLY EQUIPED WITH CONFERENCE ROOMS, SEMINAR HALLS, INTERNET FACILITIES ETC. TO SUIT THE CORPORATE GUESTS. • Eg: INTER-CONTINENTAL, CROWNE PLAZA BUSINESS HOTELS AIRPORT HOTELS • LOCATED NEAR AIRPORTS AND SUITABLE FOR SHORT STAY TRAVELLERS. • ARE FOUND NEAR ALL MAJOR CITY AIRPORTS. HONEYMOON HOTELS • MOSTLY LOCATED AT HILL STATIONS AND SPECIALLY FASCILITATED TO SUIT THE COMFORTS OF HONEYMOON COUPLES. • Eg. HOTEL WOODVILLE PALACE, CARLTON HOTEL, HOTEL HONEYMOON INN ETC. FACILITY HOTELS
  7. 7. 3 STAR HOTELS  FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE  THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO  EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OF EQUIPMENTS  COMFORTABLE STAY TARGETED 4 STAR HOTELS  HIGH QUALITY FURNISHING, DÉCOR, AND EQUIPMENTS  HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES  SERIOUS APPROACH TOWARDS CUISINES AND VARIETY
  8. 8. 5 STAR HOTELS  THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS  EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVER THE WORLD  SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THE GUEST’S NEEDS SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS  BUTLERS  CHAUFFER DRIVEN LUXURY CARS  PILLOW MENU  CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON  42” PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH MORE …
  9. 9.  Product :- Hotels stay innovative in the peripheral services.  Price :- The diverse nature and character of dishes, involvement of cost and spending power of customers.  Place :- Location of the hotel is the most important business decision for the hotel.  Promotion :- Advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing are the components of a hotel’s marketing strategy.
  10. 10.  People:- The hotel management should train its people regularly, especially the front line professionals.  Physical Evidence:- Lobby- It being the first & the last part of the hotel that the guest sees, thus it should be well designed, also to ensure that the customer returns again the room should be comfortable and should have made his stay hassle free.
  11. 11. 1. Shortage of skilled employees 2. Retaining quality workforce 3. Shortage of rooms 4. Intense competition 5. Customer expectations 6. Manual back-end
  12. 12.  The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces.  It was founded by Jamshetji N. Tata on December16, 1903.  Currently the Taj Hotels Resorts and Palaces comprises 76 hotels, 7 palaces at 52 locations in 12 countries and employ over 13000 people.
  13. 13.  Additional 18 hotels are also being operated around the globe.  During fiscal year 2010, the total number of hotels owned or managed by the Company was 76.  The Taj hotels are categorized as luxury, leisure and business hotels.
  14. 14.  The Taj Luxury Hotels offer a wide range of luxurious suites with modern fitness centers, rejuvenating spas, and well-equipped banquet and meeting facilities.  The Taj Leisure Hotels offer a complete holiday package that can be enjoyed with the whole family.
  15. 15.  It provides exciting activities ranging from sports, culture, environment, adventure, music, and entertainment.  The Taj Business Hotels provide the finest standards of hospitality, which helps the business trips to be productive.  They offer well-appointed rooms, telecommunication facilities, efficient service, specialty restaurants and lively bars, well-equipped business centres, and other conference facilities
  16. 16. THE TAJ GROUP OF HOTELS SEGMENTATION TAJ LUXURY HOTELS – TAJ PALACE, TAJ MAHAL, TAJ BENGAL, TAJ WEST END  OFFER FINEST STANDARD OF HOSPITALITY & SERVICE TAJ BUSINESS HOTELS: TAJ PRESIDENT, TAJ RESIDENCY, TAJ CONNEMARA, TAJ BLUE DIAMOND  OFFER MULTI – CUISINE RESTAURANTS & BEST BUSINESS FASCILITIES TAJ LEISURE HOTELS: TAJ BEACH RESORT, TAJ CULTURAL CENTRE, TAJ GARDEN RETREATS  LOCATED AT BEACH RESORTS, PALACES, PILGRIM CENTRES ETC.
  17. 17.  The Taj Group of Hotels commits itself to the overall improvement of the ecological environment, which we are all a part of.  We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind.  It is our endeavor not only to conserve and protect but also to renew and regenerate the environment in which we live and operate
  18. 18.  Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities.  We will partner and engage with our environment through EARTH: Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life
  19. 19. Products Core Services :-  Room  Restaurant and Bar  Meeting room  Banquet facility  Amenities  Services
  20. 20.  Courier  Child care, Laundry, Pet  Taj Sats Air Catering Ltd.  Wi-Fi Access  Express check -in and out  Taj Air and Taj Yachts  Babysitting  Wake-up call
  21. 21.  Barber shop, Boutiques, Florist  Currency exchange  In room telephone service  Front desk 24 – hour  Gift shop
  22. 22. Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class. Rate Room Tariff of all TAJ Palaces, Resorts, And Hotels.pdf
  23. 23. Location of the hotel is the most important business decision for the hotel.  Present in metro cities in India  Global presence (Maldives, London, Dubai, Cape Town and many other countries)
  24. 24. PROMOTION STRATEGY Promotional schemes are carried on regularly the hotel has many loyalty programe,clubes,membership,previlage etc some of them are 1. Taj Inner Circle 2. Taj advantage plus 3. TAPP Me Taj also offer Taj surprises including weekend savers, value vouchers, book early get more.
  25. 25. Major service encounter that extremely delighted or disappointed are: 1. Check – in. 2. Bell person carrying luggage to the room. 3. Food. 4. Wake up call 5. Check out.
  26. 26.  Skilled person  Professional person  Personal Agents  Technological person  Travel agents
  27. 27. The hotel has many competitors 1. The Oberai towers. 2. The Leela. 3. ITC Hotels. 4. Le Meridian. Acquisition - hotel blue diamond, pune.
  28. 28. Internal Marketing Vertical Communications Horizontal Communications Interactive Marketing Personal Selling Customer Service Center Service Encounters Servicescapes External Marketing Communication Advertising Sales Promotion Public Relations Direct Marketing Company CustomersEmployees
  29. 29.  T.V channels like STAR NEWS,CNN and CNBC.  Magazines like THE OUT LOOK TRAVELAR,GO NOW and TRAVEL.  Business news paper(E.T, Financial Express, Bombay Times) 
  30. 30.  The Taj Singles vacation package is about bringing like-minded people together to enjoy a specially designed holiday at the exotic Fort Aguada Beach Resort in Goa.  The Kumbh Mela package, which has packages from the Taj Residency, Nashik and Aurangabad, introduces specially designed packages at affordable prices, giving pilgrims and devotees of the Kumbh Mela the opportunity to set aside their worries of in-city traveling, boarding and lodging.
  31. 31.  Rediffusion Classic - Taj She is Taj.mp4
  32. 32.  Taj Management Training Programme (TMTP)  Hotel Operations Management Trainee (HOMT) Program  Taj Management Training Programme (TMTP) - Operations/ Food Production  Affiliation with Indian Institute of Hotel Management, Aurangabad
  33. 33. Developed by Booms and Bitner. According to them: “The environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service".  Physical Evidence  Tangibles
  34. 34.  Servicescape helps in creating a corporate identity (i.e. positioning and differentiation).  It’s a part of service experience: customers frequently use the service environment as an important quality proxy.  Its a part of value proposition: physical surroundings help to shape appropriate feeling and reactions in customers and employees.  Servicescape facilitates the service encounters by reducing service failures and supporting a fast & smooth service delivery process.
  35. 35. ENJOY THE STAY

×