ITC hotels is a chain of luxury hotels owned by ITC Limited. It currently owns and operates 100 hotels across 75 destinations in India. Some of its most prominent hotel properties include ITC Grand Maratha in Mumbai, ITC Sonar Bangla in Kolkata, and ITC Rajputana Palace in Jaipur. The marketing mix strategies used by ITC hotels include offering a range of hotel room and service options, using strategic pricing, promoting through various online and offline media channels, having locations in major cities and tourist destinations, employing trained staff, focusing on physical infrastructure and customer experience, and ensuring smooth service processes from booking to checkout.

1. SERVICE MARKETING
MIX OF ITC HOTEL
Submitted To:-
Dr Poonam Madan
Submitted By:-
Ratisha Yadav
IISU/2020/ADM/31800

2. INTRODUCTION
ITC was formed on 24th August 1910 under the name of 'Imperial Tobacco
Company of India Limited‘.
 Headquarter in Kolkata, West Bengal . ITC has a diversified presence in FMCG
(Fast Moving Consumer Goods), Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business and Information Technology.
 ITC is an outstanding market leader in its traditional businesses of Hotels,
Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market
share even in its nascent businesses of Packaged Foods & Confectionery, Branded
Apparel, Personal Care and Stationery.
 Total revenue of ITC is ₹52,001 crore in the year 2020.
 Website - www.itcportal.com In September 2001, the company renamed as ITC
Ltd.

3. INTRODUCTION TO ITC HOTEL
ITC Limited entered the hotel business on 18 October 1975 with the opening of
a hotel in Chennai.
ITC hotels currently owns and operates 100 hotels in 75 destinations.
India's second largest hotel chain.
 They show our heritage.
 The group today operates under different brands:
 ITC Luxury Collection Hotels.
 Welcome Hotel Sheraton Hotels.
Fortune Hotels .
 Welcome Heritage Hotels.
Welcome Environ.

4. ITC HOTEL PROPERTIES
 ITC Hotel Grand Maratha Sheraton & Towers, Mumbai
 ITC Hotel Sonar Bangla Sheraton, Kolkata
 ITC Hotel Grand Central, Mumbai
 ITC Hotel Windsor Sheraton & Towers, Bangalore
 ITC Hotel Kakatiya Sheraton & Towers, Hyderabad
 ITC Hotel Park Sheraton & Towers , Chennai
 Welcome Hotel Rajputana Palace Sheraton, Jaipur
Welcome Hotel Chola Sheraton, Chennai
Welcome Hotel Mughal Sheraton, Agra
 Welcome Hotel, New Delhi
 Welcome Hotel Rama International , Aurangabad
 Welcome Hotel , Vadodara (through associate company)
Welcome Hotel , New Delhi
Welcome Hotel Grand Bay, Visakhapatnam

5. 7 P’S OF SERVICE MARKETING MIX

6. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PRODUCT
SERVICES OFFERED
Room bookings – Eva, business, executives disabled.
Butler service
Wi-Fi internet
SPA & Swimming pool
Meeting rooms/ Conference rooms/ Board rooms
Restaurants & Bars
Meetings and Events/ Luxury events

7. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PRICE
Prices are being charged according to the
facilities.
Starting from Rs 5,500 to Rs 3,00,000.
The charges vary from Hotel to hotel.

8. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PROMOTION
Promotion through FMCG goods
Internet
Media reports and media releases
Concept promotion
 Customers
Media Mix (newspapers, radio, television,
billboards, websites, email, direct mail)
Social Media ( Facebook , Twitter )
 Travel assistants
 Hotel directories

9. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PLACE
ITC Hotel operates 100 hotels in 75 destinations
Strategic Locations
Metropolitan cities
 Business hubs
Tourist places
 Heritage areas

10. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL ) PEOPLE
Waiter
Receptionist
 Security
 Room Service Staff
Other Service Staff
Laundry servicemen
Managers
Cleaners
Assistants for guests
Chefs etc

11. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PHYSICAL EVIDENCE
Hotel lobby
 Phone
 Nice music
 Restaurant
 Conference Room
 Before & after sale service

12. 7 P’S OF SERVICE MARKETING MIX
( ITC HOTEL )
PROCESS
Service process is the way in which a service is delivered
to the end customer.
Guest booking
 Check in
 Stay in hotel
 Consuming services
 Payment
 Check out

13. ITC RAJPUTANA
JAIPUR(PICTURES)

14. THANK YOU