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History
Torakusu Yamaha
• Splitted into Yamaha motor corporation by Genichi Kawakami, in the year 1955
• Headquarter is in Iwata, Shizuoka, Japan.
• Yamaha Motor’s first product was the YA-1, 125cc motorcycle.
• In motorcycle racing Yamaha has won 39 world championships till now.
• RX-100 launched in India in the year 1985.
Source:Wikipedia
Financial statement
0
2000
4000
6000
8000
10000
12000
14000
2012 2013 2014
net sale net profit net asset
Source :Yamaha motors annual report 2014
millions
Business strategy
• Strengthening the line up of
Recreational Vehicles (RVs)
Industrial Machinery (IM)
Smart Powered Vehicles (SPVs)
• Targeting rural markets.
• Strive to harmonize with the environment for sustainable social development
• Promoting local talents
Source :Yamaha motors annual report 2014

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Yamaha

  • 1.
  • 2. History Torakusu Yamaha • Splitted into Yamaha motor corporation by Genichi Kawakami, in the year 1955 • Headquarter is in Iwata, Shizuoka, Japan. • Yamaha Motor’s first product was the YA-1, 125cc motorcycle. • In motorcycle racing Yamaha has won 39 world championships till now. • RX-100 launched in India in the year 1985. Source:Wikipedia
  • 3. Financial statement 0 2000 4000 6000 8000 10000 12000 14000 2012 2013 2014 net sale net profit net asset Source :Yamaha motors annual report 2014 millions
  • 4. Business strategy • Strengthening the line up of Recreational Vehicles (RVs) Industrial Machinery (IM) Smart Powered Vehicles (SPVs) • Targeting rural markets. • Strive to harmonize with the environment for sustainable social development • Promoting local talents Source :Yamaha motors annual report 2014