“Usability Analysis of Bangladeshi E-commerce Websites in the perception of proposed usability analysis framework.”

1. “Usability Analysis of Bangladeshi E-commerce Websites in
perception of proposed usability analysis framework.”
MD.Tuhin Parves
ID:B3160B005

2. Usability
Usability is the ease of use and learnability of a human-made
object such as a tool or device.
E-commerce is the activity of buying or selling of products and
services online or over the internet.
E-Commerce

3. Websites Usability: Bangladesh Perspectives
Learn ability
Remember ability
Efficiency of use
Reliability in use
User satisfaction
Check ability
Confidence
Control
Ease of use
Speed
Understanding
Guidelines for Determining the usability of a website

4. Objectives
To know the usability of e-commerce
websites of Bangladesh
To provide a framework
To recommend the possible ways to improve

5. Literature Review
Many researchers have researched over role of usability analysis of ecommerce
sites, how does work and the significance of ecommerce sites
According to Armstrong & Kotler, 2009 business internet marketing is growing
very fast which we can say b2b.
The major differences between online and physical marketing is the customer
interaction, in physical marketing system there needs less interaction between
customer and the marketer but in case of online shopping there require more
effective customer interaction, communication between customer and the
marketer is more close here.
According to Hill & Alexander, 2000 In case of paying bill, order receiving,
making order all these are totally different of the online shopping from the
traditional shopping. It is very important to understand the customer loyalty and
satisfaction and in case of online shopping system it is very important to gain the
customer loyalty as we all know that there is some vague concept regarding the
payment system of online shopping. In other word we can say that accompany is
more successful which makes customer satisfied on the other hand we can say
that the more customer are satisfied the more company is successful

6. Methodology

8. Data Findings and analysis

9. DataAnalysis

10. Conclusion
Limitation
E-Commerce limitation can be broadly classified in two major categories:
• Technical disadvantages
• Non-Technical disadvantages
Conclusion
The present study showed in general that usability features of the
ecommerce websites in Bangladesh not so good. But it is satisfactory. At
user end, it failed to meet the user demands and expectations. At the same
time web-based diagnosis tools reveal that internal qualities of these
websites are not ideal.
Recommendation
These websites should be designed based on more content; incorporate more
educational information; and priority should given for designing user friendly
websites.

11. References
1. Afzal Hosaain, Kazi Hassan Robin & MD Mahmudul Hasan Rafee, Usability
evalution of Bangladeshi job portals from users’ perspective: in light of proposed
usability analysis framework, March, 2016.
2. Hasan, L. &Abuelrub, E. Assessing the quality of web sites. Appl. Comp. Inform.,
2011, 9, 11–29.
3. Shacklett, M. Gauging web site performance. Credit Union Maga., 2001, 67(6),
60-62.
4. Fogg, B.J.; Marshall, J.; Laraki, O.; Osipovich, A.;Varma, C.; Fang, N.; Paul, J.;
Rangnekar, A.; Shon, J.; Swani, P. &Treinen, M. What makes web sites credible? A
report on a large quantitative study. Comp.Human Interaction, 2001, 3(1), 61–68.
5. Mich, L.; Franch, M. &Gaio, L. Evaluating and designing web site quality, feature
article. IEEE Multimedia, IEEE Computer Society, USA, 2003.
6. Kirakowski, J. Questionnaire in usability engineering:A list of frequently asked
questions. Ed. 3. Human Factors Research Group, Ireland, 2000.

12. Thank you