Purpose of this research is determining the success
of online shopping stores by an intelligent system. Here a
Fuzzy Expert System has been designed with the consideration
of website attributes as input variables. The web site success
level is determined in this system as output.
The rules of systems have been extracted from some ecommerce
experts and the systems have been developed with
the use of FIS tool of MATLAB software. The final result
contains an anticipating model for evaluating level of web
site success of shopping centers based on website factors
situation. The presented steps have been run in four online
bookstores as the empirical study.