11. AUDIENCE
• Male 65%/ Female 35%
• Attended/Graduated College: 54%
• Age: 18-44
• Website:
• Median Age: 43
• Male 58%/Female 42%
• Attended/Graduated College: 94.3%
12. STORIES
• January/February: Year in Science
• March: Cures
• April: Ancient Civilizations
• May: Wild Earth
• June: Out There
• July/August: Invisible Planet
• September: Citizen Science
• October: Special Section- Mysteries of the Mind
• November: Saving the World
• December: Hot Tech
13. MASTHEAD
• The color varies to compliment the central image
• Tag Line: Science for the Curious