EVALUATION QUESTION2: HOW EFFECTIVE ISTHE COMBINATION OFYOUR MAIN PRODUCTAND ANCILLARY TEXTS?Sharna Mandil
The brief of our assignment The main objective for our coursework was to create a 5 minute long film. After this was completed, we then had an ancillary task to complete which consisted of creating a film review and a film poster to promote our film.
What was the objective of ourancillary task? The main goal of our ancillary task was to promote our film using both visual and text platforms, in the forms of a film review and a film poster. I tried to ensure that my target audience would want to watch my film based on both the review and poster. My main goal was to present the final film in a high standard by using creativity through the use of Photoshop, to promote my film so my target audience would want to watch it just based on what they had seen through my poster and review.
How did my poster meet the romantic-comedy genre? The tag line on the poster also gives away to the audience that the films central theme is centred around time, as the tag line has the word ‘race’, andI also chose to use a divide the female lead’s bodybetween the two language (her pointing to hercharacters, which shows that watch) also connotes to thethe two main protagonists have audience that the films narrative focuses around time.some sort of relationship divide I decided to use bright redbetween them which needs to within my poster in a numberbe fixed, which is a common of different elements, with thetheme within the rom-com font being red and also thegenre. main female characters dress being bright.The characters body language isalso a give away of the genre. Red connotes love andBobby’s expression and body romance within many filmlanguage is that of a frustrated posters, and I found thatone, whereas Zara’s body during my research manylanguage connotes to the romantic-comedy film postersaudience that she is waiting for used red somewhere in theirsomething, which is why Bobby poster. For example, the filmhas such a frustrated look on his poster ‘She’s Out Of Myface. Time is a also a common League’, the main femaletheme used throughout the rom- protagonist’s dress is bright red, which indicates to thecom genre, with films such as viewer that the film entails love‘How To Lose A Guy In 10 Days’. and romance, which is why I opted to use red within my own ancillary task.
How did my poster meet the romantic-comedy genre? The title’s font is [insert font here], which is a plain and clear font The main title is a mixture of which is easy to see and read. I both standard text, and bold decided to use this font, as I text, to highlight who the films previously mentioned the text main protagonist is. BOBBY comes out clear to read, which is in bold, which gives away links to the plot of our film which is to the audience who the main clear and easy to follow which is character is. I decided to do why I decided to use this font. this because, I wanted to letThe clothing of both characters, also the audience know who theconforms to the conventions of a main character was, but attypical rom-com film. The male is the same time not give toowearing a suit, which is typical much away as there are twowithin rom-com films such as characters on the poster,‘Friends With Benefits’, where the which creates an enigma tomale lead on the poster is wearing a the audience as they are leftsuit. The females clothing also wondering who the female isconnotes to the audience that my and why has she beenfilm is a rom-com as the female placed on the poster. Itleads within many rom-com creates questions such as,films, are presented as attractive what role does she play inand sexy, and wear clothing to theI film? also put the BBFCconnote this, which is why we certification onto the posterdecided to put Simren in a bright as this is a convention ofred dress to conform to the typical film posters.convention of a romantic comedy
Font choices for my poster The other font I used within my poster was called [insert font here]. I decided to use this font as it is to the point, clear and easy to read, which is like the plot of this film, as it is easy to follow and understand. The font is also BOLD in some areas of the poster, this was to signify to the audience who the main characters were and also to highlight the key information on the poster, such as the release date, main protagonist, and also the tag line. For my credits on my film poster I decided to use the font called, ‘Universal Accreditation’ as this is a convention of any film poster
Font choices for my review I used a font which was clean and simple, so that it was easy for the audience to read. The font was also similar to what we used in our credits. I decided to opt for a font similar to what I used in my film poster ([insert font here]), as the font on my film poster was clear and simple. I decided to use the font ([insert font here]), as I believed it would be effective to use on my film review. I stuck to a white colour to add to continuity.
Images used within my filmreview I decided to not use a shot from my final film by print screening, as I thought the quality wouldn’t look as good in comparison with a still image shot taken on a digital camera. I decided to use a 2 person shot with both protagonists, as I thought this would be more effective as opposed to using an image with just one protagonist in as when researching into film reviews, many rom-com film reviews main image was a picture of both protagonists involving some sort of character positioning revealing who was the more dominant character in comparison to the other. The image I used reveals to the audience that Bobby is the main character, as he is looking directly into the camera and engaging with the audience through his facial expression. Zara is looking away from the camera and looks slightly uninterested into Bobby’s attempts to woo her, as she is looking away. Her facial expressions also reveal that she is slightly awkward while Bobby gives her attention and affection, as he has her hand held closeThe clothing the characters are wearing, to his heart (connoting love to the audience), and looks very keen and excited through facial expressions and bodygave me the basis of what colours to use language, as he is embracing her hands with both of hisfor the colour scheme of my film review, hands not just one, connoting he is very attracted to herwhich is why I opted for red, white and which is a convention of rom-com films, as the female leadblack for continuity, making it look that usually is very attractive and all other males are in somelittle bit more professional. way attracted to her. I think the image was effective in not giving too much away to the audience, but at the same time giving enough information needed to guess the genre
Images used within film poster I wanted the male to have a flower in his mouth to indicate the humorous element of the film. The flower indicates romance, however, the fact it is placed in his mouth adds aI decided to use images of humorous element to it,. The concept of time isboth leads within my film illustrated through the use ofposter, as I believed using Zara’s body language asboth protagonists on my she is pointing at herposter would indicate the watch, which indicates togenre of the film through the the audience what thecharacters body central theme of the film islanguage, facial expression (time).and the colour of theirclothing. When taking photos for my poster and review, II decided to use a full body shot decided I wanted bothof each character, as through leads to be dressed in adoing my research many rom- particular way. I wantedcom posters used full body the female to be dressedshots to show the characters in a dress which is abody language. In my poster as convention of a rom-comthe female lead is pointing to film, as the female lead isher watch, and Bobby’s body usually very attractivelanguage indicates he is and in the film poster shefrustrated, which createsenigmas as to why is he is dressed ‘sexy’ andfrustrated, is he late for a date made to look extremelywith the female lead? attractive.
How did my film review explore thefinal product? I decided to keep the layout of my film review as simple and straight forward as possible, to ensure that the review would be effective and easy to follow. I opted for a red, white, and black colour scheme for my poster, which is a convention of a rom- com, as the red’s connote love and romance. The tag line for the review gives away to the audience that the protagonist Bobby is unlucky in some sort of way however, we don’t know how this is which is why I decided to use this tag line as it gives away some information without giving the whole plot away to the reader, which would persuade them more to watch it as they wasn’t to find out why Bobby is ‘the most unluckiest guy, ever’. The poster emphasises twice that the film is short, with the ending statement being ‘and at only 5 minutes long, who wouldn’t give it a watch?’, and also the verdict part of the review also again emphasises that the film is short with the statement ‘a short, but incredibly sweet film’. Emphasising twice the length of the film was something I really wanted to incorporate within my poster, as it would make the audience want to watch it even more as it is only short, but also at the same time very enjoyable, which is why it was awarded 5 stars. Another convention of a film review I also decided to follow was the large bold font, in the middle of the review highlighting the best parts of the film ‘this comical film is an instant classic’. I got
Colour scheme Throughout both ancillary tasks, I decided to use the colours red, white and black.The important text on my film reviewand poster was in white and red, sothat it stood out and was clear and sothe audience could quickly scan theposter and review, and see the mostimportant pieces of information ratherthan reading the whole review, orlooking at the whole poster. I stuck towhite for both titles on the film reviewand poster to add to continuity.Red is a colour typically usedwithin the romantic genre, as red On the film review I wanted to use whiteconnotes love and romance, so as as my central background, so that thea convention of this genre I wanted main text and images would stand outto use this colour throughout both more allowing the viewer to focus on thetasks. text, and as dark colours aren’t associated with rom-coms I decided to use a light colour to meet the conventions of a romantic comedy.
Background I opted to use a simple plain background for my poster, using the gradient tool on Photoshop CS5 which faded from black to grey. Black and grey aren’t a typical colour associated with the rom-com genre, more the horror/thriller genre, however, I felt black and grey are simple colours and as the central pictures are quite large in size, so I decided a simple background would look more effective and simple, as it would allow the audience to focus more on the image of the characters instead of the background.
Logos and websites While researching current film posters, I found that somewhere within the poster (mostly at the bottom), all the film posters provided a web address of the production company, which meant that the audience could type the web address into the internet and be directed to the films website, which would provide further information about the film. As a convention of a typical film poster, I decided to add ‘LOL Productions’ web address so our viewers could find out more information about our film if they wished to. A web address is very important as digital technology is increasing so people tend to find out more information via new digital technology, rather than ‘old’ technology such as newspapers. I also added the social networking sites Twitter and Facebook logos onto the poster, so viewers could find out more information via social networking sites if they wished to. Social networking sites are a very popular platform to promote films, and networking sites are very popular and widely used by thousands of people each day, so it is an easy way to promote a film to a mass audience.
Summary Overall, I feel that the combination of both my film review and poster is very effective, as both tasks link to the other in terms of either colour scheme, images and backgrounds.