Dokumen tersebut merangkum sejarah Toyota sejak didirikan pada tahun 1930-an hingga saat ini, termasuk pencapaian utama seperti penjualan kumulatif mobil mencapai 50 juta unit pada tahun 1986. Dokumen ini juga membahas tentang analisis lingkungan internal dan eksternal Toyota, kekuatan, kelemahan, peluang dan ancaman, serta kesimpulan utama tentang faktor kesuksesan Toyota dan rekomendasi untuk perusahaan.

1. “ I myself, as well as Toyota, am not perfect. I, more than
anyone, wish for our customers' cars to be safe ”
Akio Toyoda
T O Y O T A
a study case…
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2. CONTENT
 Backgrounds
 History of Toyota
 Toyota Nowadays – Financial
 Toyota Nowadays – Brand & Product
 Problems?
 Environment Analysis
 Internal Environment
 External Environment
 SWOT Analysis
 Conclusions
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3. BACKGROUNDS
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HISTORY OF TOYOTA
TOYOTA NOWADAYS
Akio Toyoda
“Everyone says Toyota is the best company in the world,
but the customer doesn't care about the world. They care
if we are the best in town, or not. That's what I want to
be… “

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HISTORY OF TOYOTA
1890 Sakichi Toyoda (23 y.o.) invented the
wooden Toyoda handloom.
1924
Sakichi Toyoda completed the non-stop
shuttle change type Toyoda automatic loom
(Type G by Toyoda Automatic LoomWorks)
1933 Automobile Department was established in
Toyoda Automatic Loom Works.
1935 A1 prototype passenger car & G1 truck was
completed.
1935 Toyota Motor Co., Ltd. was established.

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HISTORY OF TOYOTA
1938 Koromo Plant (currently Honsha Plant)
started their operations.
1947 Production of BM truck, SB small truck and
SA compact passenger car started.
1951 BX truck and BJ Toyota Jeep (currently Land
Cruiser) were announced.
1956 RK52 small truck (currently Dyna) was
announced.
1957
First export of Japanese passenger car
(Crown) to the United States. (Toyota Motor
Sales USA)

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HISTORY OF TOYOTA
1962 1 millionth Toyota vehicle was produced
domestically.
1966 Corolla (most selling products) was firstly
annouced.
1967 Toyota 2000GT, Hiace and Miniace were
announced.
1970 First Japan Quality Control Medal is
awarded.
1971 Enter Indonesia (PT. Toyota-Astra Motor)

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HISTORY OF TOYOTA
1974 The Toyota Foundation is established.
1975 Cumulative exports reach 5 million units.
1978 Celica XX (currently Supra), Tercel and Corsa
are announced.
1980 Celica Camry (currently Camry) and Cresta
are announced.
1982
Toyota Motor Co., Ltd. and Toyota Motor
Sales Co., Ltd. merge into Toyota Motor
Corporation.

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HISTORY OF TOYOTA
1986 50 millionth Toyota vehicle is produced
domestically.
1988 Toyota Motor Manufacturing, Kentucky, Inc.
started their production.
1997 Prius and Harrier are announced.
1998
Toyota Motor Manufacturing Indiana, Inc.
(TMMI) and Toyota Motor Manufacturing,
West Virginia, Inc. (TMMWV) start
operations.
2000 Sichuan Toyota Motor Co., Ltd. (SCTM)
starts production in China.

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HISTORY OF TOYOTA
2001 Toyota Motor Manufacturing France S.A.S.
(TMMF) starts production.
2002 Alphard, Probox and Succeed, Voltz and
WiLL CYPHA are announced.
2008 Worldwide Prius sales top 1 million mark.
2011 Microsoft and Toyota forge a strategic
partnership on Next-Generation Telematics
2013
Worldwide Prius sales top 3 million units.
Worldwide Corolla sales top 40 million
units.

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Toyota Brand
Best Global Automotive Brands 2014
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Toyota Global Vision

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Toyota CSR

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Toyota Financial

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Toyota Financial

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Toyota Financial

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Toyota Brand Value

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Akio Toyoda
“It is in Toyota's DNA that mistakes made once will not
be repeated… “
The Cases…

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The Cases….
Key success factors of Toyota?
Toyotas vulnerable?
Recommendations for Toyota?

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“I am at the top of Toyota and drive cars myself. I was
also born with this name... “
ENVIRONMENT ANALYSIS
INTERNAL ENVIRONMENT
EXTERNAL ENVIRONMENT
Akio Toyoda

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Externals & Internals
Externals:
 Threat of new entry
 Supplier power
 Buyer power
 Threat of substitutes
 Competitive rivalry
Internals:
 Great core competencies
 Distinctive competencies

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“People look at me and think I am an expert in the
automobile industry, and I'm not…. “
SWOT ANALYSIS
Akio Toyoda

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Strength
 Innovative Culture
 High valued brand
 Industry leader in
production and sales
 Strong brand portfolio
 The leader in “green” cars
development

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Weakness
 Large-scale recalls
 Weak presence in the
emerging markets

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Opportunity
 Positive attitude towards
“green” vehicles
 Increasing fuel prices
 Changing customer needs
 Growth through acquisitions

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Threats
 New emission standards
 Rising raw material prices
 Intense competition
 Natural disasters
 Appreciating Yen exchange
rate

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“When consumers purchase a Toyota, they are not simply
purchasing a car, truck or van. They are placing their trust
in our company… “
CONCLUSIONS
Akio Toyoda

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Key Success Factors
 Toyota Production System (TPS)
 Effective & efficient HR
management system
 Customer satisfaction based
marketing
 Quality improvement trough
learning from mistakes
 Efficiently improving latest
technologies
 Optimum Capacity Utilization

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Toyota’s Vulnerable
 Increasing competition in
automotive industries
 Fuel price fluctuation
 Depends on Yen and USD /
Euro exchange rate
 May impacted by natural
disaster in Japan

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Recommendations
 Decrease fixed cost, maintain
streamline structure and improves
business in developed countries
 Add more production for Asian
countries
 Keep maintain and improving on ‘go
green’ technologies
 Maintain ‘Lexus’ as its exclusive brand
 Keep its business on track with
regulations and also participate in
CSRs
 Should consider to produce fuel-efficient
cars to catch its market
growth

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