2. One of the main distributers of Film Noir is
Universal Studios. This would be a good choice to
distribute our film as it is the fourth most successful
film studio in the world, enjoying market revenue of
just over $6.5 million.
Its films are known for taking creative risks - Black
Cat (1934), for instance, was one of the first movies
with an almost continuous music score – which
means it has a reputation for thinking outside of the
box. This will appeal to the majority of people who
watch film noir as they enjoy the thrill and
obscurantism associated with the genre.
UNIVERSAL STUDIOS
3. However, Film Noirs have a comparatively low
budget compared to other film genres. Touch of
Evil (1958), perhaps the definitive Film Noir, had
a budget of just $829,000, around $6.8 million in
todays money.
As it is the primarily the narrative that sells the
film the actors do not have to be very well known,
resulting in less market shares overall. This
means it is more suitable for a platform release,
expanding to more theatres only as word of
mouth spreads and the marketing campaign
gains momentum.
LIONSGATE FILMS
4. A suitable entertainment company would
be Lions gate as it is the most successful
mini major film and television Distribution
Company. It is well known for its "dark"
films such as American Psycho, which
are often a critical and financial success.
This means the type of people who
watch film Noirs would be more likely to
trust it, allowing it to gain a bigger fan
base.
LIONSGATE FILMS
5. A conglomerate corporation, such as Warner
Home Video, would be unlikely to distribute
our film as well established companies are
only going to invest in the most potentially
profitable ideas.
A film with an unknown cast and crew is
unlikely to generate the level of interest to
accumulate the market share that these
companies are accustomed to.
WARNER HOME VIDEO
6. Companies such as Entertainment Film
distributers would be more liable to produce our
film as it primarily distributes films made by
independent production companies.
However, because many of it’s films have been a
major success, the most notable of which being
the Lord of the Rings trilogy, it has gained
notoriety for appealing to a large and diverse
audience which means it is more likely to arouse
curiosity upon it’s release.
ENTERTAINMENT FILM
