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State tablets

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The state of the tablet market

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State tablets

  1. 1. Creative Strategies, Inc State of Tablets The Re-Invention of the Personal Computer ! Ben Bajarin, Principal Analyst, Technology Columnist Ben@CreativeStrategies.com @BenBajarin
  2. 2. Creative Strategies, Inc “The iPad is more intimate than a notebook and more capable than a smartphone” ! - Steve Jobs
  3. 3. Creative Strategies, Inc The New PC ❖ Ultra-portable ❖ Tablets are displacing notebook tasks ❖ Suits the mass market needs uniquely ❖ Suits specific business tasks uniquely
  4. 4. Creative Strategies, Inc Incredible Growth ❖ Fastest adopted consumer electronics ❖ In US outselling PC quarterly ❖ 55% growth in 2013, outselling notebooks WW ❖ By 2015 they will outsell PCs WW
  5. 5. Creative Strategies, Inc Q4 2013 ❖ Unit shipment grew 73.8% ❖ Sub 8-inch made up 47.5% of Q4 sales ❖ By 2015 they will outsell PCs WW
  6. 6. Creative Strategies, Inc Incredible Tablet Growth 0% 25% 50% 75% 100% 2008 2009 2010 2011 2012 2013 2014 2015 49%47% 42% 36% 22% 15% 30%34%40% 44% 51% 55% 61% 54% 21%19%18%20% 27%30% 39% 46% Desktops Notebooks Tablets
  7. 7. Creative Strategies, Inc Tablet Growth 0 150 300 450 600 2012 2013 2014 2015 2016 Tablets PCs
  8. 8. Creative Strategies, Inc Price Points ❖ Price segmentation mix
  9. 9. Creative Strategies, Inc Tablets PCs ❖ Consumers view tablets as PCs ❖ 75% of tablet owners who purchased low-cost tablets had buyers remorse ❖ Intend to spend up on next one
  10. 10. Creative Strategies, Inc Screen size ❖ Screens for productivity ❖ 10-13” ❖ screens for consumption ❖ <8” ❖ create segmentation forecast
  11. 11. Creative Strategies, Inc Multi-Platform Era ❖ Software Must Support All Platforms ❖ Consumers want the same app on all screens ❖ Synchronizing the experience by synchronizing the data
  12. 12. Creative Strategies, Inc Multi-Screen Era ❖ The Cloud and workflow synchronization ❖ 90% of mobile workers said they use multiple devices for sequential workflow
  13. 13. Creative Strategies, Inc Doing Work ❖ Point of Sale ❖ Marketing ❖ Sales ❖ Field Force Automation
  14. 14. Creative Strategies, Inc Touch Computing ❖ Mouse and Keyboard barriers ❖ Touch / multitouch is a key natural UI ❖ Touch is more “hands on” ❖ Touch Literacy
  15. 15. Creative Strategies, Inc Concluding Thought’s ❖ New Form Factors Driving Innovation ❖ Software is the new hardware ❖ Multi-platform and Multi-screen enterprises

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