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Technology Trends 2016 - Focused on Small Businesses

Brett Eddy
Brett Eddy
Brett EddyCTO | Technology Executive | Community Entrepreneurship | Startups | M&A at Eddy Digital

Presentation given to Kitsap Business Forum for small business owners. The content is contextualized to fit their particular needs and place in industry.

Technology Trends 2016 - Focused on Small Businesses

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TECHNOLOGY TRENDS
FOR BUSINESS
THE WORLD IS CHANGING - WHAT YOU NEED TO
KNOW
QUICK TECHNOLOGY HISTORY
1980 1990 2000 2010 2020
Internet Age  Pre-Internet
The tech leaders
of
tomorrow are
emerging now…
YOU
HAVE
CHOICES
…(Ridiculous,
isn’t it?)
OK LET’S FOCUS
•What are the technology trends that are most
important to pay attention to now?
1980 1990 2000 2010 2020
Internet Age  Pre-Internet
TREND: SOFTWARE IS (STILL)
EATING THE WORLD
•What does this mean?
• Every industry is being disrupted or
affected – Yours will be
• Relevant growth areas:
• Marketing Automation
• Cloud Business Apps
• Social Media Engagement & Lead
Acquisition
• Engage! Customers are already
talking about you – be part of the
conversation.
TREND: THE WEB IS LOCAL
•The Yellow Pages are dead
•Social Media connects LOCAL customers
& maximizes brand affinity
•People believe a message 72% of the
time if forwarded by a friend (on social
media)
• 7% if it is through “Traditional” media
•Put ALL of your marketing and
advertising energy into digital
• Measuring ROI is now possible
• The Social Graph is always on
• Iterate fast on what works

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Technology Trends 2016 - Focused on Small Businesses

  • 1. TECHNOLOGY TRENDS FOR BUSINESS THE WORLD IS CHANGING - WHAT YOU NEED TO KNOW
  • 2. QUICK TECHNOLOGY HISTORY 1980 1990 2000 2010 2020 Internet Age  Pre-Internet The tech leaders of tomorrow are emerging now…
  • 4. OK LET’S FOCUS •What are the technology trends that are most important to pay attention to now? 1980 1990 2000 2010 2020 Internet Age  Pre-Internet
  • 5. TREND: SOFTWARE IS (STILL) EATING THE WORLD •What does this mean? • Every industry is being disrupted or affected – Yours will be • Relevant growth areas: • Marketing Automation • Cloud Business Apps • Social Media Engagement & Lead Acquisition • Engage! Customers are already talking about you – be part of the conversation.
  • 6. TREND: THE WEB IS LOCAL •The Yellow Pages are dead •Social Media connects LOCAL customers & maximizes brand affinity •People believe a message 72% of the time if forwarded by a friend (on social media) • 7% if it is through “Traditional” media •Put ALL of your marketing and advertising energy into digital • Measuring ROI is now possible • The Social Graph is always on • Iterate fast on what works
  • 7. TREND: MOBILE IS CRITICAL (LIKE OXYGEN) •Mobile devices now driving 56% of traffic to top sites •Google penalizes you for not having a mobile optimized website •Websites must be responsive – customers will abandon those that aren’t •Mobile is now 30% of all US eCommerce Test your own site through a mobile emulator on MobileTest.me 
  • 8. TREND: VIDEO IS (CRAZY) POWERFUL • “Including video on a landing page can increase conversion rates by 80%” • “92% of mobile video consumers share videos with others” • “After watching a video, 64% of users are more likely to buy a product online” • “Video is 50 times more likely to get organic page ranks in Google than plain text results” • “Video search results have a 41% higher click-through than plain text results” Google treats Video with an unfair advantage  If it is on Youtube, it will be promoted in a search.
  • 9. TREND: ONLINE TOOLS ARE MATURE •Everything a business needs to run is online • Accounting, CRM, Marketing, Support, ERP, Conferencing •Connected systems online are better, faster, and cheaper •The Cloud is trustworthy (just do it right) •Support is available • Meetups • Online Forums • Local tech expertsThese are all free!
  • 10. TRENDS FOR ANOTHER DAY •Cloud Computing – what does this mean for me? •Augmented Reality – hype or game-changer? •The World is Flat – Technology connects you to global customers •Emerging Workforce – Flexibility can drive revenue & improve morale •Live Broadcasting – By You, To Everyone! •The Leaders of Tomorrow are Digital Natives
  • 11. RESOURCES • Mary Meeker (KPCB) – Internet Trends 2016 • Marc Andreeson – Why software is eating the world • TechCrunch – Software is still eating the world (5 yrs later) • Video Stats: 50 Must-Know Stats about Video Marketing 2016 • Forbes: 30 Terrific Tools for Small Businesses • TownCharts.com: Kitsap Population Statistics • Smart Insights - Mobile Marketing Statistics Compilation • Internet Retailer – Mobile commerce is now 30% of all US eCommerce
  • 12. THANKS! Brett Eddy | Founder & CEO brett@eddydigital.com www.eddydigital.com 360.649.5799 s e r v i n g t h e s p a c e w h e r e p e o p l e a n d t e c h n o l o g y m e e t