My session from AFP congress, on how to be ready to discover and expand on current events that may or may not go viral.
The session also teaches how to make sure you are in a positision where your organisation can try to be the one chosen when something like the Ice Bucket Challenge happens.
Oh, and there's a rant about slacktivism in there too.
2. Todays agenda
‣ «slacktivism» (a rant)
‣ what to do when viral happens
‣ increase the chance of
something happening
#AFPcongress
@BeateSorum
3. «a middle class
wet t-shirt contest
for sofa
clicktivists»
http://blogs.telegraph.co.uk/technology/
willardfoxton2/100014135/the-ice-bucket-challenge-
a-middle-class-wet-t-shirt-contest-
for-armchair-clicktivists/
4. «You don’t get to call
yourself a
philanthropist after
dumping a bucket of
ice on your head»http://www.vice.com/
read/dumping-a-bucket-of-
ice-on-your-head-does-
not-make-you-a-philanthropist-
813
5. «Just donate the
damn money and
don’t post it online»
http://www.slate.com/blogs/
future_tense/2014/08/12/
icebucketchallenge_you_don_t_ne
ed_an_ice_bucket_to_donate_to_al
s_research.html
26. «I haven’t seen my
friends in a while»
Faroe
Islands
Den-mark
27. «I haven’t seen my
friends in a while»
Faroe
Islands
Den-mark
«Haha. This will be fun
to do to my Norwegian
friends and family!»
28. «I haven’t seen my
friends in a while»
Faroe
Islands
Den-mark
way
north
«Haha. This will be fun
to do to my Norwegian
friends and family!»
29. way
north
«HAARRGGHHH
WE ARE VIKINGS!»
«I haven’t seen my
friends in a while»
Faroe
Islands
Den-mark
«Haha. This will be fun
to do to my Norwegian
friends and family!»
78. what are we trying to achieve?
sender message receiver
79. Plan and
PRIORITIZE
CC BY-SA 2.0
https://www.flickr.com/photos/nomadic_lass/6728580615/
80. Facebook What Style Type Goal
Monday New course out Informative and
welcoming Link Signups to course
Tuesday Impact-story Emotional Image Sharing -
knowledge
Wednesday Ask for text
donations
Response-triggering
Status Money in
Thursday Political news Provocative Link Signatures
Friday Share X’s
fundraiser
Easy Friday
entertainment Image Likes
81. honour
microcopy -
write in pairs
Kilde: http://www.flickr.com/photos/nathaninsandiego/3839051662/sizes/l/