Banff Western Connection January 29th, 2011 Richard Silver, Salesperson/Blogger www.Torontoism.com @richardsilver firstname.lastname@example.org
Licensed Since 1980 Richard Silver, ABR is a top-ranked Salesperson, an early adopter of Technology, Web 2.0 and presently sits as President-Elect with the Toronto Real Estate Board. He is a past-member of the MLS and Technology Council at the Canadian Real Estate Association and sits on the REBAC Advisory Council at the National Association of REALTORS®. Website: www.RichardSilver.com, Blog: www.Torontoism.com, Breaking News: www.DowntownTorontoNews.com Follow on Twitter, Facebook, LinkedIn and YouTube.
What were my excuses? I am too old… I don’t know how…it looks complicated. I am too busy working…I don’t have time. My clients are not on Social Media… What would I write about? I am not a writer… Which format should I use? Wordpress? Blogger?
My reasoning… I am never too old to learn. 61 is not old if I plan to live to 100! 40 more years of changes to come! Yippee! I was already spending 25% of my day marketing my services…How many times can I answer ”When is the best time to sell, Richard?” The largest growing demographic in Social Media is similar to the one buying homes…Women ages 35-64. If I am asked a question twice…shouldn’t it be a Blog?
More reasons… I want to work with people I know or who know me…I write the way I speak, I try to be original and transparent. I want my clients to know the services that I provide for the fees that I charge. My costs were too high and the bottom line was not as good as it is today. I was tired of traditional advertising to 100% to try to attract the 1% that were buying or selling.
The best reasons… I wanted to be viewed as in tune with Today’s changing markets. It is always time to reinvent! I want my clients to tell their friends about my services. I believe in referrals “Friends of Friends Marketing”: Giving dynamite information that people want to pass on to others and so on and so on….
But most important…I want to be viewed as the “Source of the Source”.