Royal life brand tool kit. Developed by Value Kreation Talk to Rucha Kale or Baldev Singh Rawat Founders of Value Kreation at Facebook or Linkedin for more.

1. BRAND TOOL KIT
SEPT 2017
ROYAL LIFE FURNITURES

2. SEPT 2017 BRAND TOOL KIT CONTENTS 1.0
2.0
3.0
4.0
5.0
6.0
BRAND STYLE
LOGO
TYPOGRAPHY
COLOR
STATIONARY
PAINT PALETTE
STATEMENT OF PURPOSE
This document provides consistent guidance and aid to illustrate the brand
correctly. A strong brand aids in recognition of ROYAL LIFE by the audiences,
conveys what the organization stands for and helps to build a reputation of
excellence. By using these guidelines for socializing ,marketing and selling will
strengthen the ROYAL LIFE brand image and enhance the visibility of the organization.

3. 1.0 BRAND STYLE
SEPT 2017 BRAND TOOL KIT 1.0 BRAND STYLE

4. SEPT 2017 BRAND TOOL KIT 1.0 BRAND STYLE
LUXURIOUSLuxury is state of great comfort with
elegance, it is a salient feature of a furniture
and our modular products are the epitome of
this feature.
INNOVATIVEAvant-garde in furniture building, our materials and
process makes us the pioneer in bringing out the
best innovative furnitures.
FUNCTIONALITYThe role of a furniture is to increase the functionality of a
household, our modular furniture are best suited to gratify
this specification.
EVERLASTINGThe use of nilgiri and neem wood boards with stun-
ning german laminate makes our product bugs and
moisture free, it makes a perpetual product to own.
Brand style serves to differentiate ROYAL LIFE’s
materials from those of other organizations.
The Brand style is based upon following
characteristics: LUXURIOUS, INNOVATIVE,
FUNCTIONALITY & EVERLASTING. By applying these
characteristics to the brand style in the development
of content and presentation, it is ensured that brand’s
unique style is maintained and recognition of ROYAL
LIFE is increased by the audiences.

5. 2.0 LOGO
SEPT 2017 BRAND TOOL KIT 2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
LOGO AESTHETICS
GOLDEN RATIO & OUR LOGO
LOGO OVERVIEW
CLEAR SPACE AND MINIMUM SIZE
USING THE CORRECT LOGO
UNACCEPTABLE USE
APP ICON & FAVICON
LOGO SCALABILITY

6. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.1 LOGO AESTHETICS
L LIFROY
Modular
Modular design, or "modularity in design", is a design approach that
subdivides a system into smaller parts called modules or skids, that
can be independently created and then used in different systems
Headboard beds are one of the biggest furnitures in terms of volume.
From the smallest to biggest furnitures we make everything, for a
Royal life.
Bed
+ + + ++
Table TopLetter E
E Home in Letter AAlmirah ModularBed

7. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.2 GOLDEN RATIO & OUR LOGO
The Golden ratio is a special number found by
dividing a line into two parts so that the longer part
divided by the smaller part is also equal to the whole
length divided by the longer part.
It is often symbolized using phi, after the 21st letter of
the Greek alphabet. These numbers can be applied to
the proportions of a rectangle, called the Golden
rectangle. This is known as one of the most visually
satisfying of all geometric forms – hence, the
appearance of the Golden ratio in art. The Golden
rectangle is also related to the Golden spiral, which is
created by making adjacent squares of Fibonacci
dimensions.
L LIFROY

8. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.3 LOGO OVERVIEW
L LIFROY
Preferred ways to use the logo :
L LIFROY
100% Black
L LIFROY
Reversed, from 100% Black
L LIFROY
Watermark on White
L LIFROY
Watermark on Black
L LIFROY
White with Black border on image
L LIFROY
100% White over colour
L LIFROY
100% Dark Brown
L LIFROY
Reversed, from 100% Dark Brown
The ROYAL LIFE logo is the one element that unifies
and represents the organization. It has been
specially designed to symbolize not only the brand
name, but also what the organization stands for – a
luxury for all. The last letter in the logo represents a
modular furniture. The base symbol combined with
the last letter represents a bed with a modular
headboard and the biggest and most essential of all
furniture. The ROYAL LIFE logo should be used as an
indivisible unit and its integrity should be respected
at all times. Placing the ROYAL LIFE logo on any
materials (including partnerships) represents ROYAL
LIFE’s endorsement of its contents. The ROYAL LIFE
Logo should be displayed only in its approved
colours. The examples shown here illustrate the
correct use of the logo in positive and reverse
formats. The preferred ways to display the logo are
reversed (white) out of a 100% Deep Mocha
background, or Deep Mocha against a white
background.

9. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.4 CLEAR SPACE AND MINIMUM SIZE
L LIFROY
To protect the strength and integrity of the logo, a clear
space area, free of competing visual elements, should be
maintained around the logo. In the example at left below,
‘X’, represents the clear space around the logo.‘X’ is equal
to three-fourth the height of the letter ‘R’ in the ROYAL
LIFE logo. The minimum size of the logo should measure
no less than 19mm in width. For website applications, the
logo should be no smaller than 100 pixels wide.
L LIFROY
L LIFROY
19mm
100 pixels

10. L LIFEROYA
SEPT 2017 BRAND TOOL KIT 2.0 LOGO USING THE CORRECT LOGO2.5
ROYAL LIFE is represented by its logo. The correct
version of the ROYAL LIFE logo should always be
used.
For the purposes of comparison, the correct logo is
shown next to an incorrect ROYAL LIFE logo. The
differences, which may not be apparent at first sight,
are magnified when the incorrect logo (grey)
is superimposed on the correct logo (black).
Outdated or unauthorized versions of the ROYAL LIFE
logo should not be used. When working with external
graphic artists, provide them with the correct logo and
brand guidelines and instruct them to refrain from any
customization or distortion of the logo, including its
color or typography.
To report the unauthorized or inappropriate use of the
logo, send an email to hello@royallifefurniture.com
L LIFROY
L LIFROY
L LIFEROYA
CORRECT LOGO
INCORRECT LOGO

11. SEPT 2017 BRAND TOOL KIT 2.0 LOGO UNACCEPTABLE USE OF LOGO2.6
Examples of unacceptable modifications and incorrect
uses of the logo are shown to the left.
The logo is an indivisible unit. Do not alter the
composition of the logo, or change its components.
ROYal lifeROYAL LIFE
L LIFROY L LIFROY
Do not superimpose the logo on
any image or decorative pattern
that obscures its readability.
Do not place the logo on
backgrounds that provide little
contrast or legibility.
Never separate the visual
componentsof the logo. It is
designed to be a single and cohesive
single signature. Do not display the logo
truncated or incomplete.
Do not retype the text
component of the logo.
ROYAL LIFE
L LIFROY
Never use the logo as an
decorative element behind
typography.
Do not add special effects to the
logo (drop-shadows, outlines).
Do not place the logo on
backgrounds that provide little
contrast or legibility
Do not place the logo on
backgrounds that provide little
contrast or legibility

12. SEPT 2017 BRAND TOOL KIT 2.0 LOGO FAVICON2.7
Well-designed favicon is styled to match the logo
and theme of the website, this way users have a
quick and easy way to recognize your website at a
glance.
The favicon logo is depicted as the four walls of a
home with a entry below the letter ‘R’, the left wall
in combination with the wall below ‘R’ makes a
letter ‘L’ together depicting the initials of ROYAL
LIFE. Together the logo represents the idea of
decorating a canvas with the colors of ROYAL LIFE
i.e. decorating your home with
ROYAL LIFE furnitures.
FAVICON
R
royallifefurnitures.com/joinus
Royal LifeR
royallifefurnitures.com/joinus
Royal LifeR

13. SEPT 2017 BRAND TOOL KIT 2.0 LOGO 2.7 APP ICON
Mobile phone app logo has been designed to state
the brand identity over a mobile phone screen at a
single glance without being mistaken.
The app logo is depicted in white as a ‘R’ in box
with a little opening below the letter ‘R’.This box is
engraved on a box of deep mocha color i.e. the
official color of ROYAL LIFE.
The boxed ‘R’ represents four walls of a home with
a entry below the letter ‘R’, the left wall in combina-
tion with the wall below ‘R’ makes a letter ‘L’
together depicting the initials of ROYAL LIFE.
Together the logo represents the idea of decorating
a canvas with the colors of ROYAL LIFE i.e. deco-
rating your home with ROYAL LIFE furnitures. The
engraved white boxed ‘R’ over the deep-mocha
color box makes the logo more visually sound over
a mobile screen.
APP ICON

14. SEPT 2017 BRAND TOOL KIT 2.0 LOGO LOGO SCALABILITY2.8
L LIFROYL LIFROY
L LIFROYL LIFROY
L LIFROYL LIFROY
L LIFROYL LIFROY

15. 3.0 TYPOGRAPHY
SEPT 2017 BRAND TOOL KIT 3.0 TYPOGRAPHY

16. SEPT 2017 BRAND TOOL KIT 3.0 TYPOGRAPHY
Careful selection and arrangement of typography provides legibility and
readability to any communication material. The ROYAL LIFE Brand uses a
distinctive typographic treatment that, when used consistently, reinforces
recognition of the Brand. The use of typography alone, without
photographs or graphics, can communicate simplicity and order.
ROBOTO neo-grotesque sans-serif is a typeface recognized for its design
for being, "modern, yet approachable" and "emotional" with clarity and
legibility. Those characteristics, represent the Brand’s design style. Roboto
works well when combined with other typefaces, and it may be used in
upper and lower case as body text, or all upper case as a display typeface.
The recommended type alignment for all print communication is flush left
or justified. For optimum readability, the recommended typographic
treatment for body text is black against a white background.
For printed materials use Arial for body text and headlines, or Times Roman
for body text only. For web-based applications, use Verdana for all HTML
text, including body text, headers, captions, and links.
ROBOTO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO REGULAR ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
ROBOTO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()=+[]{}|;:’”,<.>/?
Aa Bb Cc

17. 4.0 COLOR
SEPT 2017 BRAND TOOL KIT 4.0 COLOR

18. SEPT 2017 BRAND TOOL KIT COLOR4.0
The primary colour for ROYAL LIFE’s logo is Deep
Mocha : a bold,colour that is immediately recognizable
and highly visible. This colour
should be featured in all our communication.
The colours in our primary colour palette are pure, bold
and optimistic, and they complement Brown. This
palette should be used in all corporate communication.
DEEP
MOCHA
HEX
412821
HEX
886D56
HEX
C2BCB0
HEX
727272
HEX
243F52
HEX
250A00
PRINT
PRINT
PRINT
PRINT
PRINT
PRINT
CMYK
C 0.0
M 0.73
Y 1.00
K 0.85
WEB
WEB
WEB
WEB
WEB
WEB
RGB
R 37
G 10
B 0
WARM
BROWN
CMYK
C 0.0 M 0.38
Y 0.49 K 0.75
RGB
R 65
G 40
B 33
BEIGE
TOFFEE
CMYK
C 000 M 0.20
Y 0.32 K 0.47
RGB
R 136
G 109
B 92
IVORY
NUDE
CMYK
C 000 M 0.03
Y 0.09 K 0.24
RGB
R 194
G 188
B 176
GREY CMYK
C 0 M 0
Y 0 K 0.55
RGB
R 144
G 144
B 144
STEEL
BLUE
CMYK
C 0.56 M 0.23
Y 0.0 K 0.68
RGB
R 36
G 63
B 82

19. 5.0 STATIONARY
SEPT 2017 BRAND TOOL KIT 5.1
5.2
5.3
LETTER HEAD
ENVELOPE
VISITING CARD

20. SEPT 2017 BRAND TOOL KIT STATIONARY5.0 LETTERHEAD5.1
The design of ROYAL LIFE publications is
based upon the brand principles and writing
style.The consistent use of the brand’s
design elements (photography, typography,
colour, logo) increases recognition of the
brand by the audiences.To save on produc-
tion costs, ROYAL LIFE publications should
be distributed as digital files (PDF, Microsoft
Word, PowerPoint etc.). For many people,
stationery items such as business cards,
envelopes and letterheads may be the first
point of contact with the organization.
L LIFROY
To,
Pankaj Kapoor.
Head of Sales - Episoft,
Nagpur - India,
Sincerely,
Director,
Royal Life Furnitures
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis
tet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
M/S ROYAL INDUSTRIES, NEAR ST WORKSHOP, OPP DALDA FACTORY, GHAT ROAD, NAGPUR - 440018
www.royallifefurnitures.com

21. SEPT 2017 BRAND TOOL KIT STATIONARY5.0 ENVELOPE5.2
Opp. Dalda Factory, Ghat Road +91 9923532545hello@royallifefurnitures.com
L LIFROY

22. L LIFROY
SEPT 2017 BRAND TOOL KIT STATIONARY5.0 VISITNG CARD5.3
L LIFROY
L LIFROYL LIFROY
Vishnu Pathak
Assistant Manager
+91 8888 24 35 71
vishnu@royallifefurnitures.com
Vishnu Pathak
Assistant Manager
+91 8888 24 35 71
vishnu@royallifefurnitures.com
Vishnu Pathak
Assistant Manager
+91 8888 24 35 71
vishnu@royallifefurnitures.com
Vishnu Pathak
Assistant Manager
+91 8888 24 35 71
vishnu@royallifefurnitures.com

24. 6.0 PAINT PALETTE
SEPT 2017 BRAND TOOL KIT 6.0 PAINT PALETTE

25. SEPT 2017 BRAND TOOL KIT PAINT PALETTE6.0
BRILLIANT WHITE
This color is a solid white that is pure and will go with almost anything.This color is
meant to be a backdrop for framed artwork and posters among other things that are
placed on walls. It is the best place to start. The intention behind to use this color is to
fill the employee office/desk areas with as much light and brightness so as to boost
creativity and to maintain energy through the day.
DEEP MOCHA
This is the core brown of the ROYAL LIFE logo,this color may not always make the best
wall color as it is very deep and saturated. This properties makes this color which will
absorb light and become a point of focus. We see this color being used for point of
focus walls and for more serious executive offices (The CEO or the CFO). This color
being the official color has the feeling of trust and maturity.
WARM BROWN
The color warm brown provides much-needed energy and warmth and is also a key
color close to the color in the ROYAL LIFE logo. It is an advocate color in our logotype.
It is lighter, friendlier and evokes more tech-savvy than the Deep Mocha which makes it
a color which can be used abundantly. It also pairs well with the Brilliant White,giving a
good contrast.
STEEL BLUE
This color is also used in our logotype but in our secondary version of the logo. It also
highlights the ROYAL LIFE logo. We look at this as the highest energy and vibrancy
color in our palette; use it sparingly. We will be conservative in when and where ‘Steel
Blue’ appears. This color can be very well used with ‘Ivory Nude’ , ‘Grey’ and also with
‘Brilliant White’ for various places.
IVORY NUDE
This color is a softer tint which can be used to lighten up a space while still
adding a bit of color to it. It looks good paired with the ‘Deep Mocha’.
GREY
This color is paler version of ‘Ivory Nude’ is meant to be a semi-neutral color used
when a ‘Brilliant White’ or a ‘Deep Mocha’ seems a little low. Under certain light this
color has a tendency to appear similar to the given light, so be careful with the lighting
it will appear under. When you paint a sample, you'll see it appears differently in
different rooms.
BRILLIANT
WHITE
DEEP
MOCHA
WARM
BROWN
STEEL
BLUE
IVORY
NUDE
GREY

26. REVERSE EMBOSSED ON CARD

27. ROYAL LIFE WAX STAMP

28. ENGRAVED IN WOODEN PLANK

29. NEWSPAPER ADVERTISMENT

30. 3D LOGO ON A BRICK WALL

31. STONE WALL LOGO - OFFICE INTERIOR

32. ON A GLASS WALL - OFFICE INTERIOR

33. ROYAL LIFE LOGO STEEL STAMP

34. ROYAL LIFE LOGO PAPER CUTOUT

35. ROYAL LIFE LOGO ON PEN & CASE

36. WALL MOUNT - OFFICE EXTERIORS

37. LOGO ON CARDBOARD CARTON

38. LOGO ON CARDBOARD CARTON - ENGRAVED

39. RECEPTION PLACEMENT

40. ROYAL LIFE VISITING CARDS

41. ROYAL LIFE LOGO ON WOODEN TRUNK

42. WALL POST - OFFICE EXTERIORS

43. DIGITAL PRINT ON CARDBOARD

44. ROYAL LIFE LABEL TAG

45. 3D LOGO ON STEEL

46. GLOSSY EMBOSSED CARD PRINT

47. LOGO ON BINDING TAPE

48. ROYAL LIFE LOGO ENGRAVED IN PLYWOOD 2

49. GLASS PLAQUE - OFFICE EXTERIORS

50. ROYAL LIFE WOODEN VISITNG CARD

51. 3D LOGO ON GLASS WALL - OFFICE INTERIOR

52. 3D LOGO ON WOOD TEXTURE WALL

53. ROYAL LIFE LOGO RUBBER STAMP

54. LOGO ON WOODEN BOX

55. BRAND KIT BY THINKVALUE KREATION PVT. LTD. THANK YOU