CountryWide - Corporate Style Guide

2
Table of
CONTENTS
THIS IS OUR NEW LOGO
CORPORATE IDENTITY
LOGO CONSTRUCTION GRID, MINIMUM DISTANCES,
MINIMUM SIZES AND APPLICATIONS
DESIGN ELEMENTS
COLOUR PALETTE, TYPOGRAPHY, OFFICE AND WEB SAFE FONTS,
PATTERNS, THE WIDE BAR, CORPORATE TEMPLATES AND EXAMPLES
COMMUNICATION GUIDELINES
ADVERTISING STRATEGY, COPYWRITING STYLE,
IMAGE POLICIES, EXAMPLES
ONLINE PRESENCE
WEBSITE, GRID, ICONS, eBLASTS, SOCIAL MEDIA, EXAMPLES
ENVIRONMENTAL DESIGN
SALES CENTRES
COMMUNITY BRANDING
RENDERINGS, SUB-BRANDS, EXAMPLES
OUR MANIFESTO
3
4
10
25
40
48
51
63

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This is our new LOGO
Our image is changing with the times and adapting to our market
We rebuilt the old icon to refine details and improve the overall perception of our brand. It’s sleeker, it’s
stronger, and it speaks clearly to our position as one of Ontario’s top premium, community-focused builders.
The word-mark acts as one, cohesive image. It’s easier to read, easier to see because it’s a single object with
no peaks or valleys.
Each word now carries its own emphasis. “Country” is clean and light to show flexibility and style, while
“Wide” is heavier, and more resonant to speak to the reach, quality, and history of the company. Together they
create a message that is striking, bold, and premium. It’s a contemporary evolution that’s more adapted to
today’s style and competitive set.

5
Logo Construction GRID
The modernized CountryWide
Homes logo was designed
using a proportion of 11:4.
The goal was to create a
structure that would portray
wideness and emphasize the
wordmark as two different
words but in a single,
cohesive visual element.
The grid was established
based on the thickness of the
word Country and the circle
(represented as the letter H
for its squared format).
The rest of the elements
follow proportions and
alignments derived from
the grid.
6
110
11
23
40

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Horizontal version
The icon (circle and house)
is 5H (distance) from the
wordmark, instead of 6H in
the stacked version, because
the human eye tends to
elongate horizontal shapes.
All other elements remain
the same as in the stacked
version.
6 6
6
6
55
Tagline
When adding a tagline to
the stacked or horizontal
versions, always consider the
6H distance, as shown below.
Minimum
protection area
No object can invade the
minimum protection area,
represented as one letter “E”
above and below the logo and
two letters “E” to the left and
to the right of the elements.
Minimum DISTANCES

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Minimum SIZES
The main criteria:
seek balance to
deliver elegance
CountryWide Homes’ new
logo was designed to
optimize legibility even in its
smallest sizes.
The usage of the tagline is
allowed until 1.5" wide for
the stacked version or 1.875"
for the horizontal version. If
the space requires a smaller
application – on a pen,
for example – don’t use the
tagline. Even without tagline,
don’t go under 1" for the
stacked version or 1.255"
for the horizontal version.
The golden rule: don’t go
too big either – after all,
we’re talking about premium.
Layout harmony is the key.
WITH TAGLINE UNTIL
1.5 in / 38.1 mm
1.25 in / 31.5 mm
1 in / 2.54 mm
WITH TAGLINE UNTIL
1.875 in / 47.3 mm
1.565 in / 39.7 mm
1.255 in / 31.8 mm
PREFERENCE

8
Correct APPLICATIONS
These are all the accepted
applications
The options were created with
the following in mind:
Stacked and horizontal
options, with or without
the tagline.
Using the two corporate
colours (please view colour
palette explanation for
details, page 11) in positive
and negative versions.
The box around the logo is
the minimum protection area.
When choosing what option
to use, consider the time the
audience can spend reading it
and a reasonable size of the
slogan. In general:
Ads and print: use the
tagline.
OOH, billboards, street
signage and promo materials:
don’t use the tagline when
the piece requires quick
brand visualization.
Websites and e-blasts: use
your common sense to make
it readable and elegant.
Stacked version with tagline Stacked version without tagline
Horizontal version with tagline Horizontal version without tagline

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Applications: DON’TS
Never alter
the proportions
Don’t stretch or compress
the logo in any way.
Don’t enlarge or reduce the
protection box around the logo.
Never change
the colours
The only permitted colours
are the versions explained
on the previous page.
Only exception accepted:
black and white version.
Prefer to not use the logo
over a busy background
Protect it using the
coloured box.
Don’t apply any kind
of perspective
Don’t italicize it.
Don’t incline or rotate it.
Don’t use effects
of any sort
No drop shadows.
No embossing.
No 3D or extrusion.
No outlines.
No gradients.

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Design elements: COLOUR PALETTE
CW Orange
CMYK C5 M85 Y100 K0
RGB R229 G78 B38
PANTONE 1665 C
HEX#e54d25
CW Grey
CMYK C15 M0 Y0 K75
RGB R82 G94 B102
PANTONE 431 C
HEX#515e65
C15
M100
Y100
K15
#b61d22
C20
K100
#121b21
C30
M100
Y100
K30
#891a1c
C8
K40
#98a4ab
C50
M100
Y100
K50
#560f11
CW Orange C18
K90
#303b42
C25
M85
Y100
K25
#993b1f
C4
K20
#c7cfd4
C45
M85
Y100
K45
#622b16
C0
M70
Y100
K0
#f37021
CW Grey
C15
M70
Y100
K15
#b95d22
C2
K10
#dfe5e8
C0
M25
Y100
K5
#f1b80e
C12
K60
#6f7c84
C0
M40
Y100
K15
#d89016
Secondary Colours (shades of orange) Secondary Colours (shades of gray)
Extra Colours
This group of extra colours
can only be used in Site
Plans.
Main corporate colours
#nature #canada #wine #berries #wood #gold #copper #bronze #sunset #platinum #lead #graphite #silver #purity
The Secondary colours are
used as complementary
colours, backgrounds,
transparencies and other
elements.
The logo can only be used
in main colour versions.
Use the CW orange for
highlights and details.
Use the CW grey for copy
and secondary information.
C1
K5
#edf0f2

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Design elements: TYPOGRAPHY
Two families that work well
for print and web
One of the premises of this guide
is to make CountryWide Homes’
communications look the same
on every platform, no matter
if it’s a flyer or a web banner.
This is why we chose two versatile
and well designed font families
from Google Fonts – which means
they are also open source and
have foreign language support.
Use Montserrat for headlines
and highlights. It is a very
geometric sans serif font inspired
by urban architectural signage
from the mid-twentieth century,
with a modernized and refined
vintage feel.
Use Fira Sans for paragraphs.
It’s a humanist style font
designed to have great legibility
on small screens and great
flexibility (different weights
and italic options).
Headline Family
Text Family
MONTSERRAT
Fira Sans
Black - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Bold - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Medium - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Regular - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Light - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Extra-Light - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Thin - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Black - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Extra-Bold - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Medium - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Light - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Extra-Light - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Thin - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

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Monserrat and Fira Sans are the
preferred choice of fonts. Both
these fonts are available from
google fonts. In certain instances,
such as when using a Microsoft
Office product or a web safe
font is required (eg. eBlasts)
it is acceptable to use Arial
(headlines) and Trebuchet (body
copy) instead.
Headline Family
Text Family
ARIAL
Trebuchet
Bold Italic - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Regular Italic - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Bold Italic - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Regular Italic - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Design elements: OFFICE & WEB SAFE FONTS

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Design elements: PATTERNS
To create dynamic
communication materials and
expand creative possibilities,
we suggest the usage of
patterns and textures
inspired by architecture
and engineering, and also
by intriguing and modern
geometric shapes derived
from CountryWide Homes’
logo: the triangle, the circle
and the squares.
These patterns can be used
in one or more shades of gray
from the palette, and can be
applied to walls, furniture,
corner details, uniforms, etc.

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Design elements: PATTERNS WITH WORDS
The patterns can also be
created with words. These can
add emotion to our corporate
communications.

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Design elements:
THE WIDE BAR
Adding personality
when signing-off on
communication pieces
More than creating standard
visuals and good practices for
our brand communications,
one of the main objectives
of these changes is to
make CountryWide Homes
perpetually recognizable to
our customers in a simple
glance. Fonts, colours, pictures
and also the way the logo
appears at every touchpoint
are part of a corporate identity
that’s unique and coherent.
This is why the wide bar exists.
It’s inspired by the word “wide”
in our name, and it crosses
the larger part of the layout,
driving the eyes to the logo.
The difference in heights
between the logo in a box
and the bar reinforces the new
level concept.
The bar can be used in different
ways to create dynamic layouts,
but always be sure that the
thickness and proportions
described below are respected
and that the bar crosses the
largest area of the page.

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Examples:
CORPORATE
TEMPLATES
The sum of the parts
These are some examples
showing how the corporate
look-and-feel prevails even
if the elements move around
from one composition to
another. This means flexibility
with integrity.
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
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consectetur adipiscing elit, sed
do eiusmod tempor incididunt.
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu
fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui ofﬁcia deserunt mollit
anim id est laborum.
LOREM IPSUM
LOREM IPSUM
LOREM IPSUM
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. Duis aute irure dolor
in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur.
LOREM IPSUM
LOREM IPSUM

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Corporate Branding: STATIONERY

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Corporate Branding: UNIFORMS

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Corporate Branding: PROMO ITEMS AND REWARDS

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Corporate Branding: CALENDARS

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Advertising STRATEGY
The way we speak to consumers is becoming more streamlined than ever before. CountryWide Homes will be utilizing a 3 tiered communication
strategy to ensure that the sales funnel ends with more qualified leads, easier closings, and a simpler informational path for potential buyers. It will
work to make the CountryWide Homes brand more prevalent in the minds of consumers, while working to make their purchase decision easier, and
more confident. In time, we want to become the brand of choice, no matter the kind of development.
Tier 1 Advertising - Why Buy: CWH
Tier 2 Advertising - Buy Here: Community
Tier 3 Advertising - Buy Now: Call-to-action
Broad range of smartly chosen media casts a wide net with a longer
term proposition. This creates consideration through knowledge and
builds an emotional bond with the CountryWide Homes brand. This tier
is where we differentiate CountryWide Homes from the competition.
It’s also where we become the household name in homes.
Create interest and/or brand
awareness with target audience
Communicate our differentiators
as a better builder.
Be present when potential
customers search for our
communities, homes and services.
Incomparable offers
Quick decision
Targeted media is used to support specific communities. Awareness
of amenities, community position, and more rational information
work to differentiate products from the competition.
Very targeted media to support specific communities and products.
Things like design, models, key features, price and promotion are
provided to rationally support information on the products so that
the decision to “buy now” can be made easily.
Awareness
Consideration
Purchase
Advocacy

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T1 advertising: COPYWRITING STYLE
WHAT we say HOW we say it
Brand personality
CountryWide Homes’
personality is confident,
knowing, wise, and helpful.
It’s a brand you can put
your faith in, and trust
with your dreams. It’s
transparent, honest, and
stylish. It has an aura that’s
unexpected and likeable
because it’s something
better; A New Level.
Use personal stories
and aspirations
The way we’ll portray the
brand in our T1 advertising
is through personal, human,
and relatable stories, and the
aspirational goals that inspire
and frame them. The tone
has to be emotional, yet still
feel luxurious. There must be
a sense of deserving in our
language without saying it
outright. For example, a new
baby deserves a fresh, clean,
and bright new bedroom.
A family deserves a space
to flourish, individualized
spaces, and communal areas
that are inviting and warm.
These are the ideas from
which we’ll build our
brand stories.
Brand voice
CountryWide Homes’ voice is
rich, luxurious, confident, and
loyal. It’s never pandering
or cocky, but it’s always a
steadfast expert. It’s not
a funny voice, instead it is
emotional and works to prove
how well it understands
you, your family, and your
collective dreams. It is stylish,
warm, comfortable,
and truthful.
Empower customer’s
choices
The goal here is to make
every customer, or potential
customer feel like they’re
making a smart, savvy, and
stylish decision by choosing
CountryWide Homes. It’s an
utterly simple concept, but
it’s incredibly powerful.
Everyone wants to be
a part of something
luxurious, intelligent, and
tasteful because those
types of choices translate
into a perception of their
personality that is smart,
deserving, and stylish
as well. We need to ensure
that CountryWide Homes is
that defining choice.
Celebrate life and
personal achievements
In all of our T1
communications, it’s
important that we depict
how owning a CountryWide
home can be seen as a
reward. A celebration of
personal achievement, and a
celebration of a high-quality
life. There is a CountryWide
Homes product for every
major achievement in your
life. Got a raise? CountryWide
Homes. Got Married?
CountryWide Homes. Moving
Up? CountryWide Homes.
Downsizing? CountryWide
Homes. Having a baby?
CountryWide Homes.
Tone
Balanced, warm, knowing,
and ever the expert.
Perfectionism with heavy
doses of style, and humanity.

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Natural light
Choose morning light or sunset because of
the warm tones. But don’t exaggerate it.
Be romantic but real
Don’t use surrealism or fake situations.
T1 advertising: IMAGE POLICIES

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Frequent use of life-stage images
Do use couples moving-up, down-sizers, empty nesters, first-time buyers,
investors. Successful and happy people, proud of personal achievements,
but these milestones should not make them look snobby or out-of-touch.
Casual and stylish
Try to capture natural happiness and positive attitudes.
Don’t use people posing or extreme fashion.

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Don’t use stereotypes
Be multicultural and use ethnicities to show appreciation for
different groups, but avoid clichés that may be interpreted
wrongly as prejudice or misunderstanding of other cultures.
Homes with life
Everybody shows empty houses. Leave the product for T2
advertising (communities). Show life as being part of the
ambient feeling of home to differentiate without appearing fake.
Delivery
Photos should be taken by
a professional photographer,
preferably featuring models
(all ages, and stages of life),
and should be shot in actual
CountryWide homes (including
different product types, rooms,
exteriors, and sizes); shots
featuring believable, warm, and
vibrant life are preferred as well.
Images should be customized to
the specific campaign or project,
but always follow the brand book
guidelines. Avoid using stock
photography!

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T1 advertising examples: MAGAZINE ADS
The following ads were created considering the templates, colours, fonts, sign-off style, image policies, wording and other rules proposed in this document. It’s a corporate feel, with the ability to vary
without losing personality. It’s warm and human. It’s clean and safe. It’s premium without looking ultra-expensive (a dream life that’s attainable and reachable). It personifies a new level.
Mom wants a built-in linen closet. Baby needs more room. For every
perfect plan, there is a premium CountryWide home to meet your
wants and needs with safety, dedicated service and outstanding design.
For every new level of your life, choose a new level of builder.
Grandpa loved hosting his
grandson’s first birthday. Grandson
loved the colourful balloons. For
every family picture, there is a
premium CountryWide home to give
you the space for celebration, with
inspiring designs and workmanship
that stands the test of time.
For every new level of your life,
choose a new level of builder.

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T1 advertising examples: MAGAZINE ADS
CountryWideHomes.ca
New exciting
communities at
GREAT
THINGS
ARE
COMING
SOON.

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T1 advertising examples: OUTDOOR SIGNAGE

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T1 advertising examples: OUTDOOR SIGNAGE

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T1 advertising examples: TV SPOTS

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T1 advertising examples: eBLASTS

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T1 advertising examples: WEB BANNERS

38

39

COMMUNICATION
GUIDELINES
Online Presence

41
Online Presence: WEBSITE
The reach of digital
media has expanded
enormously in recent years.
Mobile devices such as
smartphones or tablets
are increasingly used to
access content in addition
to desktop devices. The
increasing number of
people using social media
also opens up further
channels of communication.
It is important that
CountryWide Homes
presents a consistent
image across all sales and
marketing levels within the
medium of the Internet.
CountryWideHomes.ca
is the unique, central
location on the Internet for
information concerning
our brand, its products and
the company.
The most important task of
the website is to increase
awareness of our brand and
products by offering user-
friendly product information
and functions, which act as a
guide for potential customers
when making the decision to
purchase from us.
Responsive design
In view of the fact that
more and more people are
using mobile devices, the
CountryWide Homes
website follows the principles
of “responsive design”, or in
other words automatically
adapts to the device being
used.
The graphic elements of
a responsive website are
structured on the basis
of the viewing device’s
requirements. This applies in
particular to the arrangement
and display of individual
elements such as navigation
tools, sidebars and text, but
also to the use of different
input types, for example
mouse clicks or rollovers
versus touchscreen taps or
swipes.
Structure
The structure of the website
logically follows the journey
of a homebuyer. The
structure is deliberately
streamlined to enable the
user a better overview of the
contents.
Tone
Balanced, warm, knowing,
and ever the expert.
Perfectionism with heavy
doses of style, and humanity.
The website displays the
extended range of products
on offer. With the aim of
increasing customer loyalty
and fascination for the
CountryWide Homes brand
to the Internet by presenting
emotionally appealing, novel
and brand-appropriate
material.
The website also contains
extensive information relating
to the company and the
history of the CountryWide
Homes.
Navigation
The depth of detail included
on the CountryWide Homes
website means that user-
friendly navigation is a
must. Easy-to-understand
and intuitive user prompts
ensure that users can find
relevant information in the
shortest possible time.
There are no major
differences between
navigation on the homepage
and on the content pages.
With the standardized
positioning of the main menu,
the user can find his way
immediately on the website
and orientate himself without
any difficulty.

42
Online Presence: WEBSITE GRID
The grid supports the integrated
communication approach of the
CountryWide Homes brand and ensures
a standardized presentation of products
and services on the Internet worldwide.
All pages of the CountryWide Homes
website are based on a basic 12 column
grid. This grid controls the make-up of
the website, the positioning of different
elements on a page, as well as:
Clear definition of page proportions,
simplification on the one hand, variability
on the other.
Standardized control of page elements
(“building block” principle).
Simple positioning aids for page
elements.
Observance and simplification of
distances.
Control of different image sizes, with the
option of different formats for use in
different application situations.
Proportionality of font size, line distance
within the overall context.

43
Online Presence: ICONS
Icons are an essential part of
a user interface. On the one
hand, they serve as an interface
between the user and the software
– particularly with apps – and
on the other, as signposts to aid
navigation on a website. Here you
will find a sample of icons that can
be used and which also serve as
an orientation aid for designing
new icons.
The colours of icons can be
adapted depending on the context
in which they are being
used. Icons should only use one
colour. They should be simple and
easily recognizable at small sizes.

44
CW Orange
R229 G78 B38
HEX # E54D25
To be used for:
Headings
CW Grey
R82 G94 B102
HEX # 515E65
To be used for:
Body copy
Subheading
Light Grey
C1 M0 Y0 K5
R237 G240 B242
HEX # EdF0F2
To be used for:
Background color
Dark Grey
R49 G59 B65
HEX # 313B41
To be used for:
Subheadings
Callouts
Additional elements
Online Presence: eBLASTS
The colour hierarchy is important
to consider when creating
e-communications.
Footer
It is imperative that all eBlast footers
are the same to create a consistent and
easily recognizable brand. Please be
sure to use the most recently approved
version as the legal copy may change
periodically.

45
Online Presence: SOCIAL MEDIA
The term social media
designates internet
communities which allow
users to communicate
with one another and share
multimedia content. The
term social media covers
various social
networks which are
differentiated by their
specific objectives and
content.
Relevance for
CountryWide Homes
There are a wealth of reasons
as to why social media should
be used in the context of
marketing communication:
To reach target groups
who are predominantly
active on social networks, in
particular young people (early
branding)
To reach large and also
small recipient groups
with little effort and low costs
To direct the attention
of users to the official content
of CountryWide Homes and
thus the opportunity not
to leave the perception of
products solely up to the
Internet community
Objective
To increase brand loyalty
of owners and prospects
by offering multimedia
content, which can be further
recommended among users
To increase product
awareness for current and
future communities.
To enhance brand
awareness.
To present CountryWide
Homes as a dialogue-ready
brand.
To have a communication
channel to inform users
of the latest news from
CountryWide Homes.
To utilize viral effects.
In contrast to traditional
media, digital content
can easily be further
recommended by
users following the word-
of-mouth principle and
thus reach a much broader
spectrum of users
To increase website traffic
and thereby increase the
number of prospects
To obtain direct feedback
from users on company and
product-related topics
Countrywide Homes has
an active presence on the
following social media
platforms:
facebook
youtube
google+
instagram
linkedIn
pinterest
Consistency between all
platforms is important to
maintain a professional and
recognizable brand.

46
Online Presence: SOCIAL MEDIA
Avatar/Logo
Because of its small size the avatar is
always the CountryWide Homes icon
only. In white on an orange background,
depending on the platform this may be
either a circle or square.

47
Online Presence Examples: WEBSITE

Environmental Branding: SALES CENTRES EXTERIOR (concept)

50
Environmental Branding: SALES CENTRES

52
Photo-real
When someone is spending
thousands or millions of
dollars on their dream home,
they want the purchase
experience to reflect that
price. Every touchpoint
needs to be impressive
as to justify our positioning.
It’s like buying jewelry:
the package, the store’s bag,
the sales person’s behaviour,
the ambience; everything
needs to be perfect.
The same goes for our
renderings. People are buying
a promise via a blueprint.
It’s our job to provide the
best quality of rendering
so the buyer can preview
their future lifestyle, and
what the product they’re
buying will look like.
Photo-real style also
matches our picture policy
and differentiates us from
other builders.
Community Branding: RENDERINGS

53
Sometimes, CountryWide
Homes partners with
other builders to create
communities. In these cases,
other professionals and
vendors unaware of our style
and tone may be involved.
When creating a new
development logo or T2
campaign, for example, keep
the following in mind:
Respect the minimum protection area when signing-off with other builders on shared communications.
Development logos MUST have a one-colour stacked version like these examples. Don’t use bitmap
images, only vectors. If the logo will be supported by a concept, also provide a clean option without the tagline.
OTHER BUILDER
L O G O
OTHER BUILDER
L O G O
Community Branding: SUB-BRANDS

54
Community Branding Examples: EXTERIOR SIGNS
There are 3 phases of
community signs:
Phase 1 - registration (purpose is
to obtain registrations, no branding
exist yet)
Phase 2 - lifestyle (logo and
lifestyle have been determined, but
no renderings are available yet)
Phase 3 - rendering (use when
streetscape and/or renderings have
been created)
Community signs must maintain
similar elements to create a
consistent, and easy to recognize
brand. All community signs consist
of the following elements:
CountryWide logo in a stand alone
protruding box (CountryWide logo
must always be placed on the side
closest to the street)
Community logo (if available)
Message
url
image (either lifestyle or
rendering) or background texture if
in Phase 1.

55
NEW
COMMUNITY
COMING SOON TO
YONGE ST. JOHN’S
COMING SOON
40' 50'
PREMIUM SINGLES
MyBrushwood.ca
PHASE 3 COMI
40' 50
PREMIUM S
MyBrushw
NEW
COMMUNITY
COMING SOON TO
YONGE ST. JOHN’S
COMING SOON
40' 50'
PREMIUM SINGLES
MyBrushwood.ca
PHASE 3 COMING SOON
40' 50'
PREMIUM SINGLES
MyBrushwood.ca
W
MMUNITY
G SOON TO
ST. JOHN’S
COMING SOON
40' 50'
PREMIUM SINGLES
MyBrushwood.ca
PHASE 3 COMING SOON
40' 50'
PREMIUM SINGLES
MyBrushwood.ca
Community Branding Examples: EXTERIOR SIGNS
Phase 1 sample Phase 2 sample Phase 3 sample

56
Footer
It is imperative that all community
eBlast footers are the same to create
a consistent and easily recognizable
brand. Please be sure to use the most
recently approved version as the legal
copy may change periodically.
The community eBlasts should be
individually branded to reflect their
unique selling features. However, it is
important to maintain some uniformity
so that it is easily recognized as a
CountryWide Homes product. All
community eBlasts should have the
same footer and background colour.
Community Branding Examples: eBLASTS

57
Community landing pages all follow
the same layout template. Showcasing
renderings, highlights, price point
and local amenities. The point of
the landing pages is to increase
registration, it is important the copy is
brief and to the point while at the same
time optimized for SEO.
Community Branding Examples: LANDING PAGES

58
The Community “Big” Book showcases
the floorplans and renderings in a
large format. The dimensions are 17”
wide by 11” high. It is important that
the Big Book follow a consistent design.
All fonts and colours should conform
to the CountryWide Homes style
guidelines mentioned in this document.
The book will show renderings for all
elevations but only the floorplans for
Elevation A.
Community Branding Examples: THE BIG BOOK

59
ELEVATION A
2241 SQ.FT.
THE ASTRID
22’ REAR LANE TOWN
THE ASTRID ARRL-1 prices specifications subject to change without
notice. Useable square footage may vary from that stated herein. Artists
concept only E. O. E. © JUNE 2017 CountryWide Homes.
All rights reserved.
AVAILABLE FOR LOTS: 84, 85
The Arbors is a masterfully designed community in Aurora, with convenient access to the
404/DVP as well as expansive wood lots, mature trees and a whimsical, imaginative charm.
A place reminiscent of a fairytale, filled with wonderful words and imagery, The Arbors
will capture your imagination. Let yourself believe in a world beyond the everyday, a
neighbourhood that embraces you and your family and invites you to recall what it’s like
to live out your dreams.
The Arbors features great shopping and dining, highly rated schools and ample amounts of
protected wooded areas and parklands to promote healthy, natural living.
THE ARBORS
THE ASTRID A
Elevation A
GROUND FLOOR
Elevation A
MAIN FLOOR
Elevation A
UPPER FLOOR
Elevation A
BASEMENT
Elevation A
GROUND FLOOR
with den/4th bedroom
CountryWide Homes is committed to building more than just premium homes. We’re dedicated
to developing communities that grow with families and good neighbours.
We believe in excellence, and we deliver it with exceptional service and caring every step of the
way. That’s why CountryWide Homes has created its state-of-the-art, 6,500 square foot Design
Studio to help you get inspired and confident for the personalization of your new home.
Let your imagination flow. We offer hundreds of curated features and finishes to choose from.
Let our skilled design studio consultants support you through every step of the decision
making process.
This kind of selection, personalized service and customer care comes standard with every
CountryWide home, because our relationships with our homebuyers are just as important to us
as your new home is to you.
A NEW LEVEL
STATELY EXTERIORS:
1. Contemporary and Modern inspired architecture utilizing brick, smooth faced stone, stucco and architectural board, as per elevation.
2. Precast concrete window sills, headers and arches, as per elevation.
3. Black metal accent roof(s), as per elevation, all other roof areas to receive 40 year self-sealing shingles.
4. Glass railing system on all exteriors as per model elevations.
5. Low maintenance aluminum soffits, fascia, downspouts and eaves troughs.
6. Metal insulated sectional roll-up garage doors with heavy duty springs decorative glazing.
7. Contemporary decorative exterior lights at all doorways on all front facades.
8. Fully paved driveways, base and top coat. (Top coat to be paid by The Purchaser on closing; $1300 for double car driveway).
9. Fully sodded front and rear yards where applicable.
SUPERIOR DOORS AND WINDOWS:
10. Quality dark coloured vinyl casement windows with low-E and argon filled gas throughout (basement to be low-E windows). All operating
windows to be screened.
11. 8’ sliding rear patio doors leading to terrace areas and french doors leading to all balcony areas, as per plan.
12. Approximately 8’ high metal insulated front entry door(s) with full privacy glass inserts - height approximate, as per plan.
13. Insulated metal entry door from garage to house, if grade permits.
14. Front entry doors with chrome grip set and all other entry doors with finished passage and deadbolts and matching chrome floor mounted
door stops (except for sliding doors).
LUXURIOUS INTERIORS:
15. 9’ ceilings throughout (excluding areas due to mechanical or structural requirements).
16. Smooth ceilings throughout the ground and main floor, excluding open to above areas and stipple sprayed with a 4” smooth border on all
3rd floor areas.
17. Modern 5½” baseboard with matching 3½” casing throughout on all doorways, squared archways and windows.
18. Approximately 7’-0” tall contemporary flat panel interior doors throughout both the main and second floor.
19. Modern chrome finished interior levers and hinges.
20. Stained finish Oak veneer stairs with your choice of either (R2) wood pickets or (R5) metal pickets from vendors standard samples, with 3”
half round handrails.
21. All interior doors and trim to be painted white.
SUMPTUOUS FLOORING:
22. Imported 13” x 13” tile flooring in foyer, powder room, laundry room, all bathrooms, lower finished foyer (as per plan) from vendor’s
standard samples.
23. Approximately 5½” prefinished stained strip laminate flooring throughout all levels, including the kitchen and breakfast area (as per plan
and excluding tiled areas).
GOURMET KITCHEN:
24. European design flat panel cabinets with extended height uppers (from vendor’s standard samples).
25. Islands, pantry and/or chef desk, as per plan.
26. Flush breakfast bars in kitchen, as per plan.
27. Quartz countertops in kitchen from vendor’s standard samples.
28. Under mounted stainless steel sink.
29. Kitchen backsplash chosen from vendor’s standard samples.
30. RIOBEL chrome single hole faucet with integrated pull out.
31. Rough-in dishwasher space with electrical and plumbing supply.
BATHROOM RETREATS:
32. 8x10 tiles in all bathtub enclosures to ceiling height. Separate shower stalls to include tiles on ceiling.
33. All bathrooms to receive 2 piece elongated toilet bowl.
34. Master ensuite shower stall to include frameless clear glass shower enclosure with mosaic floor tile, recessed pot light and one RAIN shower head.
35. Powder room to receive oval mirror, 2 piece elongated toilet, and a modern floating vanity chosen from vendor’s standard samples.
36. Square white top mount porcelain sinks in all bathrooms with RIOBEL faucet package and mechanical pop up drain.
37. Deep acrylic soaker tubs throughout, (excluding ensuite) as per plan.
38. Stand alone soaker tubs in all ensuites where applicable. (as per plan).
39. European design flat panel vanity cabinetry (from vendor’s standard samples), with laminate counters and vanity top drawers (where applicable).
40. Upgraded vanity light fixtures in all bathrooms, with standard ceiling mounted fixture in powder room.
FUNCTIONAL LAUNDRY ROOM:
41. Deep laundry tubs with chrome faucet.
42. All required plumbing, electrical and venting rough-ins will be provided for future washer and dryer installation.
COMFORT AND PEACE OF MIND FEATURES:
43. Control switch located on interior of home near garage to power off your future garage door opener for added safety and security.
44. Capped gas line at rear of home for future BBQ hook up.
45. Rough in central vacuum system with all runs dropped to the basement.
46. Two exterior hose taps are included, one at the rear and one in the garage.
47. Shut off valves for all sinks and toilets.
48. Smoke and Carbon monoxide detectors installed and hard wired as per Ontario Building Code.
49. Programmable ENERGY STAR thermostat.
50. Door chimes at front entry doors.
51. Professionally cleaned duct work prior to closing.
52. Monitored security system consisting of master control and display keypad, motion detector, and magnetic contacts on all dwelling entry
doors and main and basement windows with purchaser’s order of monitoring service from builder’s supplier.
LIGHTING, ELECTRICAL AND TECHNOLOGY:
53. 100 AMP electrical service.
54. One exterior seasonal electrical outlet mounted on soffit, operated on a separate switch.
55. European height white Decora plugs and switches throughout, as per vendor’s standard specifications.
56. Ceiling light fixtures in all rooms with the exception of the living room (as per plan) which will have a switched wall outlet.
57. Weather proof exterior outlets- one at front, one at rear and one exterior plug on any exterior balcony, as per plan.
58. Electrical wall outlet(s) in garage and one (1) electrical outlet per garage door on garage ceiling for future garage door opener.
59. Cable rough-in in family room or great room, den, and all bedrooms (RG-6 Cable Standard).
60. Telephone rough-in in Kitchen, living room, den, family room or great room, and all bedrooms.
SUPERIOR CONSTRUCTION:
61. Approx. 8’ poured concrete basement walls with heavy duty damp proofing, drainage board, weeping tiles and full height blanket insulation.
62. Reinforced concrete garage floors with grade beams.
63. Advanced floor joist system utilizing upgraded “Engineered Floor Joist Technology” (excluding areas due to structural design and low
headroom).
64. Tongue and groove subfloor to be glued, screwed and sanded.
65. 2 x 6 exterior wall construction.
66. Conventional air circulating system (HRV- simplified/partial installation method).
67. High efficiency natural gas furnace with ECM Motor.
68. Taped heating/cooling ducts in basement and garage ceiling.
69. Poured concrete porch AND steps, as per the approved grading plans.
70. Spray foam insulation in garage ceiling below livable areas as well as all cantilevered window areas.
71. “Optional” Rough-in three piece plumbing in basement for future bathroom, as per vendor’s standard location.
72. “Optional” cold cellar with steel insulated door, weather stripping, light and floor drain.
73. All garage walls to be fully drywalled (excluding any block walls) and to be prime painted.
WARRANTY:
The Tarion Warranty Program offers:
•Seven (7) Year protection on structural defects. •Two (2) Year protection on mechanicals and materials including electrical, plumbing, heating
and distribution systems, all exterior cladding, windows and doors. •One (1) Year protection on workmanship and material defects. •All
references to sizes, measurements, materials, construction styles, trade/ brand/industry names or terms may be subject to change or variation
within generally accepted industry standards tolerances. •Measurements may by converted from imperial to metric or vice versa actual
product size may vary slightly as a result. •All references to features and finishes are as per applicable plan or elevation and each item may not
be applicable to every home. Locations of features and finishes are as per applicable plan or at the Vendors’ sole Discretion. •All features and
finishes where Purchaser is given the option to select the style and/or colour shall be from the Vendor’s predetermined standard selections.
Useable square footages may vary from stated floor areas.
Specifications subject to change without notice. June 5, 2017 – The Arbors – E.O.E.
FEATURES FINISHES
The Arbors | Big Book

60
ELEVATION A
2911 SQ.FT.
3145 SQ.FT. wITh
5Th bEdrOOm OpTION
AVAILAbLE FOr LOTS: 103, 110, 111,
146-150, 154-157, 162-170
ELEVATION B
2894 SQ.FT.
3130 SQ.FT. wITh
5Th bEdrOOm OpTION
146-150, 154-157, 162-170
ELEVATION C
2961 SQ.FT.
3195 SQ.FT. wITh
5Th bEdrOOm OpTION
146-150, 154-157, 162-170
The harris
50’ model
THE HARRIS KH50-1 prices specifications subject to change without
notice. Useable square footage may vary from that stated herein. Artists
concept only E. O. E. © April 2017 CountryWide Homes.
All rights reserved.
ELEVATION a
ELEVATION b ELEVATION C
Located near the heart of the Village of Kleinburg, and nestled amongst the lush, gently
rolling terrain that surrounds the Humber River, Kleinburg Hills is a sophisticated
community just 10 minutes from Hwy 400.
Serene and comfortable, this family-oriented neighbourhood feels like an escape from the
hustle and bustle of the city. Experience acres of forest and parkland or immerse yourself in
a vibrantly artistic community.
Kleinburg Hills offers a diverse lifestyle, one filled with culture and surrounded by nature.
kleinburg hills
ThE hArrIS A
Elevation A
GROUND FLOOR
Elevation A
SECOND FLOOR
Elevation A
SECOND FLOOR
with 5th bedroom
Elevation A
BASEMENT
CountryWide Homes is committed to building more than just premium homes. We’re dedicated
to developing communities that grow with families and good neighbours.
We believe in excellence, and we deliver it with exceptional service and caring every step of the
way. That’s why CountryWide Homes has created its state-of-the-art, 6,500 square foot Design
Studio to help you get inspired and confident for the personalization of your new home.
Let your imagination flow. We offer hundreds of curated features and finishes to choose from.
Let our skilled design studio consultants support you through every step of the decision
making process.
This kind of selection, personalized service and customer care comes standard with every
CountryWide home, because our relationships with our homebuyers are just as important to us
as your new home is to you.
a new level
PREMIUM EXTERIORS:
1. Traditional, Italian and French inspired architecture utilizing brick, stone, stucco and architectural board, as per elevation.
3. Copper accent roof(s), as per elevation, all other roof areas to receive 40 year self-sealing shingles.
4. Decorative exterior railings.
5. Low maintenance aluminum soffits, fascia, downspouts and 1⁄2“round “European” style eaves troughs.
6. “Carriage House” metal insulated sectional roll-up garage doors with heavy duty springs decorative glazing.
7. Elegant Coach lights at all doorways on all elevations.
8. Interlock driveways and walkway to front entry.
9. 5 Exterior LED Pot Lights.
10. Coloured taller vinyl casement windows and transoms with low-E and argon gas throughout (basement to be Low-E windows).
All operating windows to be screened.
11. French doors at rear and/or 3 or 4 panel sliders, leading to porches/patios, as per plan.
12. Approximately 8’ High insulated stained fiberglass wood grain look front entry door(s) – height approximate, as per plan. 8’ high insulated
metal entry door from garage to house, if grade permits.
13. Front entry doors with satin-nickel multi-point lock set, and finished passage and deadbolts on all side and rear entry doors with
matching floor mounted doorstops (except for sliding doors).
14. 10’ foot ceilings on main floor, and 9’ foot ceilings in basement and 9’ foot ceilings on the second floor (excluding areas due to
mechanical or structural requirements).
15. Smooth ceilings throughout entire main and second floor.
16. 7 1⁄4” baseboard throughout main floor with 3” casing and backbend. 5 1⁄4” baseboards with 3” casing throughout second floor.
17. Approx. 8’-0” high 2 panel smooth Roman interior door style on the main floor and 7’-0” high doors on the second floor.
18. Stained finish Oak veneer stairs with your choice of 1 3⁄4” stained finish oak pickets or (R5) metal pickets from vendors standard samples,
with 3” half round handrails.
19. Direct vent natural gas Linear fireplace for all standard fireplace locations, single or double sided as per plan. All fireplaces will be
installed approximately 18” above finished floor.
20. 5” Cornice molding in single storey foyers, main hall, dining room and the living room (excludes tray ceilings and open to above area).
UPGRADED FLOORING:
21. Imported 12”x24” tile flooring in foyer, main hall, kitchen, breakfast area, powder room, laundry room and all bathrooms, (as per plan)
from Vendor’s standard samples.
22. 4” stained engineered hardwood flooring in smooth finish throughout on the main floor and second floor (excluding any tiled areas).
23. 13”x13” tile flooring in lower finished foyers (as per plan) if applicable from Vendor’s standard samples.
GOURMET KITCHEN:
24. Choice of Maple or Oak kitchen cabinets with extended height uppers to underside of bulkhead (from vendor’s selection) and matching
crown molding on upper cabinets and light valance (trim only, no electrical).
26. Granite or Quartz countertops in kitchen from vendor’s standard line.
27. Under mounted single bowl stainless steel sink.
28. Bulkheads constructed above kitchen cabinetry due to mechanical requirements.
29. Chrome single lever faucet with pull out spray.
BATHROOM RETREATS:
31. Imported 12” x 24” tiles in all bathtub enclosures to ceiling height. Separate shower stalls to include tiles on ceiling.
32. All bathrooms to receive upgraded elongated toilet bowl.
33. Powder room to receive mirror and comfort height vanity.
34. Crisp white porcelain undermount sinks in all bathrooms with chrome faucet package and mechanical pop up drain.
35. Deep acrylic soaker tubs throughout, as per plan (excluding Master Ensuite).
36. Choice of Maple or Oak cabinetry (from standard line), with granite or quartz countertops and vanity top drawers (where applicable as
per vendors standard).
38. Master Ensuite to include frameless glass shower enclosure with mosaic floor tile and recessed waterproof light.
39. Master Ensuite to include heated floors and free standing tub as per plan.
40. Stainless steel laundry sinks with chrome faucet and laminate countertop.
41. All required plumbing, electrical and venting rough ins will be provided.
42. Easy-care Thermafoil upper and base cabinet in purchaser’s choice of white or linen as per plan.
43. Control switch located on interior of home near garage to power off your future garage door opener as added security feature.
45. Complete central vacuum system with unit located in garage.
46. Standard hose bib (one at rear and one in garage) Location determined by builder.
49. Door chimes at front door.
50. Monitored security system consisting of master control and display keypad, motion detector, and magnetic contacts on all dwelling entry
doors and main and basement windows with purchaser’s order of monitoring service from builder’s supplier.
51. Front entry security camera installed and connected to display screen inside home as per vendor determined location.
52. 200 AMP Electrical Service.
53. One exterior SEASONAL electrical outlet mounted on soffit, operated on a separate switch.
54. 20 LED pot lights on main floor (excluding cathedral ceilings and open to above areas).
55. European height white Décora plugs and switches throughout, as per vendors standard specifications.
56. Interior light fixtures in all bedrooms, family room, kitchen, great room, dining room, living room, breakfast area, den, halls, laundry and
capped outlet in open to above areas as per vendor’s specifications.
57. Weather proof exterior outlets – one at front, one at rear and one exterior plug on any exterior balcony, as per plan.
58. Electrical wall outlet(s) in garage and an electrical outlet per garage door on garage ceiling for future garage door opener.
59. Up to 7 cable and data rough-ins throughout home, with locations to be determined at pre-wire consultation.
60. Up to 8 Telephone rough-ins throughout home, with locations to be determined at pre-wire consultation.
61. 4 USB electrical outlet combination receptacles throughout home, with locations to be determined at pre-wire consultation.
62. 220V Outlet located in garage for future electric car charging.
SUPERIOR CONSTRUCTION:
63. Approx. 9 foot poured concrete walls with heavy duty damp proofing, drainage board, weeping tiles and full height blanket insulation as
per code.
64. 30”x24” basement windows included (window wells may be required as per grading).
65. Plywood subfloor to be glued, screwed and sanded.
66. 2 x 6 exterior wall construction with insulation and attic insulation as per OBC (Ontario Building Code).
67. Conventional air circulating system (HRV) – simplified/partial.
68. High efficiency natural gas furnace with two stage ECM Motor.
70. Poured concrete porch AND steps, as per plan.
71. Steel post and wood beam construction with pre-engineered floor system (excluding areas due to structural design).
72. Spray foam insulation above in garage ceiling below livable areas as well as all cantilevered areas.
73. Rough-in three piece plumbing in basement for future bathroom, as per vendor’s standard location ( As per plan).
74. Enclosed service stairs to be paint grade finish. Exposed service stairs include stained oak stairs.
75. Cold Cellar with solid core door, weather stripping, light and floor drain as per plan.
76. All garage walls to be dry walled and to be painted with primer.
Specifications subject to change without notice. April 28, 2017 – Kleinberg Hills – E.O.E.
FeaTures Finishes
Kleinburg Hills | Big Book

61
An Inspired Community in Richmond Hill, Ready To Be Explored
THE STAR
27’ Semi model
ELEVATION A
ELEVATION B
ELEVATION C
A1 2021 SQ.FT.
A2 2010 SQ. FT.
2010 SQ.FT.
2021 SQ.FT.
AVAILABLE FOR LOTS:
AVAILABLE FOR LOTS:
AVAILABLE FOR LOTS:
THE STAR SD-1 prices specifications subject to change without notice.
Useable square footage may vary from that stated herein. Artist’s concept
only. E. O. E. © May 2017 CountryWide Homes. All rights reserved.
OBSERVATORY HILL
Living here will mean living in the immediate vicinity of the David Dunlap Observatory –
one of the area’s most treasured historical sites and attractions. It’s a spot that must be
seen to believe. It’s absolutely striking in appearance, but perhaps its most important
feature is its ability to instil a passion for knowledge in anyone who is lucky enough to
experience it.
Tucked away in South Richmond Hill’s last remaining pocket of beautiful, buildable land
lies Observatory Hill; a place with an astonishing, inspiring history steeped in astronomy,
education, and a simpler more neighbourly era.
Elevation A1
STD. GROUND FLOOR
Elevation A1
STD. SECOND FLOOR
Elevation A2
PARTIAL STD. GROUND FLOOR
(REVERSED)
Elevation A2
PARTIAL STD. SECOND FLOOR
(REVERSED)
Elevation A
SECOND FLOOR
W/ 3 BATHROOMS
LAUNDRY IN BASEMENT
THE STAR A A1 2021 SQ. FT. / A2 2010 SQ. FT.
A NEW LEVEL
CountryWide Homes is committed to building more than just premium homes. We’re
dedicated to developing communities that grow with families and good neighbours.
We believe in excellence, and we deliver it with exceptional service and caring
every step of the way. That’s why CountryWide Homes has created its state-of-the-
art, 6,500 square foot Design Studio to help you get inspired and confident for the
personalization of your new home.
Let your imagination flow. We offer hundreds of curated features and finishes to choose
from. Let our skilled design studio consultants support you through every step of the
decision making process.
This kind of selection, personalized service and customer care comes standard with
every CountryWide home, because our relationships with our homebuyers are just as
important to us as your new home is to you.
PREMIUM EXTERIORS:
1. Georgian, Beaux Arts, and Contemporary inspired architecture utilizing brick, stone, stucco and architectural board, as per
elevation.
3. Copper accent roof(s) and/ or prefinished metal, as per elevation, all other roof areas to receive 40 year self-sealing shingles.
4. Low maintenance aluminum soffits, fascia, downspouts and ½” round “European” style eaves troughs.
5. “Carriage House” metal insulated sectional roll-up garage doors with heavy duty springs decorative glazing.
6. Elegant Coach lights at all doorways on all elevations.
7. 5 Exterior LED Pot Lights.
8. Coloured taller vinyl casement windows and transoms with low-E and argon gas throughout (basement to be Low-E windows).
All operating windows to be screened.
9. French doors at rear and/or 4 panel sliders, leading to porches/patios, as per plan.
10. Approximately 8’ High insulated stained fiberglass wood grain Iook front entry door(s) or metal with glass insert - as per
plan.
11. 8’ high insulated metal entry door from garage to house, if grade permits.
12. Front entry doors with satin-nickel multi-point lock set, and finished passage and deadbolts on all side and rear entry doors
with matching floor mounted doorstops (except for sliding doors).
13. 10’ foot ceilings on main floor, and 9’ foot ceilings in basement and 9’ foot ceilings on the second floor (excluding areas
due to mechanical or structural requirements). Townhomes to receive 9’ ceilings in basement and on third floor, 9’ 10’
combination ceiling heights on main and second floor as per plan.
14. Smooth ceilings throughout.
15. 7 ¼” baseboard throughout main floor with 3” casing and backbend. 5 ¼” baseboards with 3” casing throughout second floor.
Townhomes to receive 7¼” baseboard throughout main and second floor, 5¼ baseboards with 3” casings throughout third
floor.
16. Approx. 8’-0” high 2 panel smooth Carerra interior door style on the main floor and 7’-0” high doors on the second and third
floor. Townhomes receive 8’ doors in areas with 10’ ceilings and 7’ doors with 9’ ceilings.
17. Stained finish Oak veneer stairs with your choice of 1 ¾” stained finish oak pickets or (RS) metal pickets from vendors
standard samples, with 3” half round handrails.
18. Direct vent natural gas Linear fireplace for all standard fireplace locations, single or double sided as per plan. All fireplaces
will be installed approximately 18” above finished floor. This is excluding towns.
19. 5” Cornice molding in single storey foyers, main hall, dining room and the living room (excludes tray, coffered or waffle
ceilings and open to above area). This is excluding towns.
UPGRADED FLOORING:
20. Imported 12”x 24” tile flooring in foyer, main hall, kitchen, breakfast area, powder room, laundry room and all bathrooms,
lower finished foyer (as per plan) from Vendor’s standard samples.
21. 4” stained engineered hardwood flooring in smooth finish throughout on the main floor and second floor (excluding any tiled
areas).
GOURMET KITCHEN:
22. Choice of Maple or Oak kitchen cabinets with approximately 40” extended height uppers (from vendor’s standard line) with
fascia, matching crown molding and light valence.
24. Granite or Quartz countertops in kitchen from vendor’s standard line.
25. Under mounted single bowl stainless steel sink.
26. Chrome single lever faucet with pull out spray.
BATHROOM RETREATS:
28. Imported 12” x 24” tiles in all bathtub enclosures to ceiling height. Separate shower stalls to include tiles on ceiling.
29. All bathrooms to receive upgraded elongated toilet bowl.
30. Powder room to receive mirror and floating vanity.
31. Crisp white porcelain undermount sinks in all bathrooms with chrome faucet package and mechanical pop up drain.
32. Deep acrylic soaker tubs throughout, as per plan. (excluding Master Ensuite)
33. Frameless glass shower enclosures, as per plan, with mosaic floor tile and recessed waterproof light,
34. Choice of Maple or Oak cabinetry (from standard line), with granite or quartz countertops and vanity top drawers (where
applicable as per vendors standard).
36. Master Ensuite to include free standing tub With deck mounted faucet.
37. Stainless steel laundry sinks with chrome faucet.
38. All required plumbing, electrical and venting rough ins will be provided.
39. Easy-care Thermafoil upper and base cabinet in purchaser’s choice of white or linen as per plan, with laminate counter top.
40. Control switch located on interior of home near garage to power off your future garage door opener as added security
feature.
42. Complete central vacuum system with unit located in basement, excluding coach house.
43. Standard hose bib (one at rear and one in garage) Location determined by builder.
46. Monitored security system consisting of master control and display keypad, motion detector, and magnetic contacts on all
dwelling entry doors, main and basement windows with purchaser’s order of monitoring service from builder’s supplier.
47. Front entry security camera included and installed and integrated with front door chime.
48. 200 AMP Electrical Service
49. One exterior SEASONAL electrical outlet mounted on ground floor soffit, operated on a separate switch.
50. 20 LED pot lights on main floor (excluding cathedral ceilings and open to above areas).
51. European height white Decora plugs and switches throughout, as per vendors standard specifications.
52. Interior light fixtures in all bedrooms, family room, kitchen, great room, dining room, living room, breakfast area, den, halls,
laundry and capped outlet in open to above areas as per vendor’s specifications.
53. Weather proof exterior outlets -one at front, one at rear and one exterior plug on any exterior balcony, as per plan.
54. Electrical wall outlet(s) in garage and an electrical outlet per garage door on garage ceiling for future garage door opener.
55. Up to 7 cable and data rough-ins throughout home, with locations to be determined at pre-wire consultation
56. Up to 4 Telephone rough-ins throughout home, with locations to be determined at pre-wire consultation
57. 4 USB electrical outlet combination receptacles throughout home, with locations to be determined at pre-wire consultation
58. 220V Outlet located in garage for future electric car charging.
SUPERIOR CONSTRUCTION
59. Approx. 9‘ poured concrete walls with heavy duty damp proofing, drainage board, weeping tiles and full height blanket
insulation as per code.
60. 30”x 24” basement windows included (window wells may be required as per grading).
61. Plywood subfloor to be glued, screwed and sanded.
62. 2 x 6 exterior wall construction with insulation and attic insulation as per OBC (Ontario Building Code).
63. Conventional air circulating system (HRV) -simplified/partial.
64. High efficiency natural gas furnace with two stage ECM Motor
66. Poured concrete porch AND steps, as per plan.
67. Steel post and wood beam construction with pre-engineered floor system (excluding areas due to structural design).
Specifications subject to change without notice. April 12, 2017 - Observatory Hill - E.O.E.
FEATURES FINISHES
Observatory Hill | Big Book

62
Touchscreens are built using software called BildHive. All communities should follow the same template to maintain a consistent look.
Community Branding Examples: TOUCHSCREEN

63
Our MANIFESTO
Build A New Level of
product, service, and
quality at every touchpoint.
Impress our customers,
baffle our competition,
and passionately love
what we do.

CountryWide Homes Corporate Style Guide 2018. Project
designed by NGEN Communications. All rights reserved. This
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are proprietary, confidential and provided for the exclusive
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information must not be disclosed, directly or indirectly, to any
other offer or competitor, without the prior written consent of
CountryWide Homes and NGEN Communications ©2018.

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