RKCO Group - Manpower Outsourcing Supply Services & Solutions Provider | Temporary Staffing & Labor

BrandOverview
2
identity
Our logo expresses who we are. It symbolises our
promise to build relationships and create value. It
helps us express verbal and visual content.
It is made up of two elements. Our symbol
and the wordmark. We never separate the
two elements. Never recreate or adapt the master
artwork:
a. The wordmark
This describes who we are:
Our brand is RKCO. These characters are
set in a lower case with a hand made writing style. It
expresses a more human, conversational character
which emphasises the idea of relationships.
The wordmark should never be recreated.
b. Our symbol signifies community and unity.
This describes what we do:
A group of people from the top are people and they
are equal. What make them different are their talents,
ideas and dreams. We are in RKCO put our attention
on leadership qualities, special talents and skills. The
symbol shows RKCO’ family where all are different
yet part of one large RKCO community.
To make our brand work harder for our business, we need the way we look to do things.
To build relationships, we need to be engaging. To express the many different kinds of value we help
create, we need to be flexible. And beyond that, we need to be distinctive, making us
instantly recognisable everywhere. These guidelines set out the elements of our visual identity,
and shows how to bring them together to be engaging, flexible and distinctive.

Group brand values
This value model provides the basis
for the RKCO Group communication.
It is suitable for each area of business
and can be translated into practical
communication projects. Use it as
valuable guide for concept, text,
photography, and design.
3
identity
EMOTIONAL BENEFITS
• Closeness and trust
• Security and safety
during through any
project
RATIONAL BENEFITS
• Reliable project
management
• Local presence for
services
• Wide Reach
• Service across
categories
PERSONALITY
• Young & Forward
Looking
• Self-conﬁdent,
competent
• Experienced, reliable
• Straightforward
• Decisive
VALUES
• Quality
• Reliability,
pragmatism
• Customer closeness
• Fairness, respect,
corporate feeling of a
family business
Customer Takeout: RKCO makes a diﬀerence
because of its employees who I can rely on.
BrandOverview

CorporateSymbol
5
identity
The symbol signifies community
and unity. If you see a group of
people from the top you will not
make big difference between them.
They are people and they are equal.
What make them different are
their talents, ideas and dreams. We
are in RKCO put our attention on
leadership qualities, special talents
and skills. The symbol shows our
RKCO’s family where all are so
different but yet part of one large
community.
The merging colours emphasise
dynamism and a growing company.
The overall shape shows the
network, our flexibility to adapt and a
progressive outlook.

RKCO-Symbol&Wordmark
6
identity

RKCO-Symbol&Wordmark
7
identity
One Logo. Three Diﬀerent Styles.
There are three ways to represent the
RKCO Group Logo.
1. The main: RKCO Group on the
left and the symbol on the right.
In most cased we shall be using
this logo.
2. The second: The symbol
becomes large and the RKCO
Group is below the symbol. The
usage of the logo is described in
the following pages.
3. The third: The wordmark
becomes large and the the
symbol becomes small. This logo
is to be used only in sizes 20 mm
or smaller sizes.
1
2 3
The three diﬀerent styles of the RKCO logo
and its usage

Clearspace
8
identity
Make sure that the logo is always clearly visible and the wordmark
legible.
Clear space
For legibility and impact, avoid putting any text or graphics within
one ‘o’ distance on all sides. An exception to this is online where
our logo can be presented with less clear space. However, always
ensure it is legible.
Minimum size
The minimum size may vary depending on the process or materials
used. Please carry out reproduction testing where necessary to
establish the right size for your use.
clearspace
clearspace
clearspace
clearspace

This logo is for general use and can be used
for any purpose. B/W option also can be used on
colourful backgrounds such as photos or illustrations
LogoOptions
9
identity
CMYK/RGB LIMITEDCOLOURS B/W
print embroidery/screen printing newspaper/ faxapp
Files on CD:
Brand_identity/logo/
i

LogoOptions
10
identity
This is small size logo for usage on small objects
such as pencils or pens and online publications
Files on CD:
i

This logo can be used for merchandising, and presentations. In any
situation where we would like to attract attention to the symbol of
RKCO
LogoOptions
11
identity
Files on CD:
i

Logo
12
identity
Don’ts
1
2
3
4
5
To maintain a strong, cohesive and
distinctive brand it is important to use our
logo correctly.
Do not alter any logo ﬁ le format from
those supplied.
Here are some examples of what you should not do.
1. Don’t separate the symbol from the wordmark.
2. Don’t recreate the wordmark.
3. Don’t move or recreate the elements.
4. Don’t frame or box the logo.
5. Don’t make new logos. Only use the colours built into
the logo.
6. Do not add a drop shadow to the logo.
7. Don’t distort or stretch the logo or its individual
elements.
8. Don’t distort or stretch the logo or its individual
elements.
9. Don’t add boxes - with/without shadows behing the
logo.
10. Don’t use the colour logo on any background other
than white. (Near-white backgrounds, such as with
cotton bags, are acceptable.)
6
7
8
9
10

BRAND COLOURS
The core of the design is our logo
with its concise wordmark and
brandmark. This shows the most important
design elements of the RKCO Corporate
Design.
In addition to the logo, there are three other
important design elements such as
typography, colours and graphic elements,
which create the whole visual identity of
RKCO.
The application of each element
must follow these guidelines.

Colours
14
identity
PANTONE: 299 C
CMYK: 85/20/0/0
RGB: 0/155/219
HEX: #009bdb
PANTONE: 213 C
CMYK: 0/95/25/0
RGB: 238/43/118
HEX: #ee2b76
PANTONE: 165 C
CMYK: 0/60/95/0
RGB: 245/130/41
HEX: #f58229
PANTONE: Cool Gray 11 C
CMYK: 0/0/0/70
RGB: 109/110/118
HEX: #6d6e71
ANGLE: 74
B: 100/0/0/0 | 00aeef | Location: 100
M: 0/100/0/0 | ec008c | Location: 45.45
O: 0/50/100/0 | f7941e | Location: 0

TheFamilyHelveticaNeue.
TheHelveticatypeface
The RKCO typeface is the Helvetica (for professional usage in print applications).
This typeface is easy to read and is available everywhere. All versions can be used
as necessary and appropriate for the specific items being produced.
UsingtheHelveticafamily
The freedom with which the Helvetica typeface can be used is virtually unlimited,
except that there are rules for letter spacing, line spacing, alignment and any other
aspects relating to the use of the typeface on items like stationery and signage.
These are specified in the section 3 of this Brand Book.
Helvetica
The Helvetica family of typefaces presents an attractive, easy-to-read and
consistent visual impression. The various members of the Helvetica family can
be used with unlimited design freedom to produce a wide range of specific
materials.
Helvetica Neue LT Pro 45 Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Helvetica Neue LT Pro 55 Roman
Helvetica Neue LT Pro 75 Bold
Helvetica Neue LT Pro 46 Light Italic
Helvetica Neue LT Pro 56 Italic
Helvetica Neue LT Pro 76 Bold Italic
Helvetica Neue LT Pro 47 Light Condensed
Typefaces for professional communication
Typography
16
identity

Arialtypeface
TheArialtypeface
For standard office software/internet and printers the Arial typeface should be
used. This is a standard system font and is available in all computers.
UsingtheArialfamily
The freedom with which the Arial typeface can be used is virtually unlimited,
except that there are rules for letter spacing, line spacing, alignment and any other
aspects relating to the use of the typeface on items like stationery and signage.
Arial
The Arial family of typefaces presents an attractive, easy-to-read and consistent
visual impression. The various members of the Arial family can be used with
unlimited design freedom to produce a wide range of specific materials.
Aria Italic
Aria Italic
Arial Bold
Arial Bold Italic
Arial Black
Arial Narrow
Arial Rounded MT Bold
Typefaces for office and web applications
Typography
17
identity

V-CardsStationery
19
identity
Name Name
position
m: +91 9212329109
+91 9212329139
f: 0124-2469613
e: info@rkcogroup.com
Z-1 , New Palam Vihar Gurgaon
t: 0124- 6526659
w: www.rkcogroup.com
Files on CD:
Brand_identity/stationery/business_card/v-card.
indd
i
Name Name
position
m: +91 9212329109
+91 9212329139
f: 0124-2469613
t: 0124- 6526659

Letterhead
20
identity
m: +91- 9212329109 , 9212329139
f: 0124-2469613
t: 0124- 6526659
Stationery
Files on CD:
Brand_identity/stationery/letterhead/letterhead-
rkco.indd
i

Envelope Small
21
identity
RKCO
www.rkcogroup.com
Stationery
Files on CD:
Brand Identity/stationery/envelope_small/envelope_
small_rkco.indd
i

Envelope Large
22
identity
RKCO
Stationery
Files on CD:
Brand Identity/stationery/envelope_big/envelope_
big_rkco.indd
i

E-Mail Signature
23
identity
Stationery
Files on CD:
Brand Identity/stationery/email_signature/e-mail
rkco.eml
i

Employee identiﬁcation materials - badges
24
identity
Name Name
position Name
Family Name
position
Name
Family Name
position
Stationery

MerchandisingMiscellaneous
25
identity

Merchandising
26
identity
Miscellaneous

Merchandising
27
identity
Miscellaneous

Merchandising
28
identity
Miscellaneous

Merchandising
29
identity
Miscellaneous

Uniform
30
identity
Miscellaneous

RKCO Group - Manpower Outsourcing Supply Services & Solutions Provider | Temporary Staffing & Labor

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Similar to RKCO Group - Manpower Outsourcing Supply Services & Solutions Provider | Temporary Staffing & Labor

Similar to RKCO Group - Manpower Outsourcing Supply Services & Solutions Provider | Temporary Staffing & Labor (20)

Recently uploaded

Recently uploaded (20)

RKCO Group - Manpower Outsourcing Supply Services & Solutions Provider | Temporary Staffing & Labor