3. Existing Product
Forbes makes the audience of
businessmen with a fair bit of
cash want to buy the magazine
because it talks about money,
and rich people.
Color scheme is very simplistic
and the font is big bold. Colors,
Blue, Grey, Black and White
The bloke in question looks formal
and is in a suit, showing the
businessman he is. He is clean
shaven showing he cares about his
appearance because important
people will be judging him for
how he looks.
He is pretty much looking
straight at his audience
suggesting they are of equal
success and money as the
model
In terms of the NRS social
grades this is aimed at people in
the A and B categories as they
have the most money and are the
closest to these successful
business people.
His body language is open as if
he is welcoming you into his
world/business. Could also
suggest he's a strong speaker
and is confident.
Click to add text
5. Existing Product
Would appeal to an audience of
teenage lads because Chris
Hemsworth is not a bad looking
bloke, and he's successful. The
success appeals to people
because everyone wants to have
money and success. And who
would not aspire to be like Thor?
As well as the celebrities making
the magazine appeal to teenage
lads, it also can appeal to almost
all blokes because it promotes
good health, success and how to
live a healthier life which many
people up to their death aspire
to do.
Chris isn't wearing anything that looks stupidly expensive, and his t-shirt is simple. This appeals to
the audience as it suggests it is something which is within reach for the majority
The font and color scheme are very
simplistic, consisting of black, white
and red which suggests a level of
accessibility to the lads who are
reading
Chris is looking down towards the
audience suggesting they are not or
are yet to be of the same level of
fitness, success and wealth as him.
His clothing does not inhibit
movement, he wears no jewelry
other than his watch which looks
like it has a leather strap. This
appeals to the average person
because of the functionality.
In terms of NRS social grades , this magazine could probably be intended for anyone from B to D as
being healthy isn't something which is affected by how much money you have. However the rich
have more time for fitness stuff.
7. Existing Product
The use of Anthony Joshua
appeals to pretty much the whole
Great British public, AJ is one of
the few household names left in
boxing. He's humble, articulate
and attractive. Women love him,
and men would love to be him.
The color scheme is very simple,
sticking to black, grey and red.
Which is very similar to the other
sports magazines I've looked at.
He has his hands wrapped and
and a pair of fight shorts on
which appeals to the audience of
boxing fans cause it is how they
are used to seeing AJ
As well as the usage of AJ
promoting the magazine, the
fact he is on that magazine
builds the hype towards his fight
against Klitschko. It looks like the
theme of this issue is boxing,
due to the use of AJ and the
terminology used
AJ is an absolutely huge bloke
(1.98m), has a 17" bicep, 47"
chest and 36" waist, AJ is looking
far down towards the camera
and the audience because he is
so much greater than everyone
else, in both ability to box and
also in terms of fitness. It shows
the average person cannot
become AJ, cannot have his level
of skill, success or be the
household name that he is.
In terms of NRS social grades, I think this magazine could be aimed
anywhere from B through D because it is aimed at people who
aspire to be like the people on the front of the magazines, the
"aspirers" in society so to speak.
8. Research Analysis
What common features do the researched
products have?
Many of the products have a similar theme running through magazines of the same genre, such
as sports ones stick to the red, black and white/grey look. The blue and white used by Forbes for
their business magazine sticks to their branding which is something you would expect in business
as businesses often have to stick to their branding for recognition.
What aspects of the research will you include
within your on work?
I think I will use aspects of the color schemes and maybe find a way to use something similar to
the use celebrities to appeal to their audience.
10. Bibliography
1. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
3. Publisher. (Year of Release) Magazine Name
Magazines used:
Forbes
Men's Health
GQ
Editor's Notes
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
Choose a recent product similar to your own and annotate it- scan real magazines or use issuu.com
Type of content- studio/location photography, articles, reviews, adverts
Conventions – colour schemes, photography, writing style, text/picture ratio, font choices, mode of address
Codes – Written, symbolic
Audience appeal- how does it make its audience want to buy/read it?
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
