The SWOT analysis identifies strengths of the blog such as its professional layout design and informative vlogs. Weaknesses include not having enough blog posts and poor quality control. Opportunities exist to achieve high quality content and utilize better equipment. Threats involve potential disputes hindering success, laziness reducing post quality, and overambitious ideas overwhelming resources and timelines.

1. SWOT ANALYSIS – AS BLOG
BBRC MEDIA

2. STRENGTHS:
 Good custom layout design of blog, makes the blog look both
professional and presentable.
 Vlogs were used to an advantage as they were very informative and
were a needed change from the ‘word heavy’ scribd posts.
 Diversity amongst blogs – we often changed it up with vokis,
piktocharts and emaze slideshows.

3. WEAKNESSES:
 Needed more blog posts – 74 wasn’t enough.
 Quality control was quite poor, needed to be consistently checking
posts for mistakes.
 Slow start – we were already quite far behind other groups in terms of
posts due to a lack of urgency.
 Needed more time to film – should’ve started earlier!

4. OPPORTUNITIES:
 Some of the blog content was of high quality and we proved to
ourselves we can reach the A grade.
 Equipment is better than other groups so our quality has the potential
to be higher.
 We showed originality and have a desire to set our group aside from
the rest and be different.

5. THREATS:
 Disputes could be a major problem with the overall success of our
group – especially when trying to make key decisions.
 Laziness – we may be subject to ‘cutting corners’ when trying to
complete a lengthy post.
 Our ambitious ideas may be a problem when trying to complete our
final cut with quality, also this might be extremely time consuming and
therefore cause our blog to suffer.