Updated Intended Institution Analysis

1. Intended Institution Analysis
By Chris Palmer

2. Social Trends
• As any business is aware the world we live in is fast changing and
there is always new things which change the way we as consumers
live day to day. As the market is so dynamic businesses need to meet
these social trends to stay alive and as a business we are well aware
of this and feel social trends need to be met in this task.

3. 21st century
• Technological advances are a huge part of todays businesses. This is
because it boots efficacy and also productivity. With business coming
across into media I realised a few things, todays market is online,
there is no doubt about that and we obviously want to get our music
video to the current market.

4. Changes
• With this in mind we have decided to create a VEVO channel and put
our music video on there. This is important to us because 83% of the
world have access to the internet which allows us to gain global
reach. This also allows us to upload our content for free which is good
as we do not have a huge budget and we also could have ads which
would actually mean we would gain money.

5. Benefits for the consumer
• As the product will be on YouTube it means any one can comment on
it. This will host a variety of benefits for us and the consumer, this is
because there is a comment section, this would allow them to let us
know what they think. This would benefit them as if there is
something we could improve on and they let us know and therefore
improve the quality of the content they receive in the later years.