Mission Statement Mission Statement Mission Statement Maurice Hill Business Management Capstone Christopher Mcchesney 11/17/2019 The company has a rich history from the start in July 1968 to the current time being ranked as one of the best globally. The original business plan stated the company would be manufacturing integrated circuits in a larger scale. The past 15 years has seen tremendous growth in Intel Corporation. Apple Inc decided its entire PC’s would in future use Intel CPU’s. This was a big leap for Intel as currently Intel and its Intel compatible microprocessors are literally found in every PC in the world. (Hall, 2019). This is the same period the company appeared in Fortune 500 list of big companies. It is also during this period that Intel has made a lot of acquisitions to boost its brand. The acquisition of Infineon Technologies to be used on laptops, smartphones and tablets, Telmap the Israeli software company and Password box. In total Intel made more than twenty acquisitions over the last 15 years to boost its business. There have been expansions like the new processor manufacturing facility in Arizona which was completed in 2013. In 2011 a pilot project with ZTE Corporation to incorporate its processor Intel Atom in mobile markets. The company’s strategic goal of developing products that competitors cannot match has seen a big growth in its innovation department. The company keeps coming up with new innovations that are better than the last ones and are spurring growth in the company. There have been major changes in the company over the last 15 years. The changes have not only been on management but also with the way business is conducted. The period between 2010 to 2019 saw the acquisition of software and other technology companies in order to keep up with the changes in the technology industry. The same period also saw investments in companies which were deemed as partners that could help Intel achieve its goals. The partnership with ZTE Technologies to try and penetrate the Chinese market is one of the major partnerships. In 2012 Intel partnered with Google where Google’s Androids 2.3 used Intel’s Atom microprocessor. The dwindling sales of CPU’s have also led the company to focus on other devices like smart phones, laptops and tablets. The company introduced new mobile processor technology in June 2011and this helped the company increase its share in global processor market to 82%. Intel’s first CEO was co founder Robert Noyce in 1968. He was succeeded by co founder Gordon Moore in 1975 followed by Andy Grove who eventually handed the reins to Paul Otellini in 2005. Otellini retired in 2012 and was succeeded by Brian Krzanich who had to resign in 2018 and was replaced by Bob Swan. The main role of the CEO over the past year has been to oversee the growth of the company. During the tenure of Otellini revenue grew by over 50% while Krzanich oversaw the most mergers and acquisitions during his tenure as he steered the ...

1. Mission Statement
Mission Statement
Mission Statement
Maurice Hill
Business Management Capstone
Christopher Mcchesney
11/17/2019
The company has a rich history from the start in July 1968 to
the current time being ranked as one of the best globally. The
original business plan stated the company would be
manufacturing integrated circuits in a larger scale. The past 15
years has seen tremendous growth in Intel Corporation. Apple
Inc decided its entire PC’s would in future use Intel CPU’s.
This was a big leap for Intel as currently Intel and its Intel
compatible microprocessors are literally found in every PC in
the world. (Hall, 2019). This is the same period the company
appeared in Fortune 500 list of big companies. It is also during
this period that Intel has made a lot of acquisitions to boost its
brand. The acquisition of Infineon Technologies to be used on
laptops, smartphones and tablets, Telmap the Israeli software
company and Password box. In total Intel made more than
twenty acquisitions over the last 15 years to boost its business.
There have been expansions like the new processor
manufacturing facility in Arizona which was completed in 2013.
In 2011 a pilot project with ZTE Corporation to incorporate its
processor Intel Atom in mobile markets.
The company’s strategic goal of developing products that
competitors cannot match has seen a big growth in its
innovation department. The company keeps coming up with new
innovations that are better than the last ones and are spurring
growth in the company. There have been major changes in the
company over the last 15 years. The changes have not only been
on management but also with the way business is conducted.

2. The period between 2010 to 2019 saw the acquisition of
software and other technology companies in order to keep up
with the changes in the technology industry. The same period
also saw investments in companies which were deemed as
partners that could help Intel achieve its goals. The partnership
with ZTE Technologies to try and penetrate the Chinese market
is one of the major partnerships. In 2012 Intel partnered with
Google where Google’s Androids 2.3 used Intel’s Atom
microprocessor. The dwindling sales of CPU’s have also led the
company to focus on other devices like smart phones, laptops
and tablets. The company introduced new mobile processor
technology in June 2011and this helped the company increase
its share in global processor market to 82%.
Intel’s first CEO was co founder Robert Noyce in 1968. He was
succeeded by co founder Gordon Moore in 1975 followed by
Andy Grove who eventually handed the reins to Paul Otellini in
2005. Otellini retired in 2012 and was succeeded by Brian
Krzanich who had to resign in 2018 and was replaced by Bob
Swan. The main role of the CEO over the past year has been to
oversee the growth of the company. During the tenure of
Otellini revenue grew by over 50% while Krzanich oversaw the
most mergers and acquisitions during his tenure as he steered
the company towards changes in the technology sector.
The existing mission statement of delighting stakeholders by
delivering advancements in technology that are essential in the
way they work and live and the code of ethics which states that
business should be conducted with professionalism, honesty and
integrity and treating stakeholders with fairness and respect.
The company has various community based programs that have
benefited the community in lifting up their lives. In New
Mexico Intel is the leading employer. These two statements
have been the driving force in achieving global status for the
company.
Brian Krzanich a former CEO had to resign due to relationship
with an employee. Patent infringement lawsuits. These two
scenarios are of ethical concern for a company that markets

3. itself with integrity, professionalism, honesty and respect.
The new mission statement should be; Intel advancing
technology to empower you. The mission statement is to set a
path for the company to make more advancement in technology
through better innovations that will make life easier for the
customer. The changes have been made to make a simple
statement showing the customer is the king.
References
Intel (n.d.) Company overview. Retrieved from
https://www.intel.com/content/www/us/en/company-
overview/company-overview.html
Mark Hall (2019). Intel American Company. Retrieved from
https://www.britannica.com/technology/manufacturing
Jennifer Elias. (2018). 10 facts you (probably) didn’t know
about Intel’s 50-year history. Retrieved from
https://www.bizjournals.com/sanjose/news/2018/07/10/intel-
history-intc.html
Chinese Fesival APP
Why people want to learn another culture
Data Source: IMF World Economic Outlook
APP Design
Top 3 Holidays in China in 2020
Jan 25 Chinese New Year
Jun 25 Dragon Boat Festival
Oct 1 Chinese Mid-Autumn Festival

4. Market base and Propaganda
Generate Revenue
Culture is like a river that guides, enlightens and educates us;
Culture needs people to remember, need everyone to learn, to
progress
Works Cited
Gazetteer - The World - Population - Top 100+ By Country
(2019) Geoba.se -
http://www.geoba.se/population.php?pc=world&type=28&page=

5. 1
Projected Gdp Ranking (2019-2024)
http://statisticstimes.com/economy/projected-world-gdp-
ranking.php
Globalization William Scheuerman -
https://plato.stanford.edu/entries/globalization/
Final Sales Presentation
Sell your Idea
The Prompt
Use everything you know about great presenting and business
research to sell your original idea to a non-
consumer audience.
Overview
Your Final Sales Presentation is your last presentation of the
semester and should be your best possible work;
consider this your final exam. Because this is a skill-building
course, guidelines for this presentation are broad
and allow you a wide range of creative latitude – have fun with
this! Successful presentations will demonstrate
the progress you’ve made this semester as a speaker and will
demonstrate mastery of persuasive, audience-
center content, persuasive organization, delivery, Q&A
readiness, and slide design.
For this presentation, you will not be selling to consumers.

6. Instead, you will be selling your idea to an audience
who can make your idea happen. Model this after real sales
pitches given at business conferences, summits,
incubators, Kelley case competitions, IU departmental programs
and projects, and IU student initiatives (I hope
you opened a few of those links). For example, don’t sell a
Harley-Davison motorcycle; instead, sell a new
marketing concept to Harley-Davidson. Don’t sell a Sony DVD
player; persuade a group of Sony executives to
sponsor the renovation of the local historical theatre. Or, sell a
competitor’s latest integrated technology concept
to those Sony executives. You may decide to persuade UITS to
upgrade student Webmail or the IU Trustees to
build a new ice rink. Or you may pitch pre-loaded iPods to
Apple, Victoria’s Secret teaming up with Race for
the Cure, or your favorite clothing store adding a new line…the
possibilities are endless but there must be some
kind of exchange (money, time, PR, etc.) and you and the
audience need to be from different associations.
You will need to “invent” credibility for yourself to make the
presentation more real (i.e. you can be a
“marketing intern at Harley-Davidson” or the “fundraising
chairperson for the Buskirk-Chumley Theater”). You
will also need to “invent” the context, so make sure the class
fully understands who your specific audience is
and the event/occasion that is hosting your pitch. This is simple
to do at the beginning of the presentation.
Remember, as a speaker, you are in control and get to set the
stage.
Since this presentation is worth many points, I suggest you
select a topic that is interesting and
important to you. Whether your “love” involves baseball,
movies, computers, farming, fashion, investing,
music, or horseback riding, find a way to incorporate it into this

7. presentation.
Learning Objectives
• Demonstrate effective audience analysis and tailored credible
research.
• Use a persuasive strategy that motivates an audience to action.
• Demonstrate control, intention, and mastery in delivery
techniques and Q&A.
• Employ effective visual design throughout slide deck.
Presentation Requirements
• Dress: Business Professional
• Time: 6-7 minutes speaking, up to 5 minutes for Q&A.
• Research: Orally cite 5-7 sources
o 3-4 of these sources must be from the databases discussed on
the C104 Library Guide; by now
you know what good research looks like.
• Organization: There must be a clear theme and I am looking
specifically for the persuasive patterns
discussed in class
• Deliverables Packet: Due in Canvas before class starts on your
presentation day.
o Outline: Submit a one-page outline that clearly indicates each
element we have learned for
effective outlines.
http://www.forbes.com/sites/cherylsnappconner/2015/12/29/5-
cant-miss-conferences-for-entrepreneurs-in-
2016/#dd9023d6b375

8. http://www.inc.com/john-boitnott/14-conferences-every-small-
business-owner-should-attend.html
https://www.ycombinator.com/
https://kelley.iu.edu/JCEI/idea/page42570.html
http://www.soic.indiana.edu/undergraduate/entrepreneurship.ht
ml
http://music.indiana.edu/departments/offices/entrepreneurship-
careers/jumpstart/
https://kelley.iu.edu/Ugrad/StudentLife/StudentOrgs/page39072.
cfm
https://iu.instructure.com/courses/1818525/pages/valuable-
c104-resources
o Slide Deck: I am looking for decks with strong claims, a
rolling storyline, and intentional design.
recommended "audience persona
slide," including a picture or icon of your audience. This is a
thinking tool for YOU and
not something that you present in class.
stunning imagery. Use this
slide to get us excited about your content.
need to highlight your
argument. Follow the best practices we know about claim
headings, the Rule of 3rds, and
color choice/font size. Remember: NO bullet points (read this).
with your theme, and leave
this slide up during Q&A. And remember, delete the "Thank

9. You" slide.
the end of your presentation
that anticipate and answer possible audience questions.
o Works Cited: Follow MLA formatting and be careful with
EasyBib, it does not properly cite
many sources and often leaves strange highlights behind text.
your final document
carefully
Recommended Reading
• Godin, S. (2016, August 19). Pattern matching as a shortcut to
growth. Seth’s Blog.
http://sethgodin.typepad.com/seths_blog/2016/08/pattern-
matching-as-a-shortcut-to-growth.html
• Godin, S. (2016, September 13). A value creation checklist.
Seth’s Blog.
http://sethgodin.typepad.com/seths_blog/2016/09/a-value-
creation-checklist.html
• Schwertly, S. (2012, September 12). Three tips from the
master of storytelling: Apple. Ethos3:
theBLOG. Retrieved from http://www.ethos3.com/2012/09/3-
tips-from-the-master-of-storytelling-apple/
• I also suggest reviewing past feedback, readings, class notes,

10. and chatting with teammates about
problem areas or still fuzzy concepts.
Grading Rubric
Please see below so you know how your presentation will be
evaluated.
https://iu.box.com/s/jtgwk8vuc1c8ok8mnf0fgkm83scqa4nn
https://iu.box.com/s/jtgwk8vuc1c8ok8mnf0fgkm83scqa4nn
https://www.inc.com/carmine-gallo/how-googles-ceo-creates-
brain-friendly-presentations.html
https://iu.instructure.com/courses/1818525/pages/visual-design-
resources-know-these-resources-exist-if-you-find-yourself-
struggling-with-ppt-this-semester
http://sethgodin.typepad.com/seths_blog/2016/08/pattern-
matching-as-a-shortcut-to-growth.html
http://sethgodin.typepad.com/seths_blog/2016/09/a-value-
creation-checklist.html
http://www.ethos3.com/2012/09/3-tips-from-the-master-of-
storytelling-apple/
Final Sales – Rubric
Excellent Good Weak
Content
Evidence
Audience
Word Choice
Prompt

11. Content of the message is complete in
that it contains all necessary information
with a variety of finely tuned evidence.
Clearly defined audience.
Word choice is powerful and moving.
The presentation follows the prompt
fully.
Content of the message is mostly complete with
some necessary information and evidence
missing.
Audience needs to be more clearly defined.
Word choice is effective.
Presentation mostly follows the prompt.
Content of the message needs to be
developed with key information missing or
uses evidence with insufficient quality or
credibility.
The speaker does not have a clearly defined
audience.
Word choice is distracting, tentative, or not
intentional or meaningful to audience.
Presentation does not follow the prompt.
Organization

12. Persuasive
Story Line
Fundamentals
Presentation follows a logical,
persuasive organizing principle that is
meaningful from the perspective of the
audience and leads to action.
A clear theme/story line is evident
throughout and binds presentation
together.
The speaker successfully intros,
concludes, and transitions so that
message is coherent and easily
followed.
Presentation is organized and comprehensible
following a persuasive pattern that assumes
action.
The theme/story line may need more clarity.
Intro, conclusion, transitions, and connection to
audience require additional effort on the part of
the listener to follow the flow of the message.
Presentation is organized but difficult to
follow a persuasive pattern or lead to action.
Theme/story line is present but can be
clearer.

13. Ineffective intro, conclusion, transitions,
connection to audience, or other
fundamental elements.
Delivery
Flow
Voice
Connection
Delivery is dynamic, professional, and
conversational.
Pronunciation and articulation are clear
and easy for the audience to understand.
Speaker connects with audience through
effective eye contact, facial expressions,
use of space and movement, gestures,
and vocal intonation and energy.
Delivery is mostly smooth and polished but can
work to be more conversational in tone and flow.
Pronunciation and articulation are generally
clear, and the audience can follow the
presentation with little difficulty.
Speaker manages anxiety by controlling facial
expressions, body movement, gestures, vocal
intonation and energy but can be more strategic.

14. Delivery is choppy in flow, vocal tone is
inappropriate.
Pronunciation and articulation may cause
audience to work to understand message
clearly.
Speaker prevents connection by lacking eye
contact, shifting weight, ridged posture, or
distracting unintentional movements.
Q&A
Readiness
Knowledge
Connection
Control
Presenter demonstrates intellectual and
communicative readiness in response to
audience questions.
Knowledgeable, detailed, and concise
responses.
Presenter addresses entire audience
when responding.
Ends with a strong and relevant
clincher.
Presenter may have difficulty appearing prepared

15. to answer audience questions thoroughly.
Responses need more support, detail, or
conciseness.
Presenter can work to include whole audience in
response.
Ends with a final statement.
Presenter struggles to respond to audience
questions.
Does not thoroughly answer questions,
lacks support, goes off-topic, or is not
concise.
Presenter does not include whole audience
in response.
Does not end with clincher or final
statement.
Visuals
Design
Message
Data
Opening & review slide are compelling
and exciting.
Images, text, and graphics are designed
intentionally and help the audience.
Clear message through claim headings

16. and “skimable” rolling storyline.
Data is cited and searchable.
Q&A slides are helpful and designed
well.
Opening & review slide are clear and helpful.
Images, text, and graphics help the audience.
Can work on intentional design.
Headings help guide viewer through message.
Data is cited.
Q&A slides are helpful. May need design work.
Opening & review slide are dull or standard
template used.
Images, text, and graphics are unnecessary,
not relevant, distracting, or designed poorly.
Confusing claims/headings cause audience
to work to understand slide message.
Data is not cited clearly.
Q&A slides are missing or not helpful
Time Met time window, +/- 30 seconds. Met time window, +/-
60 seconds. Met time window, +/- 90 seconds.
Prepared Score: __________/250

17. -5% for not having deliverables packet properly
formatted/submitted.
Final Sales PresentationSell your IdeaThe PromptUse
everything you know about great presenting and business
research to sell your original idea to a non-consumer
audience.OverviewLearning ObjectivesPresentation
RequirementsRecommended ReadingGrading Rubric
Hello! IU office of international services executives, do you
know the Chinese festival and Chinese culture? For example, do
you know Chinese eat rice dumpling ball which has a sweet
filling covered by sweet rice flour dough, and served in a clear
broth on the 15th day of new year? Do you know there are a lot
of students like Chinese food, but they do not know what is this
and how to make that? Hi! My name is Rui Jiang, a president of
Indiana Chinese social club and my idea is to create a Chinese
festival app in order to let more people know the Chinese
culture.
The world become more diverse and globalized; more people do
business from a country to another country. Understand the
culture from the country is very important. When you are
working with people and building relationships with them, it
helps to have some perspective and the population of China
ranked 1st place compared to all other countries. And the GDP
ranked 2nd in 2019. I will create an app to combine all Chinese
festival with the food related to the culture. when you open the
app, there is a bunch of Chinese festival that you can look at
and when you click on the picture, the culture jump out, at the
bottom, you can also buy some Chinese food related to the
culture on this app. This app also has several discounts and
when you buy the food online, you can also get the gifts related
to the culture.
I will let all members in IUCSSA which is an organization to
help Chinese student in IU. They can help me promote this app
to other Chinese students and foreign students. So that the
Chinese students can deeply understand the culture and the

18. foreign students can know the culture as well.
The market base is the total of customers that use or would be
likely to use a product or a service. For this app is all the IU
student and faculty.
This app is a free download app and after you read the festival,
you can buy food there. The Chinese food is very varied and
delicious. The cost of the food is cheap, and Chinese can make
the simple food to looks very beautiful and tastes delicious.
More people buy it, we will make more revenue.
Culture is like a river that guides, enlightens and educates us;
culture needs people to remember, need everyone to learn, to
progress so follow your heart and choose this app! Thank you,
now it is Q&A time.
Company Selection
Company Selection
Maurice Hill
Business Management Capstone
Christopher Mcchesney
11/17/2019

19. Intel
Intel is an American multinational corporation founded in the
year 1968 by two American Engineers Gordon Moore and
Robert Noyce. The initial investment for Intel was $2.5 million
dollars arranged by an investor Arthur Rock. The two engineers
both worked at Fairchild semiconductor and after establishing
Intel let with most of its employees.
Intel manufactures devices related to computers like processers,
motherboard chipsets, flash memory, graphic chips and
integrated circuits. The corporation also supplies processors to
big computer manufacturers like Apple Inc, Lenovo, HP and
Dell. Their first products were the micro chip and the first metal
oxide semiconductor. The oxide semiconductor failures led to
better and improved dynamic Random Access Memory chip. The
corporation has been modifying and developing new products
from then to meet a customer base made of computer
manufacturers and individuals. The corporation is well known
for their processors which are found in over 70% of all
computers due to its supply of major computer manufacturers.
Intel Corporation is recognized throughout the world as a
reputable company. Through the years the company has
appeared in Forbes list with the current being in 2019 where
they were named the most reputable companies for efforts in
innovation and governance. (Intel, n.d.). The company is listed
as the 14th most in the Forbes list of world’s most reputable
brands. (Intel, n.d.). There are many awards which show that
Intel Corporation is one of the leading brands in the world. The
awards are also for workforce, ethics and admiration and this is
why I chose Intel Corporation. The company has a rich history
and its thirst for innovation in the computing industry keeps

20. getting bigger every time.
References
Intel (n.d.) Company overview. Retrieved from
https://www.intel.com/content/www/us/en/company-
overview/company-overview.html
Mark Hall (2019). Intel American Company. Retrieved from
https://www.britannica.com/technology/manufacturing
Jennifer Elias. (2018). 10 facts you (probably) didn’t know
about Intel’s 50-year history. Retrieved from
https://www.bizjournals.com/sanjose/news/2018/07/10/intel-
history-intc.html