Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Case study Sovannasuos
Zaman University
Business Strategy
MIS 411 Section 1
Instructor: Timothy John Costelloe
Case Study:...
Case study Sovannasuos
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V...
Case study Sovannasuos
I. Introduction
Business strategy is a plan which businesses must have in order to achieve its long...
Case study Sovannasuos
Social networking service Google+
IV. Industry identification and main competitors 2015
Industry Co...
Case study Sovannasuos
VI. Segmentation analysis
1. Student: They are young people from the age of 18 – 28 from middle to ...
Case study Sovannasuos
VII. SWOT analysis
Strengths
• Market leader in search engine market
• Google provides open source ...
Case study Sovannasuos
work at Google receive free breakfast, lunch, health and dental, haircuts, gyms and swimming
pools,...
Case study Sovannasuos
Acquisitions: Besides having their own initiatives, Google also purchases new startups which
have p...
Case study Sovannasuos
References:
Bulygo, Z. (n.d.). Inside Google’s Culture of Success and Employee Happiness. Retrieved...
Upcoming SlideShare
Loading in …5
×

Google inc. case study

4,132 views

Published on

Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy

Published in: Business
  • Unlock Her Legs is your passage way to a life full of loving and sex... read more ...  http://t.cn/AijLRbnO
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn a 6-Figure Side-Income Online... Signup for the free training HERE ➤➤ http://ishbv.com/j1r2c/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Earn $90/day Working Online. You won't get rich, but it is going to make you some money! ★★★ http://scamcb.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Google inc. case study

  1. 1. Case study Sovannasuos Zaman University Business Strategy MIS 411 Section 1 Instructor: Timothy John Costelloe Case Study: Google Inc. Sovanna Suos 01/11/2016
  2. 2. Case study Sovannasuos Content I. Introduction II. Company overview III. Products and services IV. Main competitors 2015 V. Profitability and US market share 2013 VI. Market Segmentation VII. SWOT analysis VIII. Google innovative corporate culture IX. Business strategy a) Early success b) Google’s way of business expansion c) 4Es of Google strategy
  3. 3. Case study Sovannasuos I. Introduction Business strategy is a plan which businesses must have in order to achieve its long-term business planning, and by defining strategic plan clearly, businesses can outperform competitors and achieve superior profitability. Business strategy gives detail information regarding how to retain and attract more customers, compete against rivals and position the company in the marketplace. In addition, it anticipants to unexpected occurrences such as changing economic and market conditions, and depicts ways to capitalize on attractive chances to growth and achieve the company’s performance targets. The present case study will look closely to the current situation analysis of the Google Inc. on the basis of its segmentation, market share, competitors, SWOT analysis and business strategy. II. Company overview Google is the leading internet search engine machine, which accounts for approximately 66 percent of market share of desktop users worldwide and a proportion of 91 among mobile phone and tablet devices. It was founded in 1998 in the United States. Although Google started with internet searching service, in the present it owns more than 20 products and services. The most generated profit service is Adword, an online advertising that specifies to who the advertisements appear and focuses largely on key words. ”Google’s mission is to organize the world’s information and make it universally accessible and useful.” III. Popular products and services Type of products Product names Search engine Google Search Productivity software Google Docs, Gmail Cloud storage service Google Drive Online advertising service AdSense, AdWords
  4. 4. Case study Sovannasuos Social networking service Google+ IV. Industry identification and main competitors 2015 Industry Competitors Search engine machine Bing Yahoo Baidu Live AOL ASK Lycos V. Profitability and US Market Share 2013 Bottom-line, Google main competitors are Yahoo and Microsoft (Bing). Among the three search engines, Bing recorded a loss of $1.3 billion dollar annually although they cut down operation loss sharply in the last three quarters. Google and Yahoo experienced net profits of $12,9 billion dollar and $1, billion dollar respectively. Looking at the market share of the search engine market, Google remained dominant which was at the largest proportion of 67.3% in 2013. It is north worthy to mention that Bing took customers from Yahoo and increased its share to 18.2% in this period. Yahoo reported a decline of its market share from 11.2 in November to 10.8 % in December 2013.
  5. 5. Case study Sovannasuos VI. Segmentation analysis 1. Student: They are young people from the age of 18 – 28 from middle to upper- middle class families. Their generation familiar very well with technologies and internet. They use Google products and services for education, entertainment and communication. 2. Expanding Enterprises: They are all businesses from a big corporation to family business. They use Google products and services to reduce its operational cost and to gain more customers in different geographic. They understand about internet based market trend. 3. The leisurely fad-following families: They are middle-class to upper-middle-class small families who have office works. Their purposes of using Google products are for relaxation, entertainment and communication.
  6. 6. Case study Sovannasuos VII. SWOT analysis Strengths • Market leader in search engine market • Google provides open source products and services, and they always strive to offer customers the best quality and has built trust and brand loyalty among global users. • They now hold the largest market share. • All of their product are integrated to one another and easily access, even from smart phone. • Their leadership and culture of empowerment and innovation play a major strength in driving the success of this company. Weaknesses • Google relies mostly on profit from advertising which is equal to over 90% of its total revenues. There are only 10% of profits comes from licensing and other revenues in 2014. • Google does not perform will with the next generation computing platforms Opportunities • Android operating system • Products are complementary to one another • Google Play and Glasses • Cloud computing Threats • Competition with Facebook, Apple and Samsung VIII. Google Innovative Corporate Culture Google respects and values everyone within their company. Google created a unique work environment that attracts, encourages, and retains the best players in the field. For instance, people
  7. 7. Case study Sovannasuos work at Google receive free breakfast, lunch, health and dental, haircuts, gyms and swimming pools, hybrid car subsidies, nap pods, video games, foosball, ping pong and more . It was ranked in Fortune magazine as the 4 best companies to work for in 2010. Google believes that “You can be serious without a suit.” (Google, 2008) Another interesting fact is that at Google there is a 70/20/10 rule. The rule divides working hour at Google into three parts. Employees spend 70 percent of their time on their job tasks, 20 percent on related projects, and 10 percent on unrelated new businesses. IX. Business Strategy An initial success of Google was from the quality of their search machine. Google gained its popularity and trust from their simple, clean and fast search machine. Google delivers their customers only the results that they want to see to make sure the information is useful. a) What are Google business strategies? Based on Porter’s model, Google uses differentiation strategy, with intensive growth strategies of market penetration and product development. Google made their products or services different from and more attractive than those of their competitors. Google differentiate itself through the uniqueness of its products. They achieved this uniqueness by being a highly innovative company. The increasing range of its products such as Google Search, Google Fiber and Google Glass, is a display of this innovation under the differentiation strategy. The Google Search also advances over time to guarantee competitive advantage against Yahoo and Microsoft. b) What is the Google way of business expansion? Google practiced three ways of expansion: new start-ups, acquisition, and strategic alliances. Initiatives and startups: There is a rule at Google that all employees can have 20% of their working time to spend on projects which are not related to their job fields. This practice has returned them positive results for all years by not only focus on their core competencies well but higher their employees’ engagement and motivation as well as helping them to keep innovating and diversifying into new untouched businesses, for example, Google News and Gmail.
  8. 8. Case study Sovannasuos Acquisitions: Besides having their own initiatives, Google also purchases new startups which have potentially advantages to their expansion. Two current well-known web application sites which were bought by Google are Docs and Youtube. Alliances: In 2010 there was an arrangement concerning two Google and Yahoo to share resources to undertake a specific, mutually beneficial projects to deliver exciting new cloud-based products and services with the android platform. c) The 4E's of Google Strategy According to Steve Faktor, CEO of IdeaFaktory innovation incubator and an author of Econovations, explains Google strategy using an approach he refers to as 4E’s strategy. This approach can be divided into 4 elements: Earn, Entice, Expand, and Experiment. Earn: Google makes 95% of its money from advertising. Secondly, it attracts people to use services that can either deliver ads or collect data to improve targeting. Expand category where Google pursues to rise internet usage. If you're online more, Google knows it will at the end of the day benefit. Projects like self-driving cars or Wi-Fi balloons in Africa. Last but not least, Google lets employees experiment. Some become developed products. (Faktor)
  9. 9. Case study Sovannasuos References: Bulygo, Z. (n.d.). Inside Google’s Culture of Success and Employee Happiness. Retrieved January 11, 2016, from https://blog.kissmetrics.com/googles-culture-of-success/ Customer Profile for Google Inc. (n.d.). Retrieved January 11, 2016, from http://www.slideshare.net/abail019/customer-profile-for-google-inc Customer Profile for Google Inc. (n.d.). Retrieved January 11, 2016, from http://www.slideshare.net/abail019/customer-profile-for-google-inc Faktor, S. (2013, June 28). Google's Strategy Explained. Retrieved January 11, 2016. Retrieved January 11, 2016, https://www.linkedin.com/pulse/20130628195308-4802093-google- s-strategy-explained Google: Distribution of revenue by source 2014 | Statistic. (n.d.). Retrieved January 11, 2016, from http://www.statista.com/statistics/266471/distribution-of-googles-revenues-by-source/ THOMPSON,A. (2015, August 20). Google’s Generic Strategy & Intensive Growth Strategies. Retrieved January 11, 2016, http://panmore.com/google-generic-strategy-intensive-growth- strategies

×