BUSINESS COMMUNICATION

2.  A supplement to the resume that includes more
detailed information about yourself.
 It highlights key points in your resume.
 Expresses your interest in a position.
 Shows off your qualifications to a prospective
employer.

3.  Do not over use “I”.
 Avoid writing more than one page; since you are
probably competing with other applicants, employers
just don’t have the time to read two pages.
 The point of the cover letter is to flash out your
resume’s selling points not to repeat the same
things that appear in your resume.

4. Student Address
222 Harrison Dr
Employer AddressOctober 16, 2006
Salutation
First Paragraph
Middle Paragraph
Conclusion
Closing
Ayush Khandelwal
Date
Apartment 5
Mandsaur, 458001
896-219-0115
ak@gmail.com
Naman Jain — Microsoft
24/7 Tilak Nagar
Indore MP, 452001
Dear Sir/Mam. Lockridge:
After speaking with Narendra Modi about her past summer in the internship program, I am very interested in your
Human Resources Summer Internship position. I worked with employee benefits this past summer and became
very interested in the human resources aspect. I have obtained many leadership opportunities while working as
a Business Writing Consultant Assistant Coordinator at Purdue’s Writing Lab that would be valuable in a career at
Uline.
As Business Writing Consultant Assistant Coordinator at Purdue’s Writing Lab, my primary role is to help train
new
tutors for the Writing Lab. I work directly with the Business Writing Coordinator teaching classes and participating
in mock tutorials to allow students to obtain hands-on experience tutoring business documents. I also organize
educational workshops to refresh the skills of current Business Writing Consultants. My position as a Boiler Gold
Rush Team Leader also challenged me to use my enthusiastic personality to motivate incoming freshmen to be
involved in campus activities. As a Human Resources Intern at Uline, I could use all of these leadership skills
while learning more about recruiting and hiring practices.
Thank you for considering me for this position. I would love to discuss these and other qualifications with you. If
you have any questions, please call me at 765-450-7583 or e-mail me at slo@purdue.edu.
Sincerely
Ayush Khandelwal
,
Enclosure: Résumé

5. Make sure you
address the letter to a
specific person if possible
(preferably the interviewer)
Your StreetAddress
City, State, Zip Code
Date
Name of Contact Person
Title
Organization
StreetAddress
City, State, Zip Code
Dear Ms., Mr., Dr., (etc):
HR Manager
Indore, MP, 452001
24/7, Tilak Nagar
Naman Jain
13 November, 2017
Dear Sir,
Ayush Khandelwal
MIG 20 A, Meghdoot Nagar
Mandsaur MP, 458001
Microsoft

6. Purpose:
•Get the reader’s attention.
•Introduceyourself.
•Explainpurposeof letter.
•Explainwhy interestedin the positionor the
company.
•
•
Culture?
Approach?
•Explainhow you will help the organization.
•Previewthe rest of the letter.
After speaking with Narendra Modi
about her past summer in the
internship program, I am interested
in your Human Resources Summer
Internship position. I worked with
employee benefits this summer and
became interested in the human
resources aspect of the position. In
addition to the leadership
opportunities I obtained while
working as a Business Writing
Consultant Assistant Coordinator for
Purdue’s Writing Lab, I have also
developed my communication skills
during my summer internship. I
believe my skills will help your
Human Resources department
maintain its excellent track record.

7. Highlight skills and benefits to the
company.
Begin paragraphs with topic
sentences
Emphasize interest in the
company.
Include specific, credible
examples of qualifications for the
position
As a banking representativeat Chase, I
provided quality customer service while
promoting the sale of products to
customers. I also handled close to $20,000
each day and was responsible
for balancing the bank’s ATM machine.
My experience with customer relations
and money management can help your
accounting firm expand its Middle East
division located in Dubai.

8. •
•
Conclude with next step
Provide contact information
I would like to discuss these and other qualifications with you to
further explain how I can contribute to your Middle East
operations. I look forward to meeting you soon. If you have any
questions, please call me at 896-219-0115 or e-mail me at
khandelwal.ayush43@gmail.com.

9. Sincerely,Sincerely,
Enclosure:
Ayush Khandelwal
Enclosure: Resume

10. A sales letter is a piece of
direct mail which is designed
to persuade the reader to
purchase a particular product
or service in the absence of a
salesman.
OR
It has been defined as "A
form of direct mail in which
an advertiser sends a letter
to a potential customer."

11.  It is used to introduce products or services to
consumers.
 It is impersonal because they are sent to more than
one person.
 It is a form of advertising.

13.  Headline:
The headline is the most prominent text on the
sales letter, and is designed to be among the first
item the reader attends to understand.
 Body :
This section is typically quite long. This section
will typically contain testimonials from the firm's
customers as well as pictures and information
about the product. On the internet, the body copy
may include embedded video or audio.

14. •Call to action:
All sales letters include a call to action which is
intended to get the customer to commit to purchasing
the product or service, typically without any further
intervention.
• Graphic design:
The graphic design of a sales letter is an important
part of the branding. The font, layout, line spacing,
paragraph formatting, images, etc. all have an effect on
the efficacy of the letter.