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Presented by:
Rasika Patil- 117; Bhavin Mehta- 90;
Shailey Khare- 72; Tanusri Pardeshi- 108;
Sonali Kadam- 63; Srushti More- 99;
Mihir Labde- 81
Effective
Written
Communication
How often do you communicate?
ALL THE TIME!
7 C’s of Effective Communication
Letters
Memorandum
E-Mails
Notice
Circulars
7 C’s of Effective Communication
Clarity
Conciseness
Concreteness
Correctness
Courtesy
Consideration
Completeness
Clarity
Minimize the ideas in each sentence
Easy for your reader to understand
No “reading between the lines”
Conciseness
Eliminate wordy expressions
Include only relevant material
Avoid unnecessary repetition
Concreteness
Use specific facts and figures
Put action in your verbs
Choose vivid, image building words
Correctness
Grammatic and spelling correctness
Correct titles, names, dates, numbers etc.
Speak the truth and be transparent
Error-free message, proof read it
Courtesy
Friendly, open and honest
Use expressions that show respect
Omit expressions that hurt
Helps to strengthen relations
Consideration
Open to clarification and questions
Simple and clear answers
Look from receiver's point of view
Completeness
All communication should be complete
No important information is left out
Action oriented
5 W’s and 1 H- Who, what, where, when, why
and how
Hi Jeff,
I wanted to write you a quick note to ask a favor. During
our weekly meetings, your team does an excellent job of
highlighting their progress. But this uses some of the time
available for my team to highlight theirs. I'd really
appreciate it if you could give my team a little extra time
to cover their progress reports.
Thanks so much, and please let me know if there's
anything I can do for you!
Regards,
Phil
LETTERS
Business letter
What is a business letter ?
The purpose of business letter ?
It is written in a
formal language
It is the sender’s
representative to the
receiver
It is permanent
record and are
confidential
To enquire
To persuade
To answer a query
to complain
To answer a complaint
To gather information
To inform
The effective business letter should ?
Command attention , get results
Easy to read and comprehend
Have right style and tone
Employ C’s of communication
Keep reader in mind / use correct language
Accurate , brief , clear
Legible ,logically presented
The parts of business letter ?
Forms of layout ?
Full Block form
Semi block form
Modified block form
Memorandum
What is a Memo?
Internal communication
A brief official note
Used to assist memory
Serves as a written record
Very direct and brief in nature
Used only for internal communication
Purposes A Memo Serves
Seeking explanation from subordinates
Granting/withholding permission
Confirming unrecorded decisions
Issuing instructions
Requesting help
Communicating policy changes
Format Of A Memo
Heading
To (who gets it)
From (who sent it)
Subject (what it’s about)
Date (when it was sent)
CC (Carbon Copy)
Body (conveys message)
Introduction
Main points
Close
Let Us Have A Look At An
Example…
Memo
To: John Smith, Department Head
From: Jane Summers, CEO
Subject: New Creative Strategy
Date: 17th October 2015
CC: Lucy Wilde, Studio Head
It has come to my notice that the levels of creativity and project
completion have dropped in comparison to our performance to this time last
year. Therefore to ensure that the business gets back on track, I shall be holding
a divisional meeting. The points under discussion would be as follows.
1. Sticking to timescales and achieving all set deadlines
2. Holding monthly, bi-annual and quarterly review sessions with all your teams
3. Revision and adjustment of current targets to face the challenges which the
industry faces
We are optimistic that these measures when implemented will lead to grater
future business and productivity and client satisfaction.
Thank you for your cooperation and commitment to the project. Refer
to memo number 211 for the dates, timing, expected attendees and venue of
the said meeting.
E-MAIL
What is E-Mail
E-Mail
It is One-to-Many and almost Free
“Writing, the art of communicating thoughts to the
mind through the eye, is the great invention of the
world…enabling us to converse at all distances of time
and space”-Abraham Lincoln
Addressing
To: Cc: Bcc:
Greeting
Using a name in the greeting
 Is a social nicety
Develops rapport & connection
Professional impression
“Mr. John””
Parts of E-Mail
Mr. John John John Smith
 Precise headline for the message
 Avoid sending e-mail with No subject
Subject
 Keep the message focused and readable
 Keep it short
 Use paragraphs
 Avoid fancy typefaces
Message Text
 Use an appropriate signature
 Informative
I. Provide all contact information
 Professional
I. Do not include pictures, quotes, animations.
II. Whenever a piece of contact information changes, make
sure your signature updated accordingly.
E-mail Signature
Cut and paste relevant parts
Use URL links instead.
Compress large attachments
Reply
Two ways to reply:
 Maintain the thread
 Create a new message
2 Reply Buttons:
Attachments
Reply Reply All
Aspects of Effective E-mail
NOTICE
What is Notice ?
Notice is formal written information, notification
or warning about a fact or an invitation to the
concerned person for attending the meeting.
Signature
Proper time
Time date and place
Unconditional
Agenda
Conciseness
Essential elements of valid Notice
Format of notice
It should be …
Eye catching
Precise
Concrete
attractive
CIRCULARS
CIRCULAR LETTERS
CIRCULARS
Announce
opening of a new
office/branch
Inform staff of
new policy
Introduce new
product lines
Announce
Restructuring
Advertise Special
Offers
Circular letter is one that is sent out to many
people at the same time.
Circular letters may be sent for many reasons
CIRCULAR LETTERS
 A circular letter is prepared once only
 Names, addresses, individual salutations may be inserted after
duplication
 Give personal touch
 Be brief
CIRCULAR LETTERS
Remember the following rules:
 Use Dear Mr. Kapoor instead of Dear Reader, Dear Subscriber
or Dear Customer instead of Dear Sir or Madam.
 Never use plural form of the salutation – remember one
recipient will read each individual letter.
 Create impression of personal interest by using you never our
customers, all customers, our clients, everyone.
CIRCULAR LETTERS
 Instead of
- Our customers will appreciate
- We are pleased to inform our clients /everyone will be
interested to learn.
 Say
- You will appreciate
- We are pleased to inform you
- You will interested be interested learn
CIRCULARS ANNOUNCING CHANGES
IN BUSINESS ORGANISATION
Changes in a firm's business arrangements may
be announced by circular letters.
Establishment of new branch
Opening of new business
Expansion of existing business
Change in Business partnerships
Death of a colleague
Establishment of a New Branch
Dear
Owing to the large increase in the volume of our trade with India, we have decided to
open a branch in Mumbai. Mr. Rohit Kapoor has been appointed as manager.
Although we hope we have provided you with an efficient service in the past, this new
Branch in country will result in your orders and enquiries being dealt with more promptly.
This new branch will open on 1st November and from that date all orders and enquiries
should be sent to
Mr. Rohit Kapoor, Manager
Tyler & Co Ltd
One BKC
Bandra East
Mumbai - 400050
Tel: (022)26-212421
Fax: (022)26-212422
We take this opportunity to express our thanks for your custom in the past.
We hope these new arrangements will lead to even higher standards in the service we
provide.
Yours sincerely
CIRCULARS ANNOUNCING CHANGES
IN BUSINESS PARTNERSHIPS
 Change in the membership of partnership
Put the correct signature
Retirement of a partner
Dear
We regret to inform you that our senior partner, Mr. Harold West, has decided
to retire on 31 October due to recent extended ill-health.
The withdrawal of Mr. West's capital will be made good by contributions from
the remaining partners, and the value of the firm's capital will therefore remain
unchanged. We will continue to trade under the name of West, Webb & Co, and
there will be no change in policy.
We trust that the confidence you have shown in our company in the past will
continue and that we may rely on your continued custom. We shall certainly do
everything possible to ensure that our present standards of service are
maintained.
Yours sincerely
West, Webb & Co.
INTERNAL CIRCULARS TO STAFF
Many circulars are written to staff regarding
various matters concerning :
The general running of business
Safety and Security
Administrative matters
Announcement about new working hours
NEW WORKING HOURS
With effect from 1 November 2015 working hours will be
amended to 0930 to 1730 Monday to Friday instead of present
working hours of 0900 to 1700.
I hope you will find these new hours convenient. If you anticipate
experiencing any difficulties please let me know before
28 October.
Head, Administration
CIRCULARS WITH REPLY FORMS
Tear-off slip
The important points to remember with such reply sections are:
 Always begin with 'Please return by (date) to (Name)’
 Mention to whom the form should be returned:
 Internal forms - name/title only
 External forms - name/title/company name and address
 Use double spacing
 Leave sufficient space
 Use continuous dots
 Use options/boxes where appropriate
 Ensure the form contains everything you need to know
EXAMPLE OF TEAR-OFF SLIP
10TH ANNIVERSARY CELEBRATION
Omega International is celebrating its 10th year of providing quality
communications equipment. Approximately 50 representatives from Omega
clients are expected to attend a special 10th Anniversary Celebration on
Tuesday 10 November 2015.
The directors have decided to invite all employees who have been with
Omega for at least 5 years to attend this special function. I am pleased to
extend to you invitation to join us at Omega’s 10th Anniversary Celebration.
Cocktails and a buffet supper will be provided.
This special function will take place from 1800 to 2300 hours at The
Mandarin Suite, Oriental Hotel, West Street, London.
Please let me know whether you will be attending by returning the tear-off
portion before 31 October.
EXAMPLE OF TEAR-OFF SLIP
cut here……………………………………………………………………………….....
Please return to Mrs. Judy Brown, Administration Manager, before 31
October
10th Anniversary Celebration
I shall/shall not* be attending the 10th Anniversary celebration on
Tuesday 10 November.
Name ..........................................................................
Designation/Department
....................................................................................
Signature
....................................................................................
Date .........................................
*Please delete as applicable.
Effective Written Communication

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Effective Written Communication

  • 1. Presented by: Rasika Patil- 117; Bhavin Mehta- 90; Shailey Khare- 72; Tanusri Pardeshi- 108; Sonali Kadam- 63; Srushti More- 99; Mihir Labde- 81 Effective Written Communication
  • 2. How often do you communicate? ALL THE TIME!
  • 3. 7 C’s of Effective Communication Letters Memorandum E-Mails Notice Circulars
  • 4. 7 C’s of Effective Communication Clarity Conciseness Concreteness Correctness Courtesy Consideration Completeness
  • 5. Clarity Minimize the ideas in each sentence Easy for your reader to understand No “reading between the lines”
  • 6. Conciseness Eliminate wordy expressions Include only relevant material Avoid unnecessary repetition
  • 7. Concreteness Use specific facts and figures Put action in your verbs Choose vivid, image building words
  • 8. Correctness Grammatic and spelling correctness Correct titles, names, dates, numbers etc. Speak the truth and be transparent Error-free message, proof read it
  • 9. Courtesy Friendly, open and honest Use expressions that show respect Omit expressions that hurt Helps to strengthen relations
  • 10. Consideration Open to clarification and questions Simple and clear answers Look from receiver's point of view
  • 11. Completeness All communication should be complete No important information is left out Action oriented 5 W’s and 1 H- Who, what, where, when, why and how
  • 12. Hi Jeff, I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I'd really appreciate it if you could give my team a little extra time to cover their progress reports. Thanks so much, and please let me know if there's anything I can do for you! Regards, Phil
  • 14. Business letter What is a business letter ? The purpose of business letter ? It is written in a formal language It is the sender’s representative to the receiver It is permanent record and are confidential To enquire To persuade To answer a query to complain To answer a complaint To gather information To inform
  • 15. The effective business letter should ? Command attention , get results Easy to read and comprehend Have right style and tone Employ C’s of communication Keep reader in mind / use correct language Accurate , brief , clear Legible ,logically presented
  • 16. The parts of business letter ?
  • 17. Forms of layout ? Full Block form Semi block form Modified block form
  • 18.
  • 19.
  • 21. What is a Memo? Internal communication A brief official note Used to assist memory Serves as a written record Very direct and brief in nature Used only for internal communication
  • 22. Purposes A Memo Serves Seeking explanation from subordinates Granting/withholding permission Confirming unrecorded decisions Issuing instructions Requesting help Communicating policy changes
  • 23. Format Of A Memo Heading To (who gets it) From (who sent it) Subject (what it’s about) Date (when it was sent) CC (Carbon Copy) Body (conveys message) Introduction Main points Close
  • 24. Let Us Have A Look At An Example…
  • 25. Memo To: John Smith, Department Head From: Jane Summers, CEO Subject: New Creative Strategy Date: 17th October 2015 CC: Lucy Wilde, Studio Head It has come to my notice that the levels of creativity and project completion have dropped in comparison to our performance to this time last year. Therefore to ensure that the business gets back on track, I shall be holding a divisional meeting. The points under discussion would be as follows. 1. Sticking to timescales and achieving all set deadlines 2. Holding monthly, bi-annual and quarterly review sessions with all your teams 3. Revision and adjustment of current targets to face the challenges which the industry faces We are optimistic that these measures when implemented will lead to grater future business and productivity and client satisfaction. Thank you for your cooperation and commitment to the project. Refer to memo number 211 for the dates, timing, expected attendees and venue of the said meeting.
  • 27. What is E-Mail E-Mail It is One-to-Many and almost Free “Writing, the art of communicating thoughts to the mind through the eye, is the great invention of the world…enabling us to converse at all distances of time and space”-Abraham Lincoln
  • 28. Addressing To: Cc: Bcc: Greeting Using a name in the greeting  Is a social nicety Develops rapport & connection Professional impression “Mr. John”” Parts of E-Mail Mr. John John John Smith
  • 29.  Precise headline for the message  Avoid sending e-mail with No subject Subject  Keep the message focused and readable  Keep it short  Use paragraphs  Avoid fancy typefaces Message Text
  • 30.  Use an appropriate signature  Informative I. Provide all contact information  Professional I. Do not include pictures, quotes, animations. II. Whenever a piece of contact information changes, make sure your signature updated accordingly. E-mail Signature
  • 31. Cut and paste relevant parts Use URL links instead. Compress large attachments Reply Two ways to reply:  Maintain the thread  Create a new message 2 Reply Buttons: Attachments Reply Reply All
  • 34. What is Notice ? Notice is formal written information, notification or warning about a fact or an invitation to the concerned person for attending the meeting.
  • 35. Signature Proper time Time date and place Unconditional Agenda Conciseness Essential elements of valid Notice
  • 37. It should be … Eye catching Precise Concrete attractive
  • 39. CIRCULAR LETTERS CIRCULARS Announce opening of a new office/branch Inform staff of new policy Introduce new product lines Announce Restructuring Advertise Special Offers Circular letter is one that is sent out to many people at the same time. Circular letters may be sent for many reasons
  • 40. CIRCULAR LETTERS  A circular letter is prepared once only  Names, addresses, individual salutations may be inserted after duplication  Give personal touch  Be brief
  • 41. CIRCULAR LETTERS Remember the following rules:  Use Dear Mr. Kapoor instead of Dear Reader, Dear Subscriber or Dear Customer instead of Dear Sir or Madam.  Never use plural form of the salutation – remember one recipient will read each individual letter.  Create impression of personal interest by using you never our customers, all customers, our clients, everyone.
  • 42. CIRCULAR LETTERS  Instead of - Our customers will appreciate - We are pleased to inform our clients /everyone will be interested to learn.  Say - You will appreciate - We are pleased to inform you - You will interested be interested learn
  • 43. CIRCULARS ANNOUNCING CHANGES IN BUSINESS ORGANISATION Changes in a firm's business arrangements may be announced by circular letters. Establishment of new branch Opening of new business Expansion of existing business Change in Business partnerships Death of a colleague
  • 44. Establishment of a New Branch Dear Owing to the large increase in the volume of our trade with India, we have decided to open a branch in Mumbai. Mr. Rohit Kapoor has been appointed as manager. Although we hope we have provided you with an efficient service in the past, this new Branch in country will result in your orders and enquiries being dealt with more promptly. This new branch will open on 1st November and from that date all orders and enquiries should be sent to Mr. Rohit Kapoor, Manager Tyler & Co Ltd One BKC Bandra East Mumbai - 400050 Tel: (022)26-212421 Fax: (022)26-212422 We take this opportunity to express our thanks for your custom in the past. We hope these new arrangements will lead to even higher standards in the service we provide. Yours sincerely
  • 45. CIRCULARS ANNOUNCING CHANGES IN BUSINESS PARTNERSHIPS  Change in the membership of partnership Put the correct signature
  • 46. Retirement of a partner Dear We regret to inform you that our senior partner, Mr. Harold West, has decided to retire on 31 October due to recent extended ill-health. The withdrawal of Mr. West's capital will be made good by contributions from the remaining partners, and the value of the firm's capital will therefore remain unchanged. We will continue to trade under the name of West, Webb & Co, and there will be no change in policy. We trust that the confidence you have shown in our company in the past will continue and that we may rely on your continued custom. We shall certainly do everything possible to ensure that our present standards of service are maintained. Yours sincerely West, Webb & Co.
  • 47. INTERNAL CIRCULARS TO STAFF Many circulars are written to staff regarding various matters concerning : The general running of business Safety and Security Administrative matters
  • 48. Announcement about new working hours NEW WORKING HOURS With effect from 1 November 2015 working hours will be amended to 0930 to 1730 Monday to Friday instead of present working hours of 0900 to 1700. I hope you will find these new hours convenient. If you anticipate experiencing any difficulties please let me know before 28 October. Head, Administration
  • 49. CIRCULARS WITH REPLY FORMS Tear-off slip The important points to remember with such reply sections are:  Always begin with 'Please return by (date) to (Name)’  Mention to whom the form should be returned:  Internal forms - name/title only  External forms - name/title/company name and address  Use double spacing  Leave sufficient space  Use continuous dots  Use options/boxes where appropriate  Ensure the form contains everything you need to know
  • 50. EXAMPLE OF TEAR-OFF SLIP 10TH ANNIVERSARY CELEBRATION Omega International is celebrating its 10th year of providing quality communications equipment. Approximately 50 representatives from Omega clients are expected to attend a special 10th Anniversary Celebration on Tuesday 10 November 2015. The directors have decided to invite all employees who have been with Omega for at least 5 years to attend this special function. I am pleased to extend to you invitation to join us at Omega’s 10th Anniversary Celebration. Cocktails and a buffet supper will be provided. This special function will take place from 1800 to 2300 hours at The Mandarin Suite, Oriental Hotel, West Street, London. Please let me know whether you will be attending by returning the tear-off portion before 31 October.
  • 51. EXAMPLE OF TEAR-OFF SLIP cut here………………………………………………………………………………..... Please return to Mrs. Judy Brown, Administration Manager, before 31 October 10th Anniversary Celebration I shall/shall not* be attending the 10th Anniversary celebration on Tuesday 10 November. Name .......................................................................... Designation/Department .................................................................................... Signature .................................................................................... Date ......................................... *Please delete as applicable.