This is evaluation 3 of my media foundation portfolio.

1. W H AT K I N D O F M E D I A I N S T I T U T I O N
M I G H T D I S T R I B U T E Y O U R M E D I A
P R O D U C T A N D W H Y ?
E V A L U A T I O N 3

2. INTRODUCTION
• When deciding what media institution we would like to distribute our media product
we must first understand what type of film our production is.
• Is this film aiming for local, national or global recognition?

3. Hammer
• Hammer films is a British film production company based in London.
• The production company produced the well known “The Woman In Black” in 2012
which became the highest-grossing British horror film in 20 years. The production
company sticks to the genre of thriller and horror which makes it a suitable company to
distribute our film.
• However Hammers target audience is limited due to the fact it is a British institution.
We hoped that our film could reach global potential, therefore Hammer may not be
best institution regarding to a wider distribution of our film.
• In despite of this, there are similarities in our movies relating to the ghost theme which
is why Hammer was initially chosen, not to forget their focus on the genres thriller and
horror.

4. Warner Bros
• As a result of aiming for a wider platform we used warner bros also as a
distributor of our media production. It is an American company that
produces film and television and music entertainment. As one of the
major film studios, it is a division of Time Warner, with its headquarters
in Burbank, California. Its most successful thriller can seen to be the
“Dark Knight” trilogy which I analysed at the start of my As course.
• Regarding to similarities it distributed the horror/thriller film “House of
Wax” which I mentioned has a similar plot to our thriller opening “The
Bunker” regarding to teenagers visiting abandoned territory.

5. • Regarding to the final production of our thriller opening, I have concluded
that our film will not make a big Hollywood blockbuster, but will rather suit
a national level. This is because we did not have a huge budget in making
our production. Therefore hammer production company may be the best
institution to distribute our product.