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Final Portfolio for Production and Design
The document provides Ashley Bott's contact information and resume. It outlines her education at South Dakota State University where she studied advertising. It then details her work experience, including internships in marketing and advertising. It lists her involvement in student organizations and leadership roles. Finally, it highlights her skills and provides a brief biography about her passion for advertising.
EducationâŠ
Final Portfolio for Production and Design
- 1. ASHLEY H BOTT CONTACT EDUCATION EXPERIENCE 9228th Avenue Brookings, SD 57006 ashley.bott@jacks.sdstate.edu 605.413.6092 www.linkedin.com/in/ashleybott South Dakota State University Bachelor of Arts in Advertising Marketing and Studio Arts Minors Program Highlights: INVOLVEMENT Social Cabinet Director, Chi Omega Womenâs Fraternity November 2013-January 2014 âą Used a $250,000 budget to strategically place media throughout the Sioux Falls area targeted at college enrollees âą Started a theoretical business and learned the details of what goes into opening and managing a business âą Created and managed a $125 Google AdWords campaign for Cubbyâs Sports Bar and Grill âą Practiced concise and effective communication skills by writing press releases and news stories from research âą Learned the fundamental skills of Photoshop, Illustrator and InDesign and focused them into advertising âą Lead cabinet team through planning and executing all social events including formals and socials âą Followed a strict budget while working with vendors and facilities âą Document time and attendance at all Panhellenic meetings and collect dues for all of the Greek chapters on SDSUâs campus âą Design promotional material for Greek Life âą Guide incoming freshmen through the coursework of the advertising major at SDSU and help them declare their emphasis and minors experience and gain a passion for advertising âą Work as a team on fundraising projects to help market different organizations and companies for club funding âą Meet with professionals in the industry âą Designed posters, newsletters, postcards, etc. to promote Chi Omega and its events on campus and throughout the community âą Helped establish and promote Chi Omega on all forms of social media Secretary, SDSU Panhellenic Council February 2013-January 2014 Advertising Club Member September 2012-Present Advertising Major Mentor September 2013-Present Marketing Chair, Chi Omega Womenâs Fraternity September 2012-November 2013 Account Executive Intern, Fresh Produce LLC June 2015-August 2015 Server, Cubbyâs Sports Bar and Grill August 2013-Present Intern, South Dakota Advertising Federation September 2015-Present âą Handled all scheduling and client communication, while acting as a liaison between the Fresh Produce team and the interns âą Branded and promoted an art exhibition in the Ipso Gallery âą Maintain and help create a clean and enjoyable environment. âą Perform all tasks and responsibilities communicated by employers âą Assist with planning and executing events including the student day, Addy Awards, luncheons, etc. âą SKILLS âą Basic knowledge of SEO/SEM âą Adobe Illustrator âą Adobe Photoshop âą Adobe InDesign âą Google AdWords âą Google TagManager âą Microsoft Office âą Developed creative campaigns for clients within the community in Portfolio Production and Design âą Learned and practiced research techniques to implement into a campaign for the National Student Advertising Competition in April 2016 ASHLEYBOTT PORTFOLIO PRODUCTION&DESIGN ABOUT ME Passion, efficiency, and determination have formed not only who I am as an individual, but who I want to become as a professional in the forever evolving advertising industry. I am extremely organized and vibrantly conceptual, which has guided me to amazing opportunities throughout my educa- tion. I currently work as the South Dakota Advertising Federa- tion intern where I assist planning and executing events and help organize and manage memberships. Prior to that, I worked as the Account Executive for the Famous For Meats internship team at Fresh Produce LLC, where I gained experi- ence working in a creative agency. I had the opportunity to act as the liaison between the agency and the intern team, handle all scheduling and client communication, and meet some of the most talented people in the Sioux Falls market. My willingness to work hard and my dedication to produce the best work I possibly can has been my key to success thus far. I have developed an interest in media buying, SEO and analytics, and I am willing to entangle myself in any opportu- nity that allows me to apply and expand my skillset. Dark chocolate covered almonds, running, and sudoku are just a few things that tickle my fancy, but I am sure we can find something to chat about.
- 2. IN CLASS ASSIGNMENTS Project:Pick a brand and visually capture their brand identity through emoticons. My Work: I selected Target and created three emoticons- a target bag, popcorn, and Spot, the Target dog. EMOTICON BAD AD CAMPAIGN Project: Select an unsuccessful advertising campaign and develop a new designs and messaging to make it better. My Work: I choseâThe PerfectâBodyââ campaign ran by Victoriaâs Secret to promote their new bra line that has the perfect fit, perfect comfort, and perfect softness. I chose this campaign because it advertises that women who are extremely thin and it sets unhealthy and unrealistic standards of theâperfect bodyâ. In my ad revamp, I wanted the focus of the advertisements to be on how the perfect bra fit makes any woman feel like an angel, regardless of their size or shape. I changed the slogan fromâThe Perfect BodyâtoâYour Perfect Bodyâand the women wearing the bras are of all different demographics.
- 3. EVENT CALENDAR Client: BrookingsConvention & Visitors Bureau Project: Event Calendar Update My Work: My goal for this project was to create an event calendar that catches the attention of the community while providing them with information on what is going on in Brookings throughout the month. 25 1 4 7 8 9 12 14 17 16 19 20 22 23 24 27 26 28 29 31 30 10 3 5 MARCH 1ST MARCH 3RD MARCH 4TH MARCH 5TH MARCH 5TH MARCH 8TH MARCH 9TH MARCH 10TH MARCH 12TH MARCH 14TH MARCH 16TH MARCH 17TH MARCH 19TH MARCH 20TH MARCH 22ND MARCH 23RD MARCH 24TH MARCH 25TH MARCH 26TH MARCH 27TH MARCH 28TH MARCH 29TH MARCH 30TH MARCH 31ST 6th Annual McCrory Gardens Garden Party, McCrory Gardens Brookings Registerâs 2rd Annual City-Wide Rummage Sale Local Points Go Kart Race, University Plains Speedway, 1 pm Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am Tie Dye Tuesday, Childrenâs Museum of SD, 2 pm Predictor Mile, BHS Track, 7 pm Creative Kidoodle: Screen Printing, 2 pm, Childrenâs Museum of SD Camaro Fun Days, Pioneer Park, 9 am Chalk Craze, Brookings Arts Council, 10 am NRA Youth Sportsfest, Brookings Gun Club, 1 pm Taste of Brookings, Downtown Brookings, 5 pm Science Sunday, Childrenâs Museum of SD, 1 pm Tie Dye Tuesday, Childrenâs Museum of SD, 2 pm Creative Kidoodle: Screen Printing, Childrenâs Museum of SD, 2 pm Puppet Show, Brookings Public Library, 7 pm BCT Presents: Romeo and Harriet, Performing Arts Center Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center Connect Power Hour, 1 Million Cups, Downtown at Sundown Local Points Go Kart Race, University Plains Speedway, 1 pm Local Points Go Kart Race, University Plains Speedway, 1 pm SDSU Womenâs Soccer vs. Creighton, Fishback Soccer Complex, 6 pm Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm Local Points Go Kart Race, University Plains Speedway, 1 pm For event information, visit www.brookingschamber.org March EVENT CALENDAR 6th Annual McCrory Gardens Garden Party, McCrory Gardens Brookings Registerâs 2rd Annual City-Wide Rummage Sale Local Points Go Kart Race, University Plains Speedway, 1 pm Books in Bloom, McCrory Gardens Education & Visitor Center, 10 am Tie Dye Tuesday, Childrenâs Museum of SD, 2 pm Predictor Mile, BHS Track, 7 pm Creative Kidoodle: Screen Printing, 2 pm, Childrenâs Museum of SD Camaro Fun Days, Pioneer Park, 9 am Chalk Craze, Brookings Arts Council, 10 am NRA Youth Sportsfest, Brookings Gun Club, 1 pm Taste of Brookings, Downtown Brookings, 5 pm Science Sunday, Childrenâs Museum of SD, 1 pm Tie Dye Tuesday, Childrenâs Museum of SD, 2 pm Creative Kidoodle: Screen Printing, Childrenâs Museum of SD, 2 pm Puppet Show, Brookings Public Library, 7 pm BCT Presents: Romeo and Harriet, Performing Arts Center Dye & Dash 5K Brookings, 10 am, Wing & Brew Festival, Swiftel Center Connect Power Hour, 1 Million Cups, Downtown at Sundown Local Points Go Kart Race, University Plains Speedway, 1 pm Local Points Go Kart Race, University Plains Speedway, 1 pm SDSU Womenâs Soccer vs. Creighton, Fishback Soccer Complex, 6 pm Soggy Doggy Days, Hillcrest Aquatic Center, 6 pm BHS Varsity Football vs. Huron, Coughlin-Alumni Stadium, 7 pm Local Points Go Kart Race, University Plains Speedway, 1 pm For event information, visit www.brookingschamber.org MARCH EVENT CALENDAR 1 4 5 9 12 3 6 8 10 11 13 14 30 23 16 18 25 20 24 26 27 29 28 31 The client provided feedback on my initial poster (shown on the left), which inspired my final poster design (on the right). The first version of the calendar had a lot of unnecessary repetition and was very busy. I changed it to include pictures of the community as well as removed some of the clutter from the design.
- 4. STORE PROMOTION Client: TheCarrot Seed Project: Create a campaign to raise communityâs awareness by promoting cooking classes and The Carrot Seedâs ability to be the prime holiday shopping destination. My Work: I created a versatile campaign to be implemented in the Brookings community. The campaign included a sponsored Facebook campaign, a communityâtakeawayâ, a Brookings Shopper advertisement, and an event partnered with the CVB. The Carrot Seed The Carrot Seed The Carrot Seed Looking for the perfect kitchenware, latest Come get inspired at The Carrot Seed in downtown Brookings! holiday puchase over $75. Attend one of our hoiday cooking classes for an $10 off any holiday purchase over $75 FACEBOOK The Facebook campaign will raise awareness through promotions and discounts targeted to the businessâ target demographic. Tis the season to âwowâ your holiday guests with stylish and innovative kitchenware, unique gifts, and the latest flavors and recipe inspiration Receive $10 off any holiday purchase of $75 or more ATTEND ONE OF OUR COOKING CLASSES AND RECEIVE AN ADDITIONAL 10% OFF STOREWIDE 312 Main Avenue Downtown Brookings www.carrotseedkitchen.com TAKEAWAY AND SHOPPER AD This piece could be used in two different ways. The color version can be put at different locations around town including J Ella, Cover To Cover, Cubbyâs, Vintage Willows, etc. People will be presented with the slip to increase awareness of the store. The black and white version will be ran as an ad in the Brookings Register. EVENT At the Parade of Lights hosted by Brookings CVB on Main Avenue, The Carrot Seed will place a booth outside of the store where people can stop for some hot chocolate to warm themselves up during the parade. On the sleeve of the coffee cup will be a promotion to bring the sleeve back into the store to receive $5 off their next purchase at The Carrot Seed.
- 5. BUSINESS BUNDLES Client: HitchDesign Studio Project: Create a campaign to help Hitch Studio book 10 âbusiness bundlesâin 2016 . My Work: I created two different business bundles, one for established businesses looking for brand revamp and another for start up businesses. In these packages, Hitch would offer special discounts on the bundles depending on the needs of the client. The bundles would be advertised through sponsored Facebook ads, emails, âPartnership Packsâgiven away at local community events, and mailers sent out to businesses in and around Brookings. Hitch Design Studio Hitch Design Studio Hitch Design Studio Looking to take your business to the next level? Hitch Studio oïŹers are the tools necessary to take you there. From a new logo to a new website, we can do it all. Looking to bring your business to the next level? Receive 20% when you book a Hitch branding bundle that will bring you there. 20% Hitch business branding budles
- 6. EVENT PROMOTION Client: BrookingsConvention & Visitors Bureau Project: Create a campaign to help raise awareness for Downtown at Sundown, a Brookings summer concert series. The Groupâs Work: Our group came up with ways to promote the event and encourage community involvement through targeting different demographics. We encouraged businesses to stay open later and have special deals on the night of the event to bring in more revenue for them and raise attendance at the event. We also wanted to bring in the SDSU student population by hosting an end of the year preview while the majority of the student body is still on campus, providing the students with insight into the event as well as familiarizing them with the Brookings community. Other marketing efforts would include theme nights and special discounts.
- 7. INSURANCE BRAND Client: NationwideFarm Insurance- Paulson Marketing Project: Create a campaign for Nationwide Agribusiness insurance that helps Nationwide maintain their market share. The Groupâs Work: Our group came up with a central theme to be implemented in all Nationwide Agribusiness campaigns. The slogan isâNationwide is on your side when they need you on theirs.âWe really wanted to make a point to Nationwide clientele that Nationwide is a business ran on core values of trust, reliability, and dependability. Weâve got you back ARE we the right fit for you? Just like we arenât looking for just anyone, we know you arenât either. Let us prove to an appointment with us so we can show you your customized plan. TOGETHER WE WILL MAKE THE TEAM. Contact Us www.nationwide.com AGENT TRAINING BOOKLET The agent training booklet will be the first piece of informational material that Nationwide employees will receive. This booklet will outlines the importance of the relationship between agents and Nationwide clients, who the clientele is and what needs need to be met by Nationwide agents, what agents are expected to be for Nationwide clients and what core values they need to embody, and the action plan for training in Nationwide agents TRADESHOW BROCHURE This brochure will be handed out to current and potential clients at Tradeshows to lay out the core values of Nationwide and how people would benefit from having Nationwide Agribusiness insurance. Nationwide is on your side when they need you are their side. â Our Tradition We want farmers to value the reliability and stability of Nationwide, these val- ues are the cornerstone of our company. We strive to deliver their expertise in the agricultural industry, as well as creating a relationship built on loyalty, dependabil- ity, and trust. Nationwide believes that these values will not only create stable farm communities across the na- tion but will keep Americans happy, healthy, and close to their roots.. â Personalize Plan Nationwide understands that each farming industry is run differently. With that being said, we want to give you the plan that works best for you. An agent will be assigned for your personal contact so that you can have the customized plan you deserve. We understand that you are not able to forsee that future but you are able to get the best coverage around for when you do dependabilityExpertise Leadership Expertise Leadership Trust Stability Relationship FAMILY Expertise Leadership Relationship FAMILY Trust Stability OUR MISSION Our mission is to create strong relationships with high quality insurance. To make sure we gain not only your trust but your loyalty to. We value the same things as every hard working farmer in America. Welcome to the Family. About us Over the last 85 years, Nationwide has grown from a small mutual auto insurer owned by policyholders to one of the companies in the world, with more than $158 billion in statutory asset.