Avinab

1. Noodles Ashish Kumar Jha PDM07009
Avinab Kumar PDM07011
Ayush Raj PDM07012
Kundan Kumar PDM07024
Pankaj Sah PDM07030
Marketing Management Project
Presentation
Presented By
Group 6

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Product introduction
Competitors brand
About selected brand
STP and 4Ps
Product innovation
Content

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 Noodles are one of the most important staple foods in Indian
cultures.
 Typically made from unleavened wheat dough and are stretched,
extruded, or rolled, and then cut into varying shapes.
 Several types of noodles such as fresh raw noodle, dried noodle,
parboiled noodle, frozen noodle, steamed noodle, and instant noodle.
 Among these instant noodles are making their way onto breakfast
tables across India.
 It increase health benefits for people throughout the world.
Introduction

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 It is made of wheat and contain fibers, which is good for health.
 It was the handiest and easiest option, which I relish all the time.
 It is easily available in the urban as well as rural market.
 It is easy to make and over cheap
 Mostly liked by teenagers and every one want to eat.
Reason for selecting this product

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Competitors Brand

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 In the year 2010 ITC launched noodles brand named as Sun feast
Yippee Noodles in Indian market.
 It has two varieties such as classic and magic masala.
 Block in round shape and Really long & slurpy noodles.
 Launched with 80gm packet and 280 gm packet.
 Noodles does not lump even 30 minutes after cooking.
 Currently has a market share of 33%- 34%
 Presently it has a ₹100 crore share in the ₹ 1400 crore noodles market.
Yippee noodles

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Segment, Target & Positioning
Target
• Working individuals
• Mothers, young people
and children
Segment
• Youngsters mainly
• Urban, Semi urban and
Rural areas being
targeted now
Positioning
• Choice of variety of masala
• Focusing on the shape of the contents
• Do not form lumps even after 30 mins

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• Packaging
• Contents
• Labeling
• Products variant
Product Place
Price Promotion
4Ps
Marketing Mix
• Penetration into rural areas at a
rapid pace
• Wholesalers distribute
• Urban market
• Available at price tag of Rs10 for 85
gram and ₹ 40 for 320 gram pack to
match competitive prices of Maggi
and other brand
• Paytm for Cash back
• All ads show how Yippee is different
and better from Maggi
• Advertising also done to increase
product recall

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• ITC can use the canopy system to prepare Yippee at
counters and invite the people to taste it at malls, housing
societies and offices.
• Schools can also be targeted for awareness among the kids
because they are the major consumer.
• Increase visibility through social media.
• Packaging needs to be more prominent.
• Focus on the health consciousness of the consumers and
market accordingly.
Some Product Innovation

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Interesting Advertisement

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Interesting Advertisement