Full description of seo ,types of seo, keywords and backlink's

1. SEO
Search Engine
Optimisation
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https://shopping-spot-outlet-mall.business.site/

2. What is SEO ?
SEO stands for search engine optimization.
The goal of SEO is to get more traffic from
search engines like Google.
Google reviews web pages to see which
page will be most useful to people making a
search.
This is what makes up the results page that
pops up when you make a Google search.

3. How does the
Search Engine
Work?
○ Search engines work by crawling hundreds of billions of
pages using their own web crawlers. These web crawlers
are commonly referred to as search engine bots or
spiders. A search engine navigates the web by
downloading web pages and following links on these
pages to discover new pages that have been made
available.
○ Indexing - Process of creating index for all the
fetched web pages and keeping them into a
giant database from where it can later be
retrieved. Essentially, the process of indexing is
identifying the words and expressions that best
describe the page and assigning the page to
particular keywords.
○ Processing - When a search request comes,
the search engine processes it, i.e., it
compares the search string in the search
request with the indexed pages in the
database.
○ Retrieving Results - The last step in search
engine activities is retrieving the best

4. Seo Structure

5. Types of SEO

6. Types of SEO
There are four common types of SEO that you
may encounter in the industry. Each type
requires a different skillset but does not work in
isolation. The four common types of SEO are:
● On-page SEO
● Technical SEO
● Off-page SEO
We’ll get into a description of each of these types
of SEO next.

7. On-Page SEO
On-page SEO (also known as on-site SEO) refers to the
practice of optimizing webpage’s to improve a website's search
engine rankings and earn organic traffic. In addition to
publishing relevant, high-quality content, on-page SEO includes
optimizing your headlines, HTML tags (title, meta, and header),
and images.
On-Page Seo encompasses the optimization of your web
pages and the content on them. This includes:
● URLs
● Keywords
● Written content
● Headers
● Title tags
● Images

8. Off-Page SEO
Off-page SEO" (also called "off-site SEO") refers to actions
taken outside of your own website to impact your rankings
within search engine results pages (SERPs). Along with
on-page SEO, these include several of the factors of basic
SEO that help a site to rank.
Off-page SEO refers to actions taken outside your
site that can contribute to rankings.
This includes:
● Link building
● Social media marketing
● Guest blogging on other sites
● Managing customer reviews and
testimonials
● Influencer marketing

9. Difference Between
On-page SEO &
Off-Page SEO

10. What are the
Google Algorithm
updates?
Each year, Google changes its search
algorithm around 500–600 times. While most
of these changes are minor, Google
occasionally rolls out a "major" algorithmic
update (such as Google Panda, Google
Penguin) that affects search results in
significant ways
For search marketers, knowing the dates
of these Google updates can help explain
changes in rankings and organic website
traffic and ultimately improve search
engine optimization. Below, we’ve listed
the major algorithmic changes that have
had the biggest impact on search.

11. Google
Algorithm over
the years

12. Panda Update -
2011
Google’s Panda Update is a search
filter introduced in February 2011 meant to
stop sites with poor quality content from
working their way into Google’s top search
results. Panda is updated from time-to-time.
When this happens, sites previously hit may
escape, if they’ve made the right changes.
Panda may also catch sites that escaped
before.
In short Google’s Panda updates are designed
to penalize sites with weak content and
reward sites with
quality content

13. Penguin update
The Penguin update is an update to the Google
ranking algorithm, first carried out in 2012. Back then, the
rollout of the update had massive effects on many
websites. Google intended the update to fight webspam.
Today, the Penguin update is a part of the core algorithm of
the Google search engine
Google launched the Penguin Update in April 2012
Google tracks down sites that use ‘Black Hat’ SEO
techniques or are just plain Spammy. The kind of things it
looks at are paid links, keyword stuffing and anything that
contravenes the Google Webmaster Guidelines. In
previous updates Google has added any tricks it missed
the previous times

14. Pigeon Update
Google Pigeon is the code name given to one of Google’s
local Search algorithm updates. This update was released on
July 24, 2014 The update is aimed to increase the ranking of
local listing in a search
The purpose of Pigeon is to provide preference to local
search results. On the day of release, it received mixed
responses from webmasters . Some complained about the
ranking being decreased whereas others reported
improvement in the search rankings

15. Keywords
Your SEO keywords are the keywords and
phrases in your web content that make it possible
for people to find your site via search engines. A
website that is well optimized for search engines
“speaks the same language” as its potential visitor
base with keywords for SEO that help connect
searchers to your site.

16. Website to find
topic for keyword
research
See Pages of the website Autoprompt -
Searches
We will use Wikipedia
Forums
Reddit

17. What are
Backlinks ?
What is a backlink on a website? This is a link that is
created when one website links to another. It could also be
called “inbound links” or “incoming links”. They are vital to
your SEO health as they basically give another website's
stamp of approval on your own site