Comprised of some of the UK’s leading mobile, retail and customer experience experts, Beaconnect is the UK’s most comprehensive integrated iBeacon offer. Find out more at http://beaconnect.co.uk

1. The UK’s most comprehensive
integrated iBeacon offer.

2. Beaconnect was founded
expressly to offer our clients
iBeacon strategy, programme
design and deployment
services. Comprised of some
of the UK’s leading mobile,
retail and customer experience
experts, Beaconnect offers
the UK’s most comprehensive
integrated iBeacon offer.
Introducing
Beaconnect

3. Beacons are devices that
send signals that pinpoint
a smartphone user at his or
her precise physical location,
either indoors or outdoors.
The signal, once received
by the user’s phone,
triggers messages, offers
and experiences tailored to
that user and that precise
location – in a shop, at a
venue, or anywhere else a
beacon is present.
Beacons are small,
unobtrusive and self
powered. They are either
dedicated third-party
hardware or iOS devices
acting as beacons. They
require no physical
infrastructure work.
Beacons in
a nutshell

4. High-street
Retailers Households
Retail Brands Automotive
Dealerships
Event Venue
(Sport, Music, Convention)
Museums & Cultural
Organisations
Hospitals Airports
Who are
they for?

5. iBeacons have only been around
since late 2013, but already leading
retailers, venues, sports teams and
cultural organisations are making
the most of the opportunity.
Who’s using
iBeacon
already?

6. Virgin is trialing an iBeacon programme in which
Upper Class passengers approaching security can have
their phones automatically serve up their electronic
boarding pass for scanning. In the main area of the
airport, passengers using the service will receive special
partner offers, such as 0% commission as they pass the
MoneyCorp currency exchange booth.
At Waitrose’s new
experimental Swindon store,
iBeacons push out customised
messages welcoming
customers and then alert
shoppers to promotions when
they’re near a particular aisle
or food counter.
Stores in New York and San
Francisco now send discounts
and recommendations to
participating users when they
pass nearby.
Virgin
Waitrose
Macy’s

7. Major League Baseball is installing iBeacons at 20
stadiums. Users of MLB’s “At The Ballpark” app will be
greeted with info about the day’s game as they enter
the ground and shown special offers as they approach
stores and restaurants.
Sensors at Oracle Arena offer
ticket upgrades to fans on
their way to seats at the top of
the stadium.
William Hill is planning to use
iBeacons to send in-app betting
messages at the forthcoming
Cheltenham Festival.
Major League Baseball
NBA
William Hill

8. Beacons can be be either dedicated hardware,
made by third parties, or iOS 7 (iPhone, iPad)
devices acting as beacons via third party apps.
They are small, unobtrusive and self-powered,
requiring no extra physical infrastructure. You
can use them indoors or outdoors.
Advantages of iBeacons
• Low hardware investment
• Can be used with existing apps or new ones
• No new physical infrastructure requirements
• Relatively low-cost and easy to pilot
• Transparent user experience
What are they
physically?

9. Typically, iBeacons are offered
by tech companies who don’t
know the retail space or by
retail companies without deep
technology skills.
Beaconnect’s multidisciplinary tech,
retail and customer experience team
means that solutions are not only
fit for purpose & focused on driving
business results, but we also ensure
that programmes are delivered
expertly by UK teams.
Why
beaconnect?

10. Our process begins with an honest analysis of your company’s
iBeacon opportunity. If feasibility is established, we work with you
and your key stakeholders to develop a pilot that proves the concept.
Post pilot, we optimise the programme for wider rollout.
Beacon
feasibility
analysis
Is the beacon
opportunity right
for your company?
We look at potential
opportunities,
customer segments
and organisational
readiness.
In structured
workshops with key
company stakeholders,
we design a beacon
programme, defining
key success and
measurement criteria,
budgets and timings.
Beacon pilot
development
workshop
A low-cost quickly
deployed pilot
programme is rolled out
to prove the concept
among a limited
sample of locations
and audiences.
Pilot deployment,
analytics &
reporting
Having refined the
programme based
on pilot findings, a
structured broader
scale roll-out will
have optimal
chances for success.
Commercial
roll-out
Once deployed, close
attention is paid to
results and what’s
working well and
what should be
refined.
Continued
measurement
and optimisation
Our process
1 2 3 4 5

11. Beaconnect is a joint venture of two leading UK
agencies, with dual specialism in retail and mobile.
Based in Manchester, Dinosaur is a leading
integrated agency with a focus on retail.
A long-term partner of several national retailers
including The Co-operative Food, HobbyCraft,
Pets at Home and Adidas, Dinosaur is known for
its deep knowledge of the point of sale and how
to engage consumers in retail environments.
Smile Machine is a leading Shoreditch based
developer of mobile platforms and apps.
A pioneer in the use of geolocation services
and augmented reality, Smile Machine counts
among its clients Ford, Jaguar, Nike, Prudential
and Ubisoft.

12. Mark Beaumont is the founder of Dinosaur, a leading Manchester
based integrated comms agency with a focus on retail. Dinosaur has
been delivering retail programmes for The Co-operative since 2004, and
works with other national retailers such as Pets at Home and Hobbycraft.
Nigel Flack is the founder of Smile Machine, a leading Shoreditch
mobile agency. Smile Machine works with global brands on
strategically based mobile platforms and programmes. Prior to
founding Smile Machine in 2010, Nigel was the Technical Director at
Dare, and has served as a management consultant for McKinsey.
Paul English is a Director of Strategy and Innovation, formerly of
Ogilvy and Sapient Nitro. He has spent the last 18 years helping clients
leverage innovation to develop stronger bonds with their customers.
Our
team

13. If you would like to find out more about iBeacons
or request a demo then get in touch…
London
Tim Moorhouse
Head of New Business
email: tim@beaconnect.co.uk
mob: 07889 180 394
tel: 0207 060 5100
Manchester
Karen Roberts
New Business Developer
email: karen@beaconnect.co.uk
mob: 07539 106 580
tel: 0161 831 0831