Augmented Reality insights and examples

1. Augmented Reality (AR)
-Bridging digital and physical realities
By : Jitesh Nahar

2. Definition
• Augmented Reality(AR) is a field of
computer research which deals with
the combination of real-world and
computer-generated data.

3. Characteristics of AR
• Combines real and virtual images
• Both can be seen at the same time
• Interactive in real-time
• The virtual content can be interacted with
• Registered in 3D
• Virtual objects appear fixed in space

4. Market Size
of AR
Worldwide

5. How does it works?

6. Example (IKEA)

7. Example (Become Iron Man)

8. Examples (Pokemon GO)

9. Future Scope • Superior Product Presentation
• Enhanced Customer Engagement
• Increasing Customer Interest
• Higher ROI
• Virtual In-Store Shopping Experience
E-Commerce
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

10. Superior Product Presentation
• E-Commerce business will soon adopt AR
• Customers will be able to visualise and understand product features
• Increase conversion rate and decrease return rate
• AR can narrow the conversion rate for online shoppers as compared to
physical stores
• Examples : IKEA, Converse, L'Oréal (Makeup Genius, 2014)
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

11. Enhanced Customer Engagement
• AR keeps customers engaged by visualising the product
• 40% of customers are willing to pay more if they get they can experience
product
• Creates a sense of presence virtually
• Virtual Experience creates 27% higher emotional engagement than normal
presentation of product
• Research conducted by YuMe and Nielsen
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

12. Increasing
Customer Interest
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

13. Higher ROI
• Currently cost of producing AR content is quite high for regular e-
Commerce Business
• In 2014 600 million dollars spent on AR Advertising and it will reach to 12.8
Billion dollars by 2020.
• AR will help to increase brand value
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

14. Virtual In-Store Experience
• Customers can have in-store experience right from their home
• Big companies like Alibaba and Google are investing in the field of AR
Source : http://www.bitmascot.com/why-ar-is-the-future-of-ecommerce/

15. Conclusion
• AR opens a new horizon for advertising, branding, product promotion and
customer acquisition.
• Focus is on turning these possibilities into reality