Rob Dyson, PR Manager, Whizz-Kidz Explore and understands the components of a successful digital communications and social media campaign for the small organisation Learn about the free digital platforms and services available to use for your campaign Discover networks of support, funding and how to enlist pro-bono support from digital agencies and business Learn from collaborations between small third sector organisations pooling resources for social media campaigns in communications, lobbying and fundraising

1. A step by step guide to developing your small organisation’s digital communications and social media campaign on a shoestring budget

5. Modern day Tupperware party?

6. Create your viral loop

7. By telling your stories - everywhere

8. Grow your ‘Tupperware champions’

9. Smash your broadcast channel

10. ‘cos it’s about relationships

11. Influence the influencers

12. Everybody’s talking at me

13. So talk back

14. Nurturing a Facebook community

15. opening a space for peer to peer advice & debate

16. Marry offline comms with online networks

17. Reference pop culture…

18. …to create an appetite for your own work…

19. Spread conversations across networks -

20. Your campaign toolkit

21. Free portable podcasting

22. campaigning from the field

23. Title & tags Share & embed Relevant pic Locate Detail

24. : host campaign materials, posters, user-work, press coverage: anything

25. Sharing stories directly on Flickr Fin’s mum: “If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… “And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”

26. Annotate objects within pictures Add url links Tag people & add playful tags

27. : be innovative

28. Building narrative into tweets

29. Polling opinion of our followers… “to be truthful its very imaginative! good thinking by the whizz-kidz team *APPLAUSE*” twitter.com/jamandcheese “Nice one. Will certainly get the attention of your target audience!” twitter.com/rachelbeer “Great poster Could you do one for the ladies?” Childsi, Child's i Foundation 234 views on Flickr - within 3 days - spread via Twitter

30. : give voice to users & supporters

31. Jess, London Marathon Co-ordinator, set up “Jess Whizz-Kidz” Facebook profile to connect all of our London Marathon runners

32. Samepoint & Twitter search

34. mediauk.com

36. Myriad of groups, pages, & fundraisers out there

37. Pixel Project: devolving effort for global & local impact

39. In Summary Be real – be trustworthy and conversational Recognise the smallest community fundraiser up to the biggest corporate partner; everyone matters and goodwill spreads. Staff and users are storytellers too – how can you use conversation to ‘market’ – and fundraise?

41. Photo credits 1 Tupperware box http://www.bobpiper.co.uk/2009/07/defying_the_edgbaston_drinks_b/ Tupperware party http://blogs.wsj.com/buzzwatch/2008/04/04/news-roundup-yes-relevance-matters-tupperware-parties-for-cars/ Broadcast is dead http://www.flickr.com/photos/lordbigfire/1351793772/ Relationships http://www.danielbattams.com/

42. Photo credits 2 Toolkit http://www.flickr.com/photos/50126996@N05/4603636683/ IPhone mic http://www.flickr.com/photos/ourmaninside/3365531076/ Oxfam tattoo http://www.flickr.com/photos/oxfamdeutschland/4926613482/ Plural Tupperware boxes http://exhibitions.cooperhewitt.org/Design-USA/designer/38 Best Stories belong to you Lastminute.com Metro newspaper advert

43. Thanks for listening. Let’s talk robdysonpr.com twitter.com/robmdyson @whizzkidz