Alex Morrison, Managing Director, Cogapp
Find out what works (and what doesn’t)
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Case studies including patient support, a military history charity and a public campaign
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When Staff and Researchers Leave Their Host Institutionlisbk
When staff and researchers leave their host institution, it is important to ensure they can continue their professional work and engage with their communities. They should develop lifelong skills to manage their digital assets, publications, and online identities beyond their institution. Institutions could help more by providing training and support for staff transitioning away, and ensuring important digital content is not lost.
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This document summarizes a presentation about charity websites, fundraising, and live website reviews. The presentation covers the importance of relationships over technology for donors, the next generation of online philanthropy including social networking and people-to-people fundraising. It provides tips for online basics, tools, and establishing an effective online presence including collecting contact information, communicating with supporters, and online giving. Statistics on online giving growth are presented. The presentation concludes with a question and answer session and live website review.
Accessibility digital by default presentation for digital futures 2012Alison Smith
What does digital default mean in terms of digital access for disabled and deaf people? Only 41% are online. This presentation highlights many of the issues and offers some solutions.
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See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
Brian kelly: Open practices for the connected researcherOpenExeter
Here are a few tips for knowing when to say "no" to opportunities:
- Be realistic about your time and capacity. Don't overcommit if you know an opportunity will be too time-consuming.
- Consider whether the opportunity truly interests and engages you. Saying no to things you're not passionate about frees up time for more meaningful work.
- Watch for scope creep. Be wary of opportunities that start small but could expand significantly without clear boundaries.
- Learn to delegate when possible. This can help manage your workload without turning things down outright.
- It's okay to say no just to maintain a work-life balance. Don't feel obligated to accept everything at the expense of
The document discusses the rise of participatory medicine and engaged patients connecting online. It describes how the author ("ePatientDave") became involved in online patient communities after being diagnosed with late-stage cancer. It advocates that healthcare professionals engage authentically in online conversations with patients and establish a role as an influencer to provide value to patient communities.
Acelacare aims to provide do-it-yourself healthcare through a mobile platform. The platform would allow users to self-diagnose and treat common medical conditions using connected diagnostic devices without visiting a doctor. It was founded by Patricia Salber, an experienced healthcare entrepreneur, and Akshar Kharebov, a mobile technology entrepreneur. They plan to develop an AI-powered virtual doctor to assess patients via questions and integrate diagnostic data to provide treatment recommendations over video calls if needed. The goal is to improve access to care and reduce costs by enabling self-care. Acelacare is currently in the early conceptual stage of development.
When Staff and Researchers Leave Their Host Institutionlisbk
When staff and researchers leave their host institution, it is important to ensure they can continue their professional work and engage with their communities. They should develop lifelong skills to manage their digital assets, publications, and online identities beyond their institution. Institutions could help more by providing training and support for staff transitioning away, and ensuring important digital content is not lost.
This document summarizes a seminar on amplified events hosted by UKOLN. The seminar introduced the concept of amplified events and their benefits, discussed how to consume and provide amplified content, and shared UKOLN's experiences with amplification. Challenges of amplification like resources, quality, and technology issues were also addressed. Attendees were encouraged to think about how they could apply the lessons to their own work.
Ted Hart 2 P M June 15 2009 Digital Leap Live Website ReviewDigital Leap
This document summarizes a presentation about charity websites, fundraising, and live website reviews. The presentation covers the importance of relationships over technology for donors, the next generation of online philanthropy including social networking and people-to-people fundraising. It provides tips for online basics, tools, and establishing an effective online presence including collecting contact information, communicating with supporters, and online giving. Statistics on online giving growth are presented. The presentation concludes with a question and answer session and live website review.
Accessibility digital by default presentation for digital futures 2012Alison Smith
What does digital default mean in terms of digital access for disabled and deaf people? Only 41% are online. This presentation highlights many of the issues and offers some solutions.
Slides for a talk on "Open Practices for the Connected Researcher" given by Brian Kelly, UKOLN at the University of Exeter on 23 October 2012, as part of a series of Open Access Week events held at the university.
See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
Brian kelly: Open practices for the connected researcherOpenExeter
Here are a few tips for knowing when to say "no" to opportunities:
- Be realistic about your time and capacity. Don't overcommit if you know an opportunity will be too time-consuming.
- Consider whether the opportunity truly interests and engages you. Saying no to things you're not passionate about frees up time for more meaningful work.
- Watch for scope creep. Be wary of opportunities that start small but could expand significantly without clear boundaries.
- Learn to delegate when possible. This can help manage your workload without turning things down outright.
- It's okay to say no just to maintain a work-life balance. Don't feel obligated to accept everything at the expense of
The document discusses the rise of participatory medicine and engaged patients connecting online. It describes how the author ("ePatientDave") became involved in online patient communities after being diagnosed with late-stage cancer. It advocates that healthcare professionals engage authentically in online conversations with patients and establish a role as an influencer to provide value to patient communities.
Acelacare aims to provide do-it-yourself healthcare through a mobile platform. The platform would allow users to self-diagnose and treat common medical conditions using connected diagnostic devices without visiting a doctor. It was founded by Patricia Salber, an experienced healthcare entrepreneur, and Akshar Kharebov, a mobile technology entrepreneur. They plan to develop an AI-powered virtual doctor to assess patients via questions and integrate diagnostic data to provide treatment recommendations over video calls if needed. The goal is to improve access to care and reduce costs by enabling self-care. Acelacare is currently in the early conceptual stage of development.
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1) Public awareness at ILRI aims to increase support and impact for ILRI and partner work through engagement with targeted public audiences to influence policy and empower communities.
2) Effective public awareness marries evidence-based stories to different media like publications, communications, and ILRI's brand. High-quality products aligned with high-quality communications are emphasized.
3) Public awareness must remain relevant by engaging publics and facilitating discussions around ILRI's work, like research on
The document summarizes a study tour to London by the Communications Association of Trøndelag from August 31st to September 3rd 2011. The tour included presentations on reaching different community groups with safety messages from the London Fire Brigade, the origins of the financial crisis from Nigel Green, and developing successful online communities. Other events included press handling strategies from London 2012 and strategic communications in the UK sustainability industry from Futerra.
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Public awareness: What is it? Why do it? How to do it? ILRI
This document provides an overview of public awareness efforts at the International Livestock Research Institute (ILRI). It discusses what public awareness is and is not about at ILRI, including increasing support for ILRI and partner work. Examples of effective public awareness products and campaigns are given. The importance of story, quality, and relevance are covered. New trends in public awareness like engaging publics rather than just informing them are mentioned. The document concludes with reflections on priorities and next steps to better promote ILRI's work publicly.
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
This document summarizes a presentation by Julie Harris on digital marketing and fundraising. Some key points covered include:
1) The importance of having clear objectives and activities in a digital marketing/fundraising plan that are focused and fit with overall organizational plans and strategy.
2) Regularly reviewing digital marketing efforts to check return on investment and measure metrics like usage, comments, and follower analysis.
3) Barriers still exist to internet usage, with some populations like those over 65 and in social housing being less likely to use the internet. However, benefits can include increased communication and confidence once connected.
4) Different types of social media were highlighted as tools for outreach, advocacy, and fundraising,
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This document discusses making the business case for public engagement. It provides an overview of the organization Involve, which focuses on public and stakeholder engagement. It discusses how public dialogue can help improve policymaking in science and technology. While the costs of engagement projects are small compared to the fields they influence, not doing engagement can be far more costly due to public opposition or conflict. The document outlines tools and approaches for articulating the rationale for engagement and valuing its costs and benefits.
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This document provides guidance on using social media and communication tools effectively for patient organizations. It discusses how to create an online voice, examples from successful patient ambassadors, lessons from their experiences, and techniques for working smart with limited resources. Specific strategies and examples are provided for creating a meaningful brand difference, positioning an organization, running typical awareness and advocacy campaigns, and leveraging tools like social media, websites, videos, and crowdfunding campaigns.
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Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
HP is the world's largest technology company operating globally in over 170 countries. It applies new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way customers live and work. For public sector organizations, HP combines its full portfolio and alliances as well as worldwide experience and technologies to create cost-effective, innovative solutions.
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This document summarizes a presentation given at the DODASSMC Conference in Arlington, VA on April 21, 2011 about how government agencies can build audience and increase engagement. The presentation outlines a 10 step approach to building audience that includes identifying goals, defining success metrics, enlisting stakeholders, partnering with experts, developing community and content strategies, launching initiatives, actively engaging the community, and measuring results. It also provides 6 tips for increasing engagement, such as connecting with members, educating audiences, empowering feedback, keeping members energized and enforcing guidelines to enhance the community experience over time.
This document provides an overview of a presentation on using social media for social good. The presentation covers the social media ecosystem, core values and strategy alignment, metrics and analytics, cause campaigns that worked, steps to activate supporters, and community tools for social change. It includes case studies of successful advocacy campaigns and exercises for attendees. The goal is to help attendees understand how to effectively leverage social media to support their causes and organizations.
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1. The Emerging Art & Science of
Engagement
14th June 2010 / www.cogapp.com
2. Presenter Agenda
Alex Morrison - / Introduction
Managing Director / Engagement and the Digital Revolution
alexm@cogapp.com
/ Four Case Studies
@Alex__Morrison / Five Principles
/ Questions
www.cogapp.com
3. Cogapp
Founded in 1985
35 professional staff
Offices in Brighton and New York
Museums • Publishing • Charities • Public Sector
• Culture, Media & Sport
Our practice deals with technology, people and
organisations to deliver long-lasting results
5. Engagement
Many people may care about
your cause but reaching them
via conventional media is difficult
and expensive.
6. Engagement
Engagement is Relationship + Action
Action is what we want i.e. participation, support,
donations, sponsorship campaigns, shopping,
subscriptions....
Action depends on relationship
Digital media reduces cost and increases capacity for
relationship (and therefore action)
7. Engagement
A few weeks ago I saw a TV programme about the
English National Ballet
I went on their website and signed up for their e-mail list
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9. Engagement
This feels like a perfect example of digital engagement
English National Ballet has gone from nothing to being
able to ask me for £150
The cost to them is almost nothing
Everyone who buys a ticket via this e-mail contributes
£150 and self-identifies as a potential top-tier supporter
Even if I don’t sign up, I have a positive experience - it’s
always nice to be asked to a party
10. The Digital Revolution
Anyone who has any doubts about the importance
of digital media should review the following chart
13. Kidney Patient Guide
Renal failure is essentially incurable
Treatment (dialysis) is enormously expensive
Patients do not feel direct benefit from medications and
self-management
Patients who are better informed do better with self-
management and have better outcomes (and are less
expensive to support)
14. Kidney Patient Guide
Initially funded by Wellcome Trust to look at medical
animation for patient information
User base was a renal clinic in Wrexham
Scope quickly expanded to cover all aspects of patient
experience
Project launched 1999
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18. Kidney Patient Guide
Project always included an element of social media -
a bulletin board
Community carefully curated at start by project team
including clinician
Now essentially self-managing
Volunteer moderators
Technical and admin assistance from Cogapp
19. Kidney Patient Guide
Original board had to be replaced in 2004 (hacked)
Currently 2,322 registered users on new board
44,557 posts on 5,183 topics
Top post has been viewed 267,596 times
34 current users have made more than 100 posts
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24. Kidney Patient Guide
Virtual user community has taken itself into the real
world
They organise meetings and have done a sponsored walk
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28. Kidney Patient Guide
Our challenge now is to turn
success into funding and growth
We’re delivering value but potential funders don’t
yet recognise it
30. ICONS of England
Campaign of public engagement funded by Culture
Online
Asking the question: What are the icons of England in
the 21st century ?
Wider purpose was to get people to engage with public
culture
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34. ICONS of England
Launch based on an old-fashioned PR campaign
On the day (6 Jan 2007) we had coverage in every
national newspaper except the FT
Worldwide coverage included the Hindustan Times and
the Chicago Tribune
The New Zealand prime minister gave us a mention
The Sun nominated their own Icons: including Jordan’s
boobs, Chicken Tikka Masala, St George’s Cross,
Blackpool Tower, Chips and 12 pints of lager
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36. ICONS of England
ICONS was ambushed by the fox hunting lobby
We managed our way to an honourable draw
37. ICONS of England
A key part of our strategy was collaboration
ICONS worked with 39 partner organisations on joint
projects and promotions
Notably Mencap, Age Concern and the Enviroment
Agency
42. ParaData
A living archive for the men and women of Airborne
Forces
Regimental and official archives of the Parachute
Regiment plus personal contributions
Turning the museum inside out
Launched in December 2008
Originally a subscription service costing £15
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46. ParaData
Traffic is up 80% on previous year
Facebook connection now up and running
Connection via Facebook to real world events at
Duxford
47. ParaData
1,600 registrations in last year
3% of registering users donate on registration
Registration accounts for about 50% of donations
Average donation is £12.79
Additional income from print-on-demand sales
48. ParaData
Our challenge now is to reach the wider
Airborne Forces community and increase
income
50. Case Study: Ai Weiwei
Ai Weiwei is a Chinese contemporary artist, architect,
political activist and blogger
One of the most prominent figures in Chinese
contemporary art - think ‘Damien Hirst with a political
agenda’
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56. Case Study: Ai Weiwei
The One-to-One installation at Tate Modern which
accompanied the Sunflower Seeds exhibit generated
about 100 videos per day over roughly 200 days - a total
of 22,947 videos
All content was echoed on to the Tate website along with
Ai Weiwei’s replies
Twitter hashtag also established and video postings
echoed to the hashtag #tateaww but...
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58. Case Study: Ai Weiwei
Our challenge now is to get Ai
Weiwei out of jail
Note that Twitter content may evaporate and you
won’t necessarily get any analytics (ditto Facebook)
60. Five Principles
1. Be engaging
2. Be engaged
3. Be authentic
4. Be agile
5. Be serious
61. Principle 1: Be engaging
Put users/customers/community at the heart of all your
work
Go where they are and engage with them there
Take the virtual into the real and vice versa
Partner with related organisations to reach their
communities
Good content, usability and hygiene are key
62. Principle 2: Be Engaged
The next challenge for organisations is to operationalise
digital media
Develop computer literacy throughout the organisation
No-one is (fully) computer literate - we’re all learning
Join, attend, train, evangelise
Most of all... take part
63. Principle 3: Be Authentic
Don’t pretend to be something you are not
Stand for something and speak from the heart
People respond to your sense of seriousness and purpose
64. Principle 4: Be Agile
Throw spaghetti at the wall
When it sticks you know you’re on to something - invest
in that
Use the method of ‘Lean Start-Ups’
Do ‘customer development’ as well as ‘product
development’
NB: Good infrastructure is a pre-condition for agility
(staff, management, systems, content assets)
65. Principle 5: Be Serious
These are hard times and your costs are certain
Make sure that the value you create is also certain
Value is only real if it matters to your decision makers
Establish, create and measure value
66. Five Principles
1. Be engaging
2. Be engaged
3. Be authentic
4. Be agile
5. Be serious
Establish, create and measure value