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Dean Benton, Director of Marketing and Communications, RAF Benevolent Fund
Ann-Mari Freebairn, Head of Communications, RAF Benevolent Fund
Insights and lessons from the RAF Benevolent Fund’s ‘1940Chronicle’ social media campaign:
• Learn how the charity is using social media to move beyond the stuffy image associated with many established military charities and helping to re-position itself as a modern Service charity.
• Learn how the charity’s social media activity is attracting a new and younger generation of supporters as well as increasing online donations.
• Discover the benefits of integrating your on and off-line PR activity to create greater impact and expand the reach of your campaign.