2. The brief
•
To create a digital campaign consisting of
Social Media, banners and a website.
3. The objective
•
To increase the number of visitors at
Amanavana Spa Resort, Coorg.
4. Geek’s strategy
Geek Creative came up with a new campaign called #SpellboundAtAmanvana to bring out the beauty of Amanvana and Coorg.
5. The idea:
To encourage people to see the beauty of Coorg and Amanvana and to urge them to capture a beautiful moment with a photograph.
6. The #SpellboundAtAmanvana
Campaign:
A
#SpellboundAtAmanvana campaign
Facebook was created, which spoke
for
about an
Enchanted Forest and the Midas touch were
created to bring out mysticism and magic of
Amanvana.
7.
8.
9. The #SpellboundAtAmanvana
Creatives:
A #SpellboundAtAmanvana hashtag was started and creatives of photographs of Amanvana and Coorg were put up as Facebook creatives.
This way, we encouraged visitors to send us
pictures and we put them up in a poloroid-
template design with Instagram-like effects for
creative consistency.
14. Banners:
Creatives: A series of web banners were created to support Social Media, get more hits on the website, and thereby facilitate more bookings at Amanvana.
15.
16. Amanvana Website
A website which depicted the beauty of Amanavana and Coorg was created which is responsive in nature.
•