Going Viral –Building an online mass-movement behind your messages

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David Wood, Digital Media Officer, Meningitis Trust

Richard Hudson, Digital Media Manager, Meningitis Trust

Insights and lessons from the Meningitis Trust will help you discover the secrets of developing and communicating powerful messages virally.

Discover what platforms and mediums to utilise in viral campaigns and how to turn the success into increased brand awareness, supporters and engagement.

Explore what to use viral campaigns for and how to develop powerful content with impact, even on a tight budget.

Learn how the Trust has embraced many digital channels and empowered its team to help achieve the organisation’s goals.

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  • Going Viral –Building an online mass-movement behind your messages

    1. 1. Building an online mass movement<br />Richard Hudson & David Wood<br />@MeningitisTrust<br />
    2. 2.
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    7. 7. Results<br />24,750+ YouTube views<br />130+ YouTube likes<br />17 comments on YouTube<br />40 comments on Engadget<br />21 Diggs & 18 comments<br />3,500+ view of Facebook tab<br />370 Facebook likes<br />177 new Twitter followers<br />600+ Tweets<br />30+ press coverage<br />30+ blogs<br />
    8. 8.
    9. 9. Integrated campaign<br /><ul><li> 27 tailored press releases
    10. 10. Call out to staff
    11. 11. Facebook and Twitter promo</li></ul>Sarah & Laura<br />April & Carol<br />Pete<br />Sam<br />Catherine Hill <br />Lucy<br />Sue & David<br />Robin<br />Sarah<br />The Carrolls<br />Sue<br />Becky<br />Jackie<br />Nia<br />LisaJayne<br />Daniel<br />Malcolm<br />Annmarie and Lee<br />
    12. 12.
    13. 13. Message that motivates<br />
    14. 14.
    15. 15. Results<br />Campaign pages shared on social media over 150 times<br />5 new stories in our forums, <br />Signs & symptoms web page visits: 13,262 (9,732 new)<br />9,000+ views of Sue’s video message page<br />Supporters’ video stories 1,700+ views<br />9,119 Facebook impressions, with 28 comments, 38 likes<br />
    16. 16.
    17. 17. http://charliecheekychops.blogspot.com/<br />
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    21. 21. Results<br />150,000+ visits to blog<br />300+ celebrities have RT’d<br />Inc. Cindy Crawford, George Michael, John Prescott, Chris Evans, Eddie Izzard.<br />Total eyeballs reached 37 million+<br />Top ten referring site to meningitis-trust.org<br />
    22. 22.
    23. 23. The Tweet<br />
    24. 24.
    25. 25. The viral effect<br />

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