2. Facebook
Fans
Average Engagement Rate
Average Reach
Posting Frequency
Content Types
Content Themes
Copywriting
Community Management
3,176
3%
108
Random
Images / Carousel (with landing page)
News, Sample articles, Features (people or companies)
No arabic, Professional and Informative
Low engagement therefore no community management.
28% response rate. 131 days average to respond
3. OVERVIEW
No community management on the page
Posting is random and does not follow a timeline
Visual quality is not on par as some images are pixelated, lacks creativity and is
repetitive
Content feature articles and people covered in the magazine but does not promote
the magazine itself
Copies are too long and technical, this may cause the audience to skip the content
Net followers remain unchanged for the past year
Boosted posts are targeted to everyone
0 3 S I N A I D E S I G N E R S
4. RECOMMENDATIONS
Boosted posts are very broad and need to be defined
Unrelated posts and tags should be deleted by community management
Define audience to create content strategy
Create content strategy
Create 3 or 4 content pillars and stick to them (interview, success story, etc)
Use a specific tone according to the market's preference in all platforms
Boost page to gain organic likes and followers within the UAE
Create other Emirates Projects social media platforms and integrate them
0 3 S I N A I D E S I G N E R S
5. COMMUNITY
MANAGEMENT
Increasing brand loyalty / Retaining clients
Win over prospects
Networking with featured clients and integrating
with them digitally
Getting valuable feedback
Increasing brand awareness/presence
Why community management is important
T P G M E D I A
A post tagged to Emirates Projects page about colon
and rectum ulcers since January 2017. With no
community management, these unrelated posts will
have a negative impact on the Emirates Projects page
6. AUDIENCE The difference target marketing can make
T P G M E D I A
+260 Reach
+33 Engagement
+19 Page clicks
+8 Page likes
All this for the same amount
of money while aiming the right
audience
Old boost, targeting everyone
New boost, targeting
specified audience
