7. i) Market Penetration Strategy
ii) Market Development
Strategy
iii) Product Development
Strategy
8. This strategy involves selling existing
products or services to
existing markets.
e.g. a holiday resort
( khanvel resort Silvassa)
9. This strategy involves selling
existing products or
services to new market.
E.g. McDonald, Coca Cola,
Pepsi achieved growth
through global expansion.
10. This strategy involves developing new
products for existing
market or for new market.
e.g. Apple Incorporation
develop new products like
Mac book, I pod, I pad,
I Phone, etc.
14. It can be Forward Integration
or Backward Integration.
15. A company expands its
activity by acquiring
distribution
channel/distributors.
The company moves
closer to customer.
16. A company expands its
activity by acquiring
suppliers of raw materials/
suppliers.
The company moves closer
to suppliers of raw
materials/ inputs.
17. A company expands its activities
by introducing new products/ new
product lines which are related to
a certain extent to the
current/existing line of business.
E.g. A company (LG)
manufacturing A/C expands and
manufacture Refrigerator.
18. In concentric diversification
indirectly related to its
existing line of business
through process, technology
or marketing.
29. 1. Effective Communication with all
stakeholders.
2. Availability of resources ( raw materials,
men, money, machinery, technology, etc)
3. Dynamic and creative leadership at the TOP
4. Long-term approach
5. Review of the situation
6. Support from various parties
7. Viability of business
8. Planning and Control
32. STEP 1: Setting-up of a Turnaround committee
2. Identify the real causes of losses
(a) Internal causes/reasons
(b) External causes/reasons
3. Investigation of causes (thoroughly/ completely)
4. Framing alternative solutions
5. Analysis of Alternatives
6. Selection of Best Alternatives
7. Communication of Turnaround strategy to all
parties. (Shareholders/regulators/lenders)
8. Arrangement and Allocation of resources
9. Implementation 10. Review
