This document discusses various corporate level strategies including growth, retrenchment, and combination strategies. It outlines internal and external growth strategies such as market penetration, market development, product development, and diversification. Diversification includes vertical, horizontal, concentric, and conglomerate diversification. External growth strategies include joint ventures, mergers and acquisitions, and takeovers. Retrenchment strategies involve divestment and liquidation. Combination strategies bring together elements of growth and retrenchment. The document also discusses turnaround strategies and provides steps to implement a turnaround.

1. Corporate level strategy
Stability
strategies
Expansion strategies Retrenchment strategies
Combination
strategies
No change
strategies
Pause/proceed
with caution
strategies
Profit strategies
Concentration
Integration
Diversification
Cooperation
Internationalization
Digitalization
Turnaround
Divestment
Liquidation
Simultaneous
Sequential
Combination
of both

2. I. GROWTH
STRATEGY

3. II .
RETRENCHMENT
STRATEGY

4. III.
COMBINATION
STRATEGY

5. I. GROWTH
STRATEGY

6. (A) INTERNAL
GROWTH
STRATEGIES

7.  i) Market Penetration Strategy
 ii) Market Development
Strategy
 iii) Product Development
Strategy

8.  This strategy involves selling existing
products or services to
existing markets.
e.g. a holiday resort
( khanvel resort Silvassa)

9.  This strategy involves selling
existing products or
services to new market.
E.g. McDonald, Coca Cola,
Pepsi achieved growth
through global expansion.

10.  This strategy involves developing new
products for existing
market or for new market.
e.g. Apple Incorporation
develop new products like
Mac book, I pod, I pad,
I Phone, etc.

11. (B)
DIVERSIFICATION
STRATREGY

12. Diversification =
entering into new
business/products

13. (A)Vertical Diversification
(B)Horizontal Diversification
(C)Concentric Diversification
(D)Conglomerate
Diversification

14.  It can be Forward Integration
or Backward Integration.

15. A company expands its
activity by acquiring
distribution
channel/distributors.
The company moves
closer to customer.

16. A company expands its
activity by acquiring
suppliers of raw materials/
suppliers.
The company moves closer
to suppliers of raw
materials/ inputs.

17.  A company expands its activities
by introducing new products/ new
product lines which are related to
a certain extent to the
current/existing line of business.
 E.g. A company (LG)
manufacturing A/C expands and
manufacture Refrigerator.

18.  In concentric diversification
indirectly related to its
existing line of business
through process, technology
or marketing.

19. A conglomerate consists
of several diversified
businesses.
For example TATA
GROUP OF COMPANIES.

20. (B) EXTERNAL
GROWTH
STRATEGIES

21. 1. JOINT VENTURES OR
COLLABORATIONS
2. Merger and
Amalgamation ( M & A )
3. Takeover and
Acquisitions

22. (A) DIVESTMENT
STRATEGY
(B) LIQUIDATION
STRATEGY

23. SELLING/DROPPING
SOME OF THE
PRODUCTS, MARKETS
OR BUSINESSES TO
OTHERS.

24.  TOTAL/COMPLETE CLOSE
DOWNOF THE BUSINESS
 WINDING UP OF THE COMPANY
A) VOLUNTARY WINDING UP
B) COMPULSORY WINDING UP

25. TURNAROUND
STRATEGY

26. QUESTION-1

27. “Turnaround means
transformation of a
loss-making unit into
a profitable one”

28. APPLE INCORPORATED.
GENERAL MOTORS
STARBUCKS
FedEx.
IBM

29.  1. Effective Communication with all
stakeholders.
 2. Availability of resources ( raw materials,
men, money, machinery, technology, etc)
 3. Dynamic and creative leadership at the TOP
 4. Long-term approach
 5. Review of the situation
 6. Support from various parties
 7. Viability of business
 8. Planning and Control

30. QUESTION-2

31. STEPS IN
TURNAROUND
STRATEGY

32.  STEP 1: Setting-up of a Turnaround committee
 2. Identify the real causes of losses
(a) Internal causes/reasons
(b) External causes/reasons
3. Investigation of causes (thoroughly/ completely)
4. Framing alternative solutions
5. Analysis of Alternatives
6. Selection of Best Alternatives
7. Communication of Turnaround strategy to all
parties. (Shareholders/regulators/lenders)
8. Arrangement and Allocation of resources
9. Implementation 10. Review