IB and its nature

1. INTERNATIONAL BUSINESS
AND ITS NATURE
Presented By:-
Jishnu K

2. International Business Meaning
International business implies the conduct of business activities
beyond the national boundaries.

3. Nature of International Business
1) International business houses need accurate information to make
an appropriate decision.
2) International business need not only accurate but timely
information.
3) The size of international business should be large in order to have
impact on the foreign economies.
4) Most of the international business houses segment their markets
based on the geographic market segmentation.

4. 5) International markets present more potentials than the domestic
markets. This is due to the fact that international markets are wide in
scope, varied in consumer tastes, preferences and purchasing abilities,
size of the population etc.
6) Wider scope
IB involves international marketing, international investments,
management of foreign exchange, procuring international finance from
IMF, IBRD, IDA etc., management of international human resources,
international strategic management and the like.
7) Inter country comparative study
IB studies the business opportunities, threats, consumer’s preferences,
behavior, cultures of the societies, employees, business environment
factors, manufacturing locations, inputs and HR management practices.

5. Thank You…