General Motors presented a grand strategy for the company that included four main alternatives: stability, growth, combination, and retrenchment. The strategies were mapped based on market growth and competitive position. Growth strategies included market penetration, market development, product development, and integration approaches like backward, forward, and horizontal integration. Diversification could be concentric, horizontal, or conglomerate. The presentation analyzed GM India's product lineup, branding, and proposed a three pillar marketing strategy focusing on integration, partnerships and sustaining efforts.

1. General MotorsSIMERGrand strategy for GMPresented by-ReenadewanganShiladityasenguptaRashminidhisahuPrahladSahuShashiBhagatPratikshadewangan

2. IntroductionGrand strategies , often called master or business strategies, is an extension of the existing BCG matrix which helps determine the strategies which can be adopted for a particular set of situations and provide basic direction for strategic actionsIndicate the time period over which long-range objectives are to be achievedFirms involved with multiple industries, businesses, product lines, or customer groups usually combine several grand strategiesAny one of these strategies could serve as the basis for achieving the major long-term objectives of a single firm

3. Four AlternativesStabilityTo remain in the same size orTo grow slowly and in a controlled fashionGrowthInternal growth: can include development of new or changed productsExternal growth: typically involves diversification – businesses related to current product lines or into new areasCombination -It involves deliberate use of different strategies for different units or divisions at the same time or chronological use of different strategies over the period of time.Retrenchment -The organization goes through a period of forced decline by either shrinking current business units or selling off or liquidating entire businesses.

5. Fig. 8-5: Model of Grand Strategy ClustersRapid Market GrowthMarket Development

6. Market Penetration

7. Product Development

8. Forward Integration

9. Backward Integration

10. Horizontal Integration

11. Concentric Diversification

12. Market Development

13. Market Penetration

14. Product Development

15. Horizontal Integration

16. Divestiture

17. LiquidationStrong Competitive PositionWeak Competitive PositionIIIIIIIVRetrenchment

18. Concentric Diversification

19. Horizontal Diversification

20. Conglomerate Diversification

21. Divestiture