FOUNDATION OF HUMAN BEHAVIOUR

1. AAC602 APPLIED BEHAVIOUR CHANGE
Unit 1 Foundation of Human Behavior
Nature and Dimensions of Behavior and Behavioral
Change
Psychology: Definition, Meaning and Nature
Different Branches of Psychology and their relationship
with Extension
Dr. Arpita Sharma Kandpal
Assistant Professor, Dept of Agril Comm, College
of Ag, GBPUA&T, Pantnagar

2. Defining Psychology
 Greek Words: Psyche and Logos
 Psyche: Soul, Mind, State of change from time to time leading subsequent changes.
 Logos: Rational discourse of a study, Science.
 Psychology is defined as Science of Human Behviour. [Bowers, 1911]
 The Science of Behaviour. [Watson, 1913]
 Psychology is the scientific study of the activities of individual in relation to his
environment. [Woodworth and Marquis, 1948].
 Psychology is scientific investigation of behavior. [Munn, 1967].

3. Behavior
 Any Manifestation of life is activity. [Woodworth, 1948]
 Behaviour: Conative, Cognitive, Affective
 All segments of human behavior: Conscious, subconscious, unconscious, inner
experience and covert behavior.
 Behavior is comprehensive to cover all the life activities and experiences of all the
living organism.

4.  Conscious Behaviour: Those aspects of human personality of which only the person
himself is aware.
 Memories, Imaginations, Pleasures, Pains, Fears, Dreams, Values.
 Unconscious Behaviour: Those activities of an organism which can be observed by
another person.

5. Nature of Psychology
 Observation
 To find the fact
 Empirical [Collect the facts by direct observation].
 Verifiability: Add Reliability and Accuracy.
 Systematized body of knowledge, obtained by careful observation, measuring event and proven facts.
 Psychology is a science and properly trained psychologists are scientist who uses scientific methods
and information resulting from scientific investigation.
 Cause and effect relationship.
 Search for truth.
 Method of systematic inquiry and scientific approach.
 Categories: Normative and Positive
 Normative: Ought to be. Ethics, Logics, Philosophy.
 Positive: What is?, Psychology
 Is a positive science which enables us to study the behavior of a living organism in relation to his
environment.

6. Branches of Psychology
 General Psychology: Deals with fundamental rules, principles and theories of the
subject in relation to the study of behaviour of normal adult human being.
 Clinical Psychology: Abnormality and maladaptation of behaviour.
 Physiological Psychology: Internal environment and psychological structure of
the body, brain, nervous system and functioning of the glands in relation to the
conative, cognitive and affective behaviour of the human being.
 Social Psychology: Study of human behaviour in relation to his social
environment.
 Industrial Psychology: Study of human behaviour in relation to the situations and
environment prevalent in the industrial World.

7.  Experimental Psychology: Ways and Means of carrying out psychological
experiments following scientific methods in controlled or laboratory situations.
 Child Psychology: Study of behaviour and process of growth and development of
Children from birth to the beginning of the period of adolescence.
 Adult Psychology: Study of human behaviour of adults. Growth and Development
of their personality, interest, aptitudes, attitude.
 Educational Psychology: Study the behaviour of learner with respect to educational
environment.

8.  Para Psychology: Telepathy, Extra Sensory Perceptions, Rebirth.
 Development Psychology: Growth and Development of human being at all stages
of life. Conception till death.
 Cognitive Psychology: Process and products of growth and development of
cognitive abilities and capabilities of human being.
 Experimental Psychology: Means of carrying out Psychological experiments in
controlled or laboratory situation.
 Geo Psychology: Describe and analyses the relationship between physical
environment, particularly weather, climate, soil with behavior.
 Community Psychology: Thinking, Feeling and doing. Knowing the individual and
group behavior of the members of this community.

9.  Psychometrics: Construction and use of different test and techniques meant for the
measurement of various types of human abilities, capacities, process and products
of human behavior.

10. Applications of Psychology
 Education
 Guidance and Counselling
 Medicine
 Politics
 Development of self
 Human Relationship and World Peace

11. Psychology and other sciences
 Closer to Anthropology and Sociology
 Anthropology: Physical evolution of mankind, Role of cultural factors in shaping
human behvaiour.
 Sociology: Development and functioning of groups: social, political, economic,
religion etc.
 Understanding group behavior, social factors that influence indivudal behavior.

12.  Psychiatrist: Degree in Medicine, Medical training in the diagnosis and treatment of
mental disorder by medical.
 Psychoanalyst: Trained in medicine, specialized in the theory and treatment of
abnormal behavior known as psychoanalysis.