2. Categories:
Pure Science – deal
mostly with principles
and theories of behavior.
Applied Science – the
use of psychology
principles in daily life.
3. General Psychology
Explains the underlying
principles of human
behavior.
This includes the study
of how and why people
behave as they do, in
relation to the structural
and functional
mechanism of the
human body.
4. Comparative Psychology
The study of behavior and
mental processes of different
species.
Activities of both human beings
and animals are compared and
differentiated, particularly in
relation to genetic and
evolutionary theory.
This is also known as Animal
Psychology.
6. Developmental Psychology
The study of human
behavior in all aspects of
growth and development.
The entire life of an
individual are scientifically
presented, together with
its physical mental,
emotional, social and
moral development during
the period.
15. Biological Psychology
The study of the
functions of the
different organs of the
body, especially the
nervous system, and
their bearing on
behavior and mental
processes.
18. Clinical Psychology
Pertains to the diagnosis
and evaluation of a
person who has a
problem in relation to
events surrounding
him/her.
Specialists: psychiatrist,
psychoanalyst and
clinical psychologist.
19.
20. Business Psychology
Deals with consumer
behavior where
psychological methods
are used to gain more
clients and impress
prospective buyers.