1. Target Audience
Recently I carried out some research on
Maslow's hierarchy of needs thorium. I thought
this was important for my production work as It
talks about ‘target audience.
Abraham Maslow hierchary of needs can be split
into basic needs. You must know lower level
basic needs before moving on to the high level.

2. Stages of hierarchy of needs
• Biological & physical, - food, drink, shelter, warmth, sex and
sleep
• Safety needs – protection, security, law, limits, order and
stability
• Belongingness & love- relationships, groups, family, work and
affection
• Esteem – responsibility, prestige, dominance, status,
achievement, independence
• Self actualization – realising personal potential, self fulfilment,
seeking personal growth

3. Maslow..
• Maslow shows the difference in society between
different types of social groups.
• Maslow’s theory is understanding certain
audiences, e.g. – shows needs people require.
• Researching Maslow's theory it has given me an
understanding of different types of audiences and
their particular needs, this has given me the idea
to think about target audience