Workshop "Storytelling in the Digital Age"
Speaker - Samuel P.N. Cook - основатель и креативный директор компании James Cook Media, которая находится в Варшаве. Бывший офицер армии США, профессор истории в Военной академии Соединенных Штатов в West Point. Миссия James Cook Media - помогать предпринимателям по всему миру использовать силу Сторителлинга в их бизнесе.
10. 1
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
2
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
2
Why Your Marketing is NOT Working
3
11. BUSINESS
IMPACT €10
Errands
Fixing small things
on website
Spelling checks/formatting
Transcribing
Answering customer
inquiries
Sorting content library
€100
Facebook ads
Google ads
Website development
(coding)
Website maintenance
Video editing
Video shooting / camera
work
Graphic design
€1,000
Writing sales copy
Video directing
Video scripting
Sales meetings with qualified
prospects
Video directing
Analytics reports & split
testing
Project planning
€10,000
Avatar work
Creating the core story of
your marketing
Creating & improving offer
structure
Mapping marketing funnel
Leader development
Webinars
Public speaking
Where do you Spend Your Time?
12. Avatar
Hero’s Journey
Funnel Map
1
Videos
Landing Pages
Emails
Re-marketing Ads
2
Facebook Ads
Google Adwords
YouTube Ads
Content Network Ads
3
Google Organic Search
YouTube Organic Search
iTunes (Podcasting)
Facebook Live
Media Placements
4
13.
14. What You Will Learn
Who Is Your Hero?
Writing Your Hero’s Journey
Mapping the Digital Journey
Building your Minimum Viable Funnel
31. Unaware of Problem
Problem Aware
Solution Aware
Your Solution Aware
Deciding on Solution
Marketing Hero’s Journey
32. CALL TO
ADVENTURE
Invitation of Love
FREE Online
MasterClass
Invitation of Love
3-Day Workshop
€ 795
Video Workshop
€ 295
1-Year Love
Mastery Training
€ 2,295
REFUSAL
OF THE CALL
MEETING
WITH
MENTOR
CROSSING THE
THRESHOLD
WRITING YOUR HERO’S JOURNEY
48. Do the Numbers Work?
Ad Spend - €78,117.65
Revenue - €342,195
4.38 ROA (Return on Ad Spend)
Ad Spend - €78,117.65
Revenue - €589,270 EUR
7.48 ROA (Return on Ad Spend)
Paid & Contracted Projected to Close
56. Total Combined Views
833k (534k vs 299k)
Avg. Time Viewed
25s vs 49s (96% Increase)
Likes
17% Increase
Comments
85% Increase
Shares
128% Increase
Cost per Lead
38% Decrease
The Magic of Optimization
67. StoryMatters Workshop
Launch Your Minimum Viable Funnel in 6 Days
● Video Homework
● 6 Day Workshop
Create Adverts, Pages, Emails and Automations
over the course of 6 Days.
Start Selling At the End of Day 6
Final Places for next Workshop on 26 - 31 March,
2018.
68. StoryMatters Academy
4 Complete Video Trainings (80+ Hours)
● Strategy Workshop
● StoryTelling through Film Workshop
● Traffic & Conversion Workshop
● Content Marketing Workshop
Video Homeworks
Fortnightly Study Group Calls (Project Manager)
Landing Page Software BETA
12-Month Program