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BUILDING SCALABLE TEAMS
Aviram Eisenberg, CTO AppReal
FOR VR AND AR PROJECTS
BUILDING SCALABLE TEAMS
Aviram Eisenberg, CTO AppReal
FOR VR AND AR PROJECTS
Aviram Eisenberg
Founder and CTO
prior AppReal
Resident of
Ukraine
Citizen
of Israel
Bachelor of science
Army service Officer
@8200 Israel elite sigint unit
Chief architect
(Nasdaq: MNDO)
Mentor
Chairman
Founder
VR, AR DEVELOPMENT COMPANY WITH ISRAELI MANAGEMENT AND
UKRAINIAN DEVELOPMENT TEAM AND FACILITIES
WHAT WE DO
Full cycle software development for VR/AR platforms
from any stage to the product launch
Software porting to VR/AR platform from non-VR/AR
environments
Development of infrastructure for VR/AR
Building and managing dedicated teams for VR/AR
WE ARE BEST IN
INDUSTRIES
GAMES FINANCE AUTOMOTIVE REAL ESTATE ARCHITECTURE HEALTHCARE
OUR BIGGEST CHALLENGE IN AR?
OUR BIGGEST CHALLENGE IN AR?
TO GET A PRODUCT REQUIREMENTS
DOCUMENT FROM THE CUSTOMER
REFERENCE 1
REFERENCE 2
REFERENCE 3
REFERENCE 4
REFERENCE 5
REFERENCE N
PRD DEVELOPMENT SOFTWARE DEVELOPMENT
MOBILE OR WEB DEVELOPMENT PROCESS
MOST MOBILE AND WEB DEVELOPMENT HAS
DOZENS OF REFERENCES
BUT VR/AR DEVELOPMENT HAS VIRTUALLY
NO REFERENCES
MOBILE OR WEB DEVELOPMENT PROCESS
REFERENCE 1
REFERENCE 2
REFERENCE 3
REFERENCE 4
REFERENCE 5
REFERENCE N
PRD DEVELOPMENT SOFTWARE DEVELOPMENT
VR/AR DEVELOPMENT PROCESS
ANY REFERENCES?
PRD DEVELOPMENT SOFTWARE DEVELOPMENT
IT TAKES LONG TIME TO DEFINE
WHAT DOES THE PRODUCT / APP SUPPOSE TO DO
MOBILE OR WEB DEVELOPMENT PROCESS
REFERENCE 1
REFERENCE 2
REFERENCE 3
REFERENCE 4
REFERENCE 5
REFERENCE N
PRD DEVELOPMENT SOFTWARE DEVELOPMENT
VR/AR DEVELOPMENT PROCESS
ANY REFERENCES?
PRD DEVELOPMENT SOFTWARE DEVELOPMENT
NEEDS ASSESSMENT
WE ALL KNOW THIS STORY
How the customer
explained it
How the PM
understood it
How the engineer
designed it
How the geek
developed it
Howthesales
managerdescribedit
How the project
was documented
How the project
was realized
How the customer
was charged
How the customer
actually paid
What the client
really needs
WE ALL KNOW THIS STORY
… OR HOW TO BUILD MINIMUM VIABLE PRODUCT
BAD PRACTICE
GOOD PRACTICE
BAD PRACTICE
GOOD PRACTICE
has been doing this for couple of years
“If I had asked people what they wanted,
they would have said faster horses.”
Henry Ford
Aviram Eisenberg, CTO AppRealBUILDING SCALABLE TEAMS
Tech Lead
DON’T ASK TECH LEAD TO MANAGE THE PROJECT
CustomerArt teamQARecruitment
PROJECT MANAGER NEEDS GOOD MANAGERIAL AND
COMMUNICATION SKILLS (NEEDS GOOD ENGLISH)
PM
TEAM NEEDS TO BE BLENDED AND SELF CONTAINED
KNOWLEDGE TRANSFER IS ONE OF THE BIGGEST ‘PAINS’,
ESPECIALLY WHEN IT IS FOR EXISTING PRODUCT
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
TEAM 1
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
TEAM 2
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
TEAM SHOULD GET HIGH LEVEL GUIDANCE
A TACTIC WE USE IS START WITH BUG FIXING TO LEARN THE CODE (HANDS ON)
PMGeek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
TEAM 1 TEAM 2
Tech Lead
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
COMMUNICATION BETWEEN TWO BRANCHES AND
TEAMS CREATES RISKS AND INCREASES COSTS
TEAM 1 TEAM 2
FACE TO FACE MEETINGS AND SOCIAL & UN-FORMAL RELATIONS HELPS
TEAM 1 TEAM 2
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
WE PREFER TO KICKOFF A PROJECT WITH PM AND TECH LEAD MEETS THE CUSTOMER’S TEAM
PM Tech Lead
AGILE IS GREAT SOLUTION FOR REMOTE TEAM DEVELOPMENT
3 WEEKS 3 WEEKS
OUTSOURCING TEAM
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
Geek Geek Geek Geek
PRODUCT
MANAGER
CTO
KEEP CTO AND PRODUCT MANAGER AS PART OF YOUR ORGANIC TEAM
ARE YOU GOING TO DO ENTIRE DEVELOPMENT IN OUTSOURCING?
CUSTOMER
BUILDING SCALABLE TEAMS
Aviram Eisenberg, CTO AppReal
FOR VR AND AR PROJECTS
PERSONAL TIP: MAKE SURE THAT THE COUNTRY & CITY YOU CHOOSE IS
BIG ENOUGH
Welcome to
KYIV
WE WORK IN KYIV, UKRAINE
HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR?
HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR?
HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR?
FIXED
PRICE
PROJECT
FIXED
PRICE
PROJECT
START FROM…
Middle Middle Middle Middle
Junior Junior Junior Junior Junior
Tech Lead
HIGH PRICE
CONTINUE WITH…
LOW PRICE
DEDICATED TEAM
HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR?
FIXED
PRICE
PROJECT
FIXED
PRICE
PROJECT
START FROM…
Middle Middle Middle Middle
Junior Junior Junior Junior Junior
Tech Lead
HIGH PRICE
CONTINUE WITH…
LOW PRICE
DEDICATED TEAM
Competency Centers
DO’S AND DON'TS
DO’S AND DON'TS
DO’S AND DON'TS
DO’S AND DON'TS
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
SAVE BUDGET FROM PROPER
KNOWLEDGE TRANSFER
LEAVE COMMUNICATION
TO TECH LEAD
BUILD A TEAM WITH
SAME EXPERIENCE LEVEL
SEPARATE ART AND
DEVELOPMENT TEAM
ASK SUBCONTRACTOR TO
LEARN ENTIRE CODE
SETTLE FOR
A NON-SCALABLE CITY
(IN EXISTING PRODUCT)
DO
DO
DO
DO
DO
DO
MAKE A PROPER KICKOFF,
INSIST OF FACE-TO-FACE MEETINGS
APPOINT A PROJECT MANAGER
(EVEN PART TIME)
RECRUIT BLENDED TEAM, JUNIORS
AND MID WILL BE EASIER TO SCALE
LOCATE THE ENTIRE TEAM
IN THE SAME OFFICE
START WITH HIGH LEVEL DOC
AND BUG FIXING
CHOOSE A LOCATION IN WHICH YOU
CAN RECRUIT MORE PEOPLE
BUILDING SCALABLE TEAMS
Aviram Eisenberg, CTO AppReal
FOR VR AND AR PROJECTS
Thank you!
Aviram@AppReal-VR.comwww.appreal-vr.com
We will be happy to build
a scalable team for you!

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Aviram Eisenberg (AppReal) How to Build Scalable Teams for AR and VR

  • 1. BUILDING SCALABLE TEAMS Aviram Eisenberg, CTO AppReal FOR VR AND AR PROJECTS
  • 2. BUILDING SCALABLE TEAMS Aviram Eisenberg, CTO AppReal FOR VR AND AR PROJECTS
  • 3. Aviram Eisenberg Founder and CTO prior AppReal Resident of Ukraine Citizen of Israel Bachelor of science Army service Officer @8200 Israel elite sigint unit Chief architect (Nasdaq: MNDO) Mentor Chairman Founder
  • 4. VR, AR DEVELOPMENT COMPANY WITH ISRAELI MANAGEMENT AND UKRAINIAN DEVELOPMENT TEAM AND FACILITIES WHAT WE DO Full cycle software development for VR/AR platforms from any stage to the product launch Software porting to VR/AR platform from non-VR/AR environments Development of infrastructure for VR/AR Building and managing dedicated teams for VR/AR WE ARE BEST IN INDUSTRIES GAMES FINANCE AUTOMOTIVE REAL ESTATE ARCHITECTURE HEALTHCARE
  • 6. OUR BIGGEST CHALLENGE IN AR? TO GET A PRODUCT REQUIREMENTS DOCUMENT FROM THE CUSTOMER
  • 7. REFERENCE 1 REFERENCE 2 REFERENCE 3 REFERENCE 4 REFERENCE 5 REFERENCE N PRD DEVELOPMENT SOFTWARE DEVELOPMENT MOBILE OR WEB DEVELOPMENT PROCESS MOST MOBILE AND WEB DEVELOPMENT HAS DOZENS OF REFERENCES
  • 8. BUT VR/AR DEVELOPMENT HAS VIRTUALLY NO REFERENCES MOBILE OR WEB DEVELOPMENT PROCESS REFERENCE 1 REFERENCE 2 REFERENCE 3 REFERENCE 4 REFERENCE 5 REFERENCE N PRD DEVELOPMENT SOFTWARE DEVELOPMENT VR/AR DEVELOPMENT PROCESS ANY REFERENCES? PRD DEVELOPMENT SOFTWARE DEVELOPMENT
  • 9. IT TAKES LONG TIME TO DEFINE WHAT DOES THE PRODUCT / APP SUPPOSE TO DO MOBILE OR WEB DEVELOPMENT PROCESS REFERENCE 1 REFERENCE 2 REFERENCE 3 REFERENCE 4 REFERENCE 5 REFERENCE N PRD DEVELOPMENT SOFTWARE DEVELOPMENT VR/AR DEVELOPMENT PROCESS ANY REFERENCES? PRD DEVELOPMENT SOFTWARE DEVELOPMENT NEEDS ASSESSMENT
  • 10. WE ALL KNOW THIS STORY
  • 11. How the customer explained it How the PM understood it How the engineer designed it How the geek developed it Howthesales managerdescribedit How the project was documented How the project was realized How the customer was charged How the customer actually paid What the client really needs WE ALL KNOW THIS STORY
  • 12. … OR HOW TO BUILD MINIMUM VIABLE PRODUCT BAD PRACTICE GOOD PRACTICE
  • 13. BAD PRACTICE GOOD PRACTICE has been doing this for couple of years
  • 14. “If I had asked people what they wanted, they would have said faster horses.” Henry Ford
  • 15.
  • 16. Aviram Eisenberg, CTO AppRealBUILDING SCALABLE TEAMS
  • 17. Tech Lead DON’T ASK TECH LEAD TO MANAGE THE PROJECT CustomerArt teamQARecruitment PROJECT MANAGER NEEDS GOOD MANAGERIAL AND COMMUNICATION SKILLS (NEEDS GOOD ENGLISH) PM TEAM NEEDS TO BE BLENDED AND SELF CONTAINED
  • 18. KNOWLEDGE TRANSFER IS ONE OF THE BIGGEST ‘PAINS’, ESPECIALLY WHEN IT IS FOR EXISTING PRODUCT Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek TEAM 1 Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek TEAM 2
  • 19. Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek TEAM SHOULD GET HIGH LEVEL GUIDANCE A TACTIC WE USE IS START WITH BUG FIXING TO LEARN THE CODE (HANDS ON) PMGeek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek TEAM 1 TEAM 2 Tech Lead
  • 20. Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek COMMUNICATION BETWEEN TWO BRANCHES AND TEAMS CREATES RISKS AND INCREASES COSTS TEAM 1 TEAM 2
  • 21. FACE TO FACE MEETINGS AND SOCIAL & UN-FORMAL RELATIONS HELPS TEAM 1 TEAM 2 Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek WE PREFER TO KICKOFF A PROJECT WITH PM AND TECH LEAD MEETS THE CUSTOMER’S TEAM PM Tech Lead
  • 22. AGILE IS GREAT SOLUTION FOR REMOTE TEAM DEVELOPMENT 3 WEEKS 3 WEEKS
  • 23. OUTSOURCING TEAM Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek Geek PRODUCT MANAGER CTO KEEP CTO AND PRODUCT MANAGER AS PART OF YOUR ORGANIC TEAM ARE YOU GOING TO DO ENTIRE DEVELOPMENT IN OUTSOURCING? CUSTOMER
  • 24. BUILDING SCALABLE TEAMS Aviram Eisenberg, CTO AppReal FOR VR AND AR PROJECTS
  • 25. PERSONAL TIP: MAKE SURE THAT THE COUNTRY & CITY YOU CHOOSE IS BIG ENOUGH Welcome to KYIV WE WORK IN KYIV, UKRAINE
  • 26. HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR?
  • 27. HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR? HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR? FIXED PRICE PROJECT FIXED PRICE PROJECT START FROM… Middle Middle Middle Middle Junior Junior Junior Junior Junior Tech Lead HIGH PRICE CONTINUE WITH… LOW PRICE DEDICATED TEAM
  • 28. HOW TO BUILD YOUR OWN OUTSOURCED TEAM FOR AR? FIXED PRICE PROJECT FIXED PRICE PROJECT START FROM… Middle Middle Middle Middle Junior Junior Junior Junior Junior Tech Lead HIGH PRICE CONTINUE WITH… LOW PRICE DEDICATED TEAM Competency Centers
  • 31. DO’S AND DON'TS DON’T DON’T DON’T DON’T DON’T DON’T SAVE BUDGET FROM PROPER KNOWLEDGE TRANSFER LEAVE COMMUNICATION TO TECH LEAD BUILD A TEAM WITH SAME EXPERIENCE LEVEL SEPARATE ART AND DEVELOPMENT TEAM ASK SUBCONTRACTOR TO LEARN ENTIRE CODE SETTLE FOR A NON-SCALABLE CITY (IN EXISTING PRODUCT) DO DO DO DO DO DO MAKE A PROPER KICKOFF, INSIST OF FACE-TO-FACE MEETINGS APPOINT A PROJECT MANAGER (EVEN PART TIME) RECRUIT BLENDED TEAM, JUNIORS AND MID WILL BE EASIER TO SCALE LOCATE THE ENTIRE TEAM IN THE SAME OFFICE START WITH HIGH LEVEL DOC AND BUG FIXING CHOOSE A LOCATION IN WHICH YOU CAN RECRUIT MORE PEOPLE
  • 32. BUILDING SCALABLE TEAMS Aviram Eisenberg, CTO AppReal FOR VR AND AR PROJECTS Thank you! Aviram@AppReal-VR.comwww.appreal-vr.com We will be happy to build a scalable team for you!