Mobile Affiliate Marketing

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A presentation on mobile affiliate marketing covering affiliate marketing on android and iphone given at the London Affiliate Conference.

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Mobile Affiliate Marketing

  1. 1. Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation January 2011
  2. 2. Overview Affiliate marketing on the mobile platform The mobile opportunity Key players in mobile affiliate marketing Traffic sources 1 2 3
  3. 3. About me <ul><li>Run a number of mobile services in the mobile affiliate space </li></ul><ul><li>Projects with: </li></ul><ul><ul><li>Agencies, operators, media companies, startups </li></ul></ul><ul><li>Writer and Blogger on mobile </li></ul>Mobile services Projects/ Consulting Writing/ Blogging
  4. 4. Boom time for mobile UK Mobile Internet Usage + 1/3 in a year
  5. 5. Big trend of last 6 months – mobile commerce take-off <ul><li>$1.5bn in mobile sales in 2010 – up 150% year on year </li></ul><ul><li>£1.3m of UK sales via iphone app in Q4 2010 </li></ul><ul><li>300% increase in mobile commerce transactions Dec 2010 </li></ul>
  6. 6. So lots of money to be made in mobile affiliate marketing? <ul><li>Yes … </li></ul><ul><li>But … </li></ul>= $$$ ?
  7. 7. New affiliate networks emerging in mobile New affiliate networks specialising in mobile
  8. 8. Existing affiliate networks moving in Generalists Specialists
  9. 9. Sources of mobile traffic Search Ad Networks App Stores Social Direct Buys
  10. 10. Search – SEO and PPC
  11. 11. Mobile ad networks Blind Premium Specialist Buy-side Agencies and Platforms
  12. 12. Effective Targeting makes all the difference Targeting clicks Conversion Rate Payout ($) Revenue per Click Handset 725 2% 4.95 0.01 Handset + Network 564 19% 48.15 0.09
  13. 13. Buying Direct
  14. 14. Appstores – not just itunes
  15. 15. Social media – huge mobile traffic generating opportunity
  16. 16. Conclusions <ul><li>No recession in mobile – the growth platform of the next five years </li></ul><ul><li>Plenty of opportunities for affiliates … </li></ul><ul><li>But … need to understand the dynamics of user-behaviours, technology, marketing on mobile to succeed </li></ul>
  17. 17. Thank you! mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates

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