Get Users Back Into Your App

David Jones
www.streethawk.com	


!

@djinoz
Global App market is booming	

(you are in the right place!)

App Market
5 years

$25B	

2013
Problem: App retention
100%

76% of apps not used
within 3 months	


75%

!

96% at 12 months
User	

Retention

50%

Where...
StreetHawk increases User Retention
StreetHawk Architecture
StreetHawk Campaign Console

Women

- Geo-fenced Offers	

- Push 	

- In-app Messages

StreetHawk	...
What gets matched
Profile Tags and
GeoFences

Campaign	

Engine

USER ACTIVITY/	

Background
Location Updates

Matches?

Pu...
What’s In the Library? - loads of reports
What’s In the Library? - crash reports
…and….target crashing users
Filter

Action
Drag-and-Drop Campaigns

Campaign
Console
Real-time Geofences (background location)
With Real-time Actions
Campaign
Console

Offers & 	

News

Launch Web	

or App Pages

Prompt Upgrades
and ratings

RAW	

J...
Developer Quickstart
1

2

3

4

-

Register on StreetHawk Cloud	

Reserve your App Name	

Invite Marketers

-

Drop-in Co...
Past in some code
GeoFence and Push
Intents
Interested???
Developers	

Beta	

+	

free to 100
users

We
are hiring.	

!

If you like Android/
IOS BACKEND
(not GUI)
Get Users Back Into Your App

David Jones
www.streethawk.com	


!

@djinoz
Popular Use-Cases
Welcome/Onboarding.




Upgrade Users who get crashes

(versions, errors and crashes)

“We’ve not seen y...
Get Campaign Analytics
and Engagement-centric Analytics
Gender

Shares

Location
Allowed?

Sessions

Push
Allowed?

Users

Custom Tags

Ratings
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Get Users Back Into Your App! - Retention and Engagement

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Presentation to Android Users Group on the biggest problem with apps is that users forget about them.

In "Get Users Back Into Your App!" I offer a few ideas about how you can reduce churn, increase retention and engagement:
- Reach out to users that
- Run Campaigns that manage your user lifecycle
- Segment users with crash reports and upgrade them first.
- Actionable analytics and know

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Get Users Back Into Your App! - Retention and Engagement

  1. 1. Get Users Back Into Your App David Jones www.streethawk.com ! @djinoz
  2. 2. Global App market is booming (you are in the right place!) App Market 5 years $25B 2013
  3. 3. Problem: App retention 100% 76% of apps not used within 3 months 75% ! 96% at 12 months User Retention 50% Where StreetHawk HELPS 25% 0% 0 1 2 3 4 5 6 7 Months 8 9 10 11 12
  4. 4. StreetHawk increases User Retention
  5. 5. StreetHawk Architecture StreetHawk Campaign Console Women - Geo-fenced Offers - Push - In-app Messages StreetHawk CLOUD & MATCHING ENGINE STREETHAWK LIBRARY ANY App (IOS/Android) - Favourites - Location Updates - User Tagging - In-app Engagement API UPLOAD - User Intent/ Triggers - User Tagging (Faves etc) - Loyalty Data/Status/ID DOWNLOAD - Analytics App/Brand/Retailer CMS/CRM
  6. 6. What gets matched Profile Tags and GeoFences Campaign Engine USER ACTIVITY/ Background Location Updates Matches? Push & “In-App” Push Currently one match per campaign means that your customers are not contacted too often. Not Matched IOS Androi d What Device Users Alert Filters Order by Campaign Priority Commercial in Confidence
  7. 7. What’s In the Library? - loads of reports
  8. 8. What’s In the Library? - crash reports
  9. 9. …and….target crashing users Filter Action
  10. 10. Drag-and-Drop Campaigns Campaign Console
  11. 11. Real-time Geofences (background location)
  12. 12. With Real-time Actions Campaign Console Offers & News Launch Web or App Pages Prompt Upgrades and ratings RAW JSON
  13. 13. Developer Quickstart 1 2 3 4 - Register on StreetHawk Cloud Reserve your App Name Invite Marketers - Drop-in Code Snippet Add the App Name - Add Push Certificates to StreetHawk Cloud - Get Started with: Reports Campaigns -
  14. 14. Past in some code GeoFence and Push Intents
  15. 15. Interested??? Developers Beta + free to 100 users We are hiring. ! If you like Android/ IOS BACKEND (not GUI)
  16. 16. Get Users Back Into Your App David Jones www.streethawk.com ! @djinoz
  17. 17. Popular Use-Cases Welcome/Onboarding. Upgrade Users who get crashes (versions, errors and crashes) “We’ve not seen you lately” (App Opens and re-engagement) In which screens do my users stop using the app? (Understand where users get stuck or lost) App Ratings. (Thanks for installing - register to get ....) (Target users with high session rates) Gamers stuck on a level get help. Product review requests. (Feedback and Surveys) Replenishment/re-orders. Encourage Registration Password renewal/reminders. Browse/Cart abandonment (Offers, Coupons etc) Purchase anniversary renewals. (Loyalty, suggestions for next purchase) Cross-selling.
  18. 18. Get Campaign Analytics
  19. 19. and Engagement-centric Analytics Gender Shares Location Allowed? Sessions Push Allowed? Users Custom Tags Ratings

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