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How to promote an app outside App Stores? by Steve P. Young from AppMasters.com

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Strategies for app promotion outside app stores: PR, Influence Marketing and Reddit Marketing presented by Steve P. Young, founder of AppMasters.com, at Mobile Growth Online Meetup

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How to promote an app outside app stores
Our Agenda Today... 1. PR: The easiest way to get press on a major publication. 2. The Greatest Growth Hack: How to drive 10,000’s of downloads without spending a dime. 3. Other Marketing Campaigns: Other interesting channels.
Steve P. Young Founder @ AppMasters.com App marketing agency specializing in growth hacking app downloads.
Helped launch #2 paid app overall
28 Apple Features
App Store Optimization
Are You Ready?
PR
LinkedIn
Exclusive Email
The secret to following up...
Follow-Up Email
The Greatest Growth Hack
What can be free? ● Paid apps (must not have ads only for AppAdvice) ● In-app purchases - must be non-consumable ● Virtual goods ● Subscriptions with a longer trial
AppAdvice
AppAdvice Didn’t tell anyone!
Why I LOVE this campaign 1. Drives up to 100K downloads 2. Cross promotion 3. Increase sales 4. Increase keyword rankings
Other Marketing Channels
Influencer Marketing
Reddit Marketing
How to promote an app outside App Stores? by Steve P. Young from AppMasters.com

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