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How to get 30k+ App Store
reviews every month
https://appfollow.io
App Store Optimization is
NOT all about keywords
and graphics
2
Users won’t just buy pretty images —
they require something more convincing:
the assurance that other people
like the app
3
Let's take a closer look at
how ratings and reviews
affect the search visibility
and conversion rate
of your app
4
With regard to app stores, we are talking about
conversion of the following types:
● App Units/Impressions: The ratio of the number of first-time app downloads
to the number of times your app was viewed (in the Featured, Categories, Top
Charts, and Search sections of the App Store);
● App Units/Product Page Views: The ratio of the number of first-time app
downloads to the number of times your app’s product page has been viewed;
● Product Page Views/Impressions: The ratio of the number of times your
app’s product page has been viewed to the number of times your app was
viewed (in the Featured, Categories, Top Charts, and Search sections of the
App Store).
5
● App Units/Impressions
● App Units/Product Page Views
● Product Page Views/Impressions
● App Units/Impressions
● App Units/Product Page Views
● Product Page Views/Impressions
iTunes Connect Google Play Console
6
To analyze your app’s conversion rate,
go to the iTunes Analytics page in your
iTunes Connect developer account, or to
the Traffic Sources page in Google Play
7
App Units / Impressions conversion rate for Search Channel in iTunes Connect App Analytics 8
App Units / Product Page Views conversion rate in Google Play Console 9
To make things easier for you
we at AppFollow created the
Conversion rate benchmark – a chart
with average conversion rates
for App Store and Google Play
10
Average conversion rate report by categories via Search channel in the App Store. April 2018 11
How average rating affects the
download conversion rate?
12
79% of users check an app’s rating before downloading.
This number is even bigger when it comes to paid apps
According to the Apptentive report, 40% of users interviewed said that they trust reviews more than personal recommendations 13
An app with a 3-star rating loses around half the
downloads, whereas apps rated 1–2 stars
lose almost every download
According to the Apptentive report, apps with 3 stars and lower lose a half of possible downloads 14
All your optimization efforts
become useless if your app
has less than 4 stars
15
Always ask yourself:
● What can I do to make an average
conversion rate of my app better?
● Should I change or improve anything?
16
The good news for iOS apps is that you
can reset your app’s total rating when
you release a new app version
Tip: you can do it at the bottom
of the app’s New Version page
17
BUT
if you do not investigate negative
reviews causes your app rating
will remain the same
18
In Google Play you don’t have the opportunity
to reset your rating. If you get one negative review
or star, you need at least 10 positive ones
to offset its effect
19
Satisfied users are less likely to rate
an app than frustrated users are
That’s why it is so important to choose
the right time to ask for feedback
20
Pro tip: Remember not to interrupt a user when
he or she interacts with your app. Show the rating
request after a task is done, or on a waiting screen
21
For iOS we recommend in-app rating requests using StoreKit
framework. It is available starting from iOS 10.3
Example of an in-app rating request on the search screen: Hotellook app
22
Hotellook app for iOS embedded an in-app rating
request in June 2017. In a following two months
they got five times more ratings than during
the whole previous year!
Ratings number boost after native rating request integration
23
Users tend to believe those apps that have more
positive reviews. They are more likely to choose
them rather than their competitors with worse
ratings or negative reviews
24
Pro tip: show the rating request at the very moment
when user is satisfied with the app: after several
wins, a completed game level, or a successful
money transaction
25
Before in-app rating requests developers used
custom rating requests like this one:
Custom rating request
26
For Android [surprise!] there are no in-app native rating
requests available. The only option here is to create a
customized request such as on a previous slide
27
Pro tip: Use customized rating requests carefully:
there’s still a possibility that your app can be
rejected, especially when it comes
to subscription models
28
Quick highlights:
1. 79% of users check reviews before downloading. Work
with reviews on regular basis is as important as work with
keywords and graphics.
2. An app with a 1–3-star rating loses a half of possible
downloads, which means that all your previous ASO work
was in vain.
3. In-app rating requests drastically increase the number of
rating and reviews. If your app works as needed, your
conversion rates and download numbers will rise. 29
If you have any suggestions, then
feel free to drop us a line at
aso@appfollow.io
30
Stay tuned!
In the next part we will give some insights
on the importance of replying to reviews,
reporting inappropriate reviews and how this
work can increase your conversion rates
and downloads.
31
Thanks for your attention!
Grow your app with us:
https://appfollow.io
32

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How to get 30k+ App Store reviews every month

  • 1. How to get 30k+ App Store reviews every month https://appfollow.io
  • 2. App Store Optimization is NOT all about keywords and graphics 2
  • 3. Users won’t just buy pretty images — they require something more convincing: the assurance that other people like the app 3
  • 4. Let's take a closer look at how ratings and reviews affect the search visibility and conversion rate of your app 4
  • 5. With regard to app stores, we are talking about conversion of the following types: ● App Units/Impressions: The ratio of the number of first-time app downloads to the number of times your app was viewed (in the Featured, Categories, Top Charts, and Search sections of the App Store); ● App Units/Product Page Views: The ratio of the number of first-time app downloads to the number of times your app’s product page has been viewed; ● Product Page Views/Impressions: The ratio of the number of times your app’s product page has been viewed to the number of times your app was viewed (in the Featured, Categories, Top Charts, and Search sections of the App Store). 5
  • 6. ● App Units/Impressions ● App Units/Product Page Views ● Product Page Views/Impressions ● App Units/Impressions ● App Units/Product Page Views ● Product Page Views/Impressions iTunes Connect Google Play Console 6
  • 7. To analyze your app’s conversion rate, go to the iTunes Analytics page in your iTunes Connect developer account, or to the Traffic Sources page in Google Play 7
  • 8. App Units / Impressions conversion rate for Search Channel in iTunes Connect App Analytics 8
  • 9. App Units / Product Page Views conversion rate in Google Play Console 9
  • 10. To make things easier for you we at AppFollow created the Conversion rate benchmark – a chart with average conversion rates for App Store and Google Play 10
  • 11. Average conversion rate report by categories via Search channel in the App Store. April 2018 11
  • 12. How average rating affects the download conversion rate? 12
  • 13. 79% of users check an app’s rating before downloading. This number is even bigger when it comes to paid apps According to the Apptentive report, 40% of users interviewed said that they trust reviews more than personal recommendations 13
  • 14. An app with a 3-star rating loses around half the downloads, whereas apps rated 1–2 stars lose almost every download According to the Apptentive report, apps with 3 stars and lower lose a half of possible downloads 14
  • 15. All your optimization efforts become useless if your app has less than 4 stars 15
  • 16. Always ask yourself: ● What can I do to make an average conversion rate of my app better? ● Should I change or improve anything? 16
  • 17. The good news for iOS apps is that you can reset your app’s total rating when you release a new app version Tip: you can do it at the bottom of the app’s New Version page 17
  • 18. BUT if you do not investigate negative reviews causes your app rating will remain the same 18
  • 19. In Google Play you don’t have the opportunity to reset your rating. If you get one negative review or star, you need at least 10 positive ones to offset its effect 19
  • 20. Satisfied users are less likely to rate an app than frustrated users are That’s why it is so important to choose the right time to ask for feedback 20
  • 21. Pro tip: Remember not to interrupt a user when he or she interacts with your app. Show the rating request after a task is done, or on a waiting screen 21
  • 22. For iOS we recommend in-app rating requests using StoreKit framework. It is available starting from iOS 10.3 Example of an in-app rating request on the search screen: Hotellook app 22
  • 23. Hotellook app for iOS embedded an in-app rating request in June 2017. In a following two months they got five times more ratings than during the whole previous year! Ratings number boost after native rating request integration 23
  • 24. Users tend to believe those apps that have more positive reviews. They are more likely to choose them rather than their competitors with worse ratings or negative reviews 24
  • 25. Pro tip: show the rating request at the very moment when user is satisfied with the app: after several wins, a completed game level, or a successful money transaction 25
  • 26. Before in-app rating requests developers used custom rating requests like this one: Custom rating request 26
  • 27. For Android [surprise!] there are no in-app native rating requests available. The only option here is to create a customized request such as on a previous slide 27
  • 28. Pro tip: Use customized rating requests carefully: there’s still a possibility that your app can be rejected, especially when it comes to subscription models 28
  • 29. Quick highlights: 1. 79% of users check reviews before downloading. Work with reviews on regular basis is as important as work with keywords and graphics. 2. An app with a 1–3-star rating loses a half of possible downloads, which means that all your previous ASO work was in vain. 3. In-app rating requests drastically increase the number of rating and reviews. If your app works as needed, your conversion rates and download numbers will rise. 29
  • 30. If you have any suggestions, then feel free to drop us a line at aso@appfollow.io 30
  • 31. Stay tuned! In the next part we will give some insights on the importance of replying to reviews, reporting inappropriate reviews and how this work can increase your conversion rates and downloads. 31
  • 32. Thanks for your attention! Grow your app with us: https://appfollow.io 32